Resumes suck.

Not ALL of them, but way, way too many of them.

As someone who has worked as a professional CV writer in the past, I have a hunch as to why:

We don't actually THINK about our resume. We just sort of follow a template of telling people about us.

But here's the thing – many people don't care about us. They care about what we can do for them. And to that end, your resume isn't your story.

It's your print ad.

The "job" of a resume is to move a sales cycle forward, and get you an interview.

That's it.

And that's why you might want to re-think how you put that one pager together. On today's episode, I share The Playbook that once got a non-hockey executive interviews with actual NHL teams. Listen up...and make your resume (+ online presence) stand out.

Segment 01 – Get off of autopilot.
Do the same thing, get the same result – and in this case, that's not a good thing.

Segment 02 – Write a better resume.
Introducing the "matrix" approach to publishing your story.

Segment 03 – Write a better resume (continued).
An idea so big, it's going to take two segments to cover it all.

Segment 04 – Little things.
Cover letters. Humanity. And the importance of "asking for the business."

“Exactly what to do.”

I’ve noticed a problem with too much of LinkedIn’s content. It tends to sit in the broader “strategic” layer of thinking. We give advice like “Go out there and network” and “Take care of your mental health.”

But the devil’s in the details. What do you actually do to network (stand where people hang out) and take care of your mental health (do 2-minute instant mindfulness exercises throughout the day)?

That’s the focus of my all-new Season of The Playbook. This time around, we’re describing Exactly What to Do (EWTODO).

This week – How to Look for a Job. I’m getting into the nuts and bolts of resumes and the like in future episodes. This one is simply the little things you need to do to find that dream gig, and it’s going to take a bit of legwork to get you there.

Segment 01 – Get off of autopilot
Do the same things, get the same results. Here's a better way to look for a job.

Segment 02 – Think like a business
What's your brand plan? Do what businesses do, even if you're an employee.

Segment 03 – Build an epic network
Sure. You know you need a network. But do you know what you're doing?

Segment 04 – Create a presence
A resume and a cover letter don't cut it these days. You need do be something...more.

Everything you need to know about presentations in 46 minutes.

When The Playbook first began, the goal was to get past the “strategic layer” of thinking, and down to the very specific things you can do to succeed.

That’s what this BRAND NEW SEASON is all about. I’m calling it “Exactly What To Do.” Every week, I’m tackling one real world topic – How to get a job, How to build a brand, How to network – and telling you the specific things you should be doing to be successful.

This week – presentation skills (obvi). Starting Monday, I’m running the SUGR Instant Course with new content every day. The show’s live on Sauga 960 AM today at 3 – and available now to stream on your favourite platform, or from the speakupgetresults.com website. Come hang out. It’s like getting a killer keynote on what it takes to present.