Brett Farmiloe is the Founder & CEO of Featured, a platform that connects experts with publishers for greater exposure. A serial entrepreneur, Brett previously founded Markitors, a digital marketing agency, and launched a career education startup that took him on a cross-country journey interviewing 300+ people about their careers.

In this conversation, we explore:

• The role of creativity in AI businesses
• Why new data is critical for AI products
• SEO and content marketing trends
• Market validation, customer feedback, and scaling

EPISODE LINKS:

• Brett’s LinkedIn: https://www.linkedin.com/in/brettfarmiloe/
• Brett’s Website: https://featured.com/

TIMESTAMPS:

00:00:00 Intro
00:00:26 What's the next idea?
00:05:08 LLMs and language

CONNECT:

• Website: https://hoo.be/elijahmurray
• YouTube: https://www.youtube.com/@elijahmurray
• Twitter: https://twitter.com/elijahmurray
• Instagram: https://www.instagram.com/elijahmurray
• LinkedIn: https://www.linkedin.com/in/elijahmurray/
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-long-game-w-elijah-murray/
• Spotify: https://podcasters.spotify.com/pod/show/elijahmurray
• RSS: https://anchor.fm/s/3e31c0c/podcast/rss

Lucas Lovell is the Director of Product at Paddle, a global payments platform helping SaaS founders optimize their pricing, payments, and go-to-market strategies. He has firsthand experience launching and scaling startups across multiple international markets.

In this conversation, we explore:

• The merchant of record model and its impact on SaaS businesses
• Localization strategies for pricing, payments, and expansion
• The decision-making process for international expansion
• How AI is shaping the future of payments and automation

Lucas shares his personal experiences from running a startup through COVID, the pitfalls of not localizing correctly, and his insights on the evolving global SaaS landscape.

EPISODE LINKS:

• Lucas Lovell on Twitter:https://x.com/lucas_lovell
• Lucas Lovell on LinkedIn:https://www.linkedin.com/in/lucaslovell/
• Paddle:https://www.paddle.com/

TIMESTAMPS:

00:00:00 Intro and Background

00:01:12 Paddle

00:01:44 The Merchant of Record Model

00:05:38 Localization Strategies for SaaS

00:07:31 Importance of Currency and Language Localization

00:10:22 Local Payment Methods and Pricing Strategies

00:14:13 Expanding Internationally

00:18:54 Prioritizing Global Expansion for SaaS

00:19:30 When Should SaaS Founders Consider Global Expansion?

00:20:21 Challenges and Strategies in International Markets

00:22:18 Case Study: Multilingual Customer Support Platform

00:24:10 Emerging Trends in the Payment Space

00:26:10 AI and the Future of Transactions

00:31:04 Paddle, AI and Customer Value

00:38:31 Advice for SaaS Founders

00:39:26 Closing

CONNECT:

• Website:https://hoo.be/elijahmurray
• YouTube:https://www.youtube.com/@elijahmurray
• Twitter:https://twitter.com/elijahmurray
• Instagram:https://www.instagram.com/elijahmurray
• LinkedIn:https://www.linkedin.com/in/elijahmurray
• Apple Podcasts:https://podcasts.apple.com/us/podcast/the-long-game-w-elijah-murray
• Spotify:https://podcasters.spotify.com/pod/show/elijahmurray
• RSS:https://anchor.fm/s/3e31c0c/podcast/rss

Dan Curran is a serial entrepreneur and the founder of Chapters.io, an AI-driven publishing platform that helps individuals turn their experiences into books. With a background in content creation, multiple business exits, and leadership in entrepreneurship organizations, Dan shares his insights on how AI is reshaping publishing, the challenges of maintaining editorial integrity, and why storytelling matters.

In this conversation, we explored:

• The role of AI in modern publishing and book creation
• How human editors and AI can work together for better storytelling
• The importance of preserving life experiences and wisdom
• How to build a business without venture capital

EPISODE LINKS:

• Dan’s LinkedIn:https://www.linkedin.com/in/currandan/
• Chapters.io: [insert URL]

TIMESTAMPS:

00:00:00 Intro
00:00:26 What's the next idea?
00:05:08 LLMs and language

CONNECT:

• Website:https://hoo.be/elijahmurray
• YouTube:https://www.youtube.com/@elijahmurray
• Twitter:https://twitter.com/elijahmurray
• Instagram:https://www.instagram.com/elijahmurray
• LinkedIn:https://www.linkedin.com/in/elijahmurray/
• Apple Podcasts:https://podcasts.apple.com/us/podcast/the-long-game-w-elijah-murray/
• Spotify:https://podcasters.spotify.com/pod/show/elijahmurray
• RSS:https://anchor.fm/s/3e31c0c/podcast/rss