🎙️ In This Episode:

Doc Danny—founder of Physical Therapy Biz—breaks down how underpricing is silently killing your clinic’s growth. Whether you're charging $100 or $300 per visit, this episode will change the way you think about pricing. It’s not just about what’s fair—it’s about what actually works for your business and your patients.

This isn’t theory. It’s a blueprint for building a sustainable, profitable, and eventually scalable practice by charging what you’re truly worth.

🔑 Key Takeaways:

✔️ Perceived Value Drives Decisions – Patients assume higher price = higher quality. That $500/hr lawyer vs. $100/hr? Same thing happens in PT. If you’re great, charge like it.

✔️ Underpricing Hurts You – Charging $100/session makes you look mediocre, even if you’re world-class. Worse, it kills your profit margin.

✔️ Revenue Per Provider = Leverage – Clinics should aim for $200+/hour. It unlocks the ability to pay more, hire better, and reduce overhead chaos.

✔️ Fewer Staff, More Profit – 3 highly paid, high-performing PTs can produce the same (or more) revenue than 6 underpriced ones—with less stress and better culture.

✔️ Low Pricing Blocks Scale – Want to step back or sell your practice one day? You’ll need margin to hire mid-level leaders. That starts with pricing.

✔️ You Control This – Unlike insurance-based clinics, you can raise prices tomorrow. Most clinicians undervalue themselves—and it shows. Change that, and the rest follows.

🧠 Pro Tip:

"You’re not just selling sessions—you’re giving people their life back. Price accordingly."

🔥 Ready to Raise Your Rates and Grow with Confidence?

✅ Join our free 5-Day Challenge → physicaltherapybiz.com
✅ Book a free advisor call—get personalized help pricing your services
✅ Check out our book for real-world strategies from top-performing clinics

🚀 Want help selling your value? Try Clare AI free → MeetClaire.ai

🎙️ In This Episode:

Doc Danny—founder of Physical Therapy Biz—dives deep into price psychology and how it plays a pivotal role in your clinic’s success. From movie rentals to plan of care commitments, this episode unpacks the subtle (but powerful) strategies that get patients to say “yes”—not just to treatment, but to the right kind of treatment.

Learn how to set up pricing that improves patient outcomes, increases revenue, and gives you the consistency you need to grow—all without being pushy or gimmicky.

🔑 Key Takeaways:

✔️ Price Anchoring Works – That $279 single-visit rate? It’s not about volume—it’s about value perception. It sets the stage for your plans of care to look like a steal.

✔️ Use Simple Psychology – A $1 difference turned a movie rental into a purchase. That same principle nudges patients toward committing to the care they actually need.

✔️ Prevent the Drop-Off Cliff – Most single-visit patients vanish around visit 3. Plans of care fix that by locking in long-term accountability and better outcomes.

✔️ Structure for Compliance – Make the best choice the obvious one. When the visual layout clearly favors 10 or 20 visits, commitment becomes the path of least resistance.

✔️ Revenue Stability = Clinical Freedom – Upfront plans mean fewer new patients needed, more predictable cash flow, and space to actually treat instead of chase volume.

✔️ Tailor to Your Niche – ACL post-ops and active adults aren’t the same. Build a pricing structure around the outcomes your specific clientele need—whether it's 10 visits or 9 months.

🧠 Pro Tip:

"Don’t just think about what’s fair. Think about what’s effective—for the patient and the business. If a longer plan gets a better result, price to lead them there."

🔥 Want to Master the Art of Selling Plans of Care?

✅ Take the free 5-Day Challenge → physicaltherapybiz.com
✅ Need help structuring your pricing? Book a free advisor call
✅ Grab the book and see how top clinics sell without being salesy

🚀 Try Clare AI for free → MeetClaire.ai

🎙️ In This Episode:

Doc Danny—founder of Physical Therapy Biz—dives into price psychology and how to leverage it inside your practice to drive commitment, improve outcomes, and increase revenue.
Spoiler: This isn't just about charging more—it's about structuring your pricing so patients actually do what’s best for them (and for your business).

He breaks down real-world pricing strategies he sees across high-performing clinics and how something as simple as a $1 movie rental vs. purchase can completely shift behavior.

Whether you're building your first price sheet or tweaking an existing one, this episode is a blueprint for better conversions and clearer decision-making.

🔑 Key Takeaways:

✔️ Price Anchoring Matters – Your single-visit rate isn’t there to be popular. It’s there to make your plans of care look like a no-brainer. High anchor = higher perceived value.

✔️ Make the Right Choice Obvious – When you layout your pricing, people should instantly see the value in committing. Ex: $279 single vs. $2,200 for 10 ($220/visit) vs. $4,000 for 20 ($200/visit).

✔️ Avoid the Drop-Off Cliff – Most patients who pay visit-by-visit drop off around session 3—right when pain subsides. That’s where outcomes (and referrals) die. Commitment fixes that.

✔️ Get Paid to Plan – When patients commit upfront, you get predictability, higher revenue, and a roadmap to the real results they want. Everyone wins.

✔️ Know Your Overhead – Pricing isn’t copy-paste. It needs to reflect your numbers—your rent, staff, location, and cost per session. Don’t guess—know.

✔️ Design for Their Success – Pricing should drive the outcome that’s best for the patient. If that’s 10–20 visits over time, your structure should gently guide them there.

🧠 Pro Tip:

“If someone’s in your office, they already want help. Your job is to make the next step so clear and valuable that not committing feels like the wrong choice.”

🔥 Want to Get Better at Selling Plans of Care?

✅ Take the free 5-Day Challenge → physicaltherapybiz.com
✅ Want feedback on your pricing sheet? Book a free advisor call.
✅ Grab the book and learn how the best clinics sell without being salesy.

🚀 Try Clare AI for free → MeetClaire.ai