• The Medico Digital Podcast

  • 著者: Medico Digital
  • ポッドキャスト

The Medico Digital Podcast

著者: Medico Digital
  • サマリー

  • The Medico Digital Podcast is your go-to resource for all things healthcare marketing. Hosted by industry experts, we explore the strategies, insights, and innovations shaping the future of healthcare brands. From digital advertising and SEO to patient engagement and brand positioning, we break down what works (and what doesn’t) in an industry where trust, compliance, and competition are everything. Whether you’re a healthcare marketer, clinic owner, or agency professional, expect candid conversations, actionable advice, and deep dives into the tactics that drive results. Tune in to stay ahead in the fast-evolving world of healthcare marketing.
    © 2025 Medico Digital
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あらすじ・解説

The Medico Digital Podcast is your go-to resource for all things healthcare marketing. Hosted by industry experts, we explore the strategies, insights, and innovations shaping the future of healthcare brands. From digital advertising and SEO to patient engagement and brand positioning, we break down what works (and what doesn’t) in an industry where trust, compliance, and competition are everything. Whether you’re a healthcare marketer, clinic owner, or agency professional, expect candid conversations, actionable advice, and deep dives into the tactics that drive results. Tune in to stay ahead in the fast-evolving world of healthcare marketing.
© 2025 Medico Digital
エピソード
  • Healthcare Power Rankings | MDP e01
    2025/02/12

    In this episode, we take you behind the scenes of our brand-new Healthcare Power Rankings—an initiative we’ve launched to assess and highlight private healthcare providers based on the quality of their digital presence. Join us as we discuss why we decided to rank websites rather than clinical outcomes, how we established our methodology, and what we learned while analysing hundreds of data points across various providers’ online platforms. Our Managing Director, Ollie, even shares a personal story that illustrates why getting the digital patient journey right is so important. We also cover the sorts of metrics we use, from search visibility and accessibility standards to content accuracy and user experience. Tune in for insights on what these rankings reveal about the healthcare sector, and find out how you can access the results—and perhaps benchmark your own organisation—on our website https://www.medicodigital.co.uk/

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    21 分
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