Lucas Lovell is the Director of Product at Paddle, a global payments platform helping SaaS founders optimize their pricing, payments, and go-to-market strategies. He has firsthand experience launching and scaling startups across multiple international markets.
In this conversation, we explore:
- The merchant of record model and its impact on SaaS businesses
- Localization strategies for pricing, payments, and expansion
- The decision-making process for international expansion
- How AI is shaping the future of payments and automation
Lucas shares his personal experiences from running a startup through COVID, the pitfalls of not localizing correctly, and his insights on the evolving global SaaS landscape.
EPISODE LINKS:
- Lucas Lovell on Twitter:https://x.com/lucas_lovell
- Lucas Lovell on LinkedIn:https://www.linkedin.com/in/lucaslovell/
- Paddle:https://www.paddle.com/
TIMESTAMPS:
00:00:00 Intro and Background
00:01:12 Paddle
00:01:44 The Merchant of Record Model
00:05:38 Localization Strategies for SaaS
00:07:31 Importance of Currency and Language Localization
00:10:22 Local Payment Methods and Pricing Strategies
00:14:13 Expanding Internationally
00:18:54 Prioritizing Global Expansion for SaaS
00:19:30 When Should SaaS Founders Consider Global Expansion?
00:20:21 Challenges and Strategies in International Markets
00:22:18 Case Study: Multilingual Customer Support Platform
00:24:10 Emerging Trends in the Payment Space
00:26:10 AI and the Future of Transactions
00:31:04 Paddle, AI and Customer Value
00:38:31 Advice for SaaS Founders
00:39:26 Closing
CONNECT:
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