‘’If you want to get to a higher level, you actually have to do less.’’

Hey Rule Breakers! Today’s episode is a must-listen. I’m chatting with the amazing Fabienne Fredrickson, the brains behind the Boldheart and the author of The Leverage Business book. She’s cracked the code on scaling your business without losing your soul. Fabienne gets real about imposter syndrome and how that “I don’t deserve this” feeling can actually mean you’re on the right path. She’ll share her secrets for working smarter, building a dream team, and cutting out time-wasters—all while embracing your unique energy as an entrepreneur. So, grab your coffee and get ready for some powerful insights on growing your business with heart and freedom!

Timestamps:

• 00:00 Meet Fabienne Fredrickson: Entrepreneur and Author
  01:46 Masculine and feminine energy in business
  09:08 Understanding Imposter Syndrome
  14:55 Mindset and Overcoming Self-Doubt
  16:56 Scaling Your Business: The Eight Steps
  20:09 Leveraging Your Team, Systems, and Time
  27:52 Leveraging Your Business Model

Key Topics Discussed:

• Why imposter syndrome is a sign you're on the right track and how to shift your mindset to align with your goals
• How to build a strong team that thrives in its “unique brilliance” and the importance of creating scalable, consistent systems
• The importance of using the 80/20 rule to focus on high-impact activities and delegate or eliminate tasks that don’t drive growth
• Transitioning from one-on-one to one-to-many approaches and monetizing intellectual property for consistent income
• How embracing your authentic self and “rule-breaking” can fuel both personal and professional success
  
  

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Important info

Starting this November, we're shaking things up and moving The Professional Rule Breaker Podcast to Tuesdays! Mark your calendars and get ready to break some rules!

‘’Franchising at its core is helping people become business owners and live a life of their own instead of working for someone else.’’

Get ready to throw out everything you thought you knew about franchising because Aaron Harper is about to change the game completely. Aaron took a small power-washing business and transformed it into Rolling Suds, a national franchise that sold an unbelievable 187 units in just one year.

How did he do it? With something he calls "responsible franchising"—and it’s making waves in the industry. Aaron pulls back the curtain to show us how to build rock-solid systems, scale your business like wildfire, and avoid the pitfalls that trip up most franchises. If you’ve ever thought about being your own boss or wondered what it really takes to build a business empire, this is a conversation you can’t afford to miss.

Grab your favorite pen and notepad because you’ll want to take notes! This isn’t just business talk—it’s a real, honest look at what it takes to succeed. And trust me, it’s packed with value.

Timestamps:

• 00:03 Meet Aaron Harper: CEO of Rolling Suds
• 01:33 The Power of Franchising
• 05:51 Evaluating Franchise Opportunities
• 11:04 Understanding Franchise Costs and Returns
• 14:44 Qualities of a Successful Franchisee
• 20:01 The Concept of Responsible Franchising
• 22:18 Challenges and Realities of Franchising
• 24:01 Franchising Growth and Success Stories
• 27:00 Explaining Franchising to the Public
• 29:54 Mindset Shift: From Employee to Owner
• 32:45 Supporting Franchisees: Systems and Coaching

Key Topics Discussed:

• Why franchising might just be the best shortcut to finally becoming an entrepreneur
• The crazy story of how Aaron went from Hollywood to building his own franchise empire
• Why having awesome systems and processes is the "secret sauce" (and how to create them)
• The smart way to pick the perfect franchise (so you don't waste your time and money)
• What it really takes to go from small potatoes to a big-time national franchise
• This whole "responsible franchising" thing and why you absolutely need it to crush it in business
• Aaron's insider tips on how to totally dominate it as a franchise owner (warning: mindset shift required!)

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Love The Professional Rule Breaker podcast? Show your support by leaving us a 5-star rating and review! It helps others discover us and join our rule-breaking community. Click here to rate, review, and don't forget to follow for more episodes!

➡️ Check out our episode resources here.

Important info

Starting this November, we're shaking things up and moving The Professional Rule Breaker Podcast to Tuesdays! Mark your calendars and get ready to break some rules!

‘’Celebrate the win of every single task.’’

Denis Fourie’s back on The Professional Rule Breaker Show for a second round, and this one’s all about getting customers to love you and your brand. We dive into the real deal on why business doesn’t have to be hard if you focus on the right stuff—like building trust and making every customer experience unforgettable.

Denis breaks down how he launched and sold a successful e-commerce business in a year by delivering an insane customer experience, the importance of knowing your customer inside out, and why a simple message or personal touch can be a game-changer. Make sure to listen in—this is pure gold.

Timestamps:

• 00:30 Interview with Denis Fourie: Insights on Business Challenges
• 01:48 Breaking Down Goals and Celebrating Wins
• 02:39 The Power of Visual Task Management
• 04:07 Motivation and Entrepreneurial Mindset
• 05:51 Setting Up and Growing an E-commerce Business
• 17:08 Creating an Exceptional Customer Experience
• 17:58 Understanding Your Customer Avatar
• 22:10 Handling Customer Issues with Care
• 24:28 Building Long-Term Client Relationships
• 29:08 The Power of Referrals and Testimonials

Key Topics Discussed:

• Why goal-setting in business means breaking down big goals into achievable steps
• Using visual task tracking to celebrate small wins and keep motivated
• How Denis leverages personal connections to create powerful customer experiences
• The importance of knowing your customer’s journey from start to finish
• Why handwritten notes, personalized packaging, and thoughtful details can transform the customer experience
• Building a memorable brand by genuinely connecting with your clients and meeting their needs

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➡️ Check out our episode resources here.

‘’If you look at the prediction for 2025, content and copy is the king.’’

I’m so thrilled to have my friend Denis Fourie back on The Professional Rule Breaker Show for the third time! Denis isn’t just a guest—he’s someone I could talk business with for hours, and we always end up discovering something new together. Denis shares how having a mentor turned his career around, helping him grow his business by a whopping 600% in a single year. He’s been through all the ups and downs, and his take on making marketing personal and building real connections is pure magic.

If you’re ready for a mindset shift, laugh, and pick up some amazing tips, tune in! And get ready for Part 2 next week—it’s packed with more on elevating your customer experience and creating relationships that last.

Timestamps:

• 00:00 Understanding the Importance of Marketing
• 13:00 Knowing Your Customer and Their Journey
• 13:36 Optimizing Marketing Timelines and Strategies
• 14:38 Building Trust and Personal Branding
• 16:03 Segmenting Your Audience: Cold, Warm, and Hot
• 16:31 Effective Retargeting Techniques
• 17:36 Choosing and Integrating the Right Marketing Channels

Key Topics Discussed:

• The transformative power of mentorship in business growth
• Why understanding the customer journey is essential for high conversions
• Strategies for segmenting and personalizing marketing to cold, warm, and hot audiences
• The importance of retargeting and different approaches to re-engage potential customers
• Lessons from Denis’s journey, including the value of persistence and willingness to learn

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In this episode, I’m about to share a game-changing truth with you: failure isn’t the end of your journey; it’s actually the launchpad for your biggest successes! Just like Elon Musk and J.K. Rowling, I want you to realize that every setback is a setup for something greater. So, let’s flip the script together! Instead of letting failure drag you down, I will show you how to embrace it as a powerful lesson that moves you forward. Get ready to transform your mindset, uncover invaluable insights, and reignite your dreams with practical strategies to elevate your path to success!

Timestamps:

• 00:30: Embracing Failure as a Stepping Stone
• 01:11: Shifting Your Mindset on Failure
• 01:53: Learning from Successful Figures
• 03:02: Turning Setbacks into Comebacks
• 03:48: Documenting and Reframing Failures
• 05:55: Homework and Final Thoughts

Key Topics Discussed:

• Why failure is a crucial stepping stone on the road to achieve your dreams
• How to shift your mindset: seeing failure not as defeat but as an incredible opportunity
• Inspiring stories of resilience from icons like Elon Musk and J.K. Rowling
• Actionable exercises to reframe your failures and discover the silver linings
• The importance of celebrating your progress and maintaining relentless determination

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Love The Professional Rule Breaker podcast? Show your support by leaving us a 5-star rating and review! It helps others discover us and join our rule-breaking community. Click here to rate, review, and don't forget to follow for more episodes!

➡️ Check out our episode resources here.

‘’It doesn't matter how much time it takes you to do the work; what value you deliver to your clients matters.’’

You’re in for a treat on this episode of The Professional Rule Breaker. I had the incredible opportunity to sit down with Samantha Hartley, a business strategist who’s all about helping entrepreneurs skyrocket their revenue without burnout. If you’ve been stuck on that revenue rollercoaster or feeling drained from endless client work, Samantha’s got some insights that will flip your perspective on business upside down.

We covered a lot of ground: from ditching the hourly billing trap (seriously, it’s a total game-changer) to diving into what Samantha calls your "joy and genius zone." I love this concept—it’s all about focusing on what truly energizes you while delivering massive value to your clients. Samantha also shares her foolproof strategies for attracting your ideal clients and building a business that’s not just profitable but genuinely enjoyable to run. Ready to stop grinding harder and start working smarter? Trust me, you won’t want to miss this one!

Timestamps:

• 00:35: Meet Samantha Hartley: The Revenue Multiplier
• 01:45: Breaking the Hourly Mindset
• 05:00: The Joy and Genius Zone
• 07:05: The Importance of Pricing and Perfect Clients
• 09:50: Transformational Engagements vs. Transactional Projects
• 15:30: The Revenue Pyramid Strategy
• 21:20: Finding Your Perfect Customer
• 26:00: Building Trust Online and The Importance of Networking
• 28:15: Effective Business Systems and Standard Operating Procedures (SOPs)
• 39:10: The Next Level Client
• 43:00: The Journey to Rule-Breaking
  

Key Topics Discussed:

• Escaping the hourly billing mindset and embracing value-based pricing
• Finding your "joy and genius zone" to energize your work
• Attracting clients that are a perfect match for you and your business
• Transitioning from short-term projects to impactful, long-term engagements
• Crafting a business that’s both profitable and fulfilling—because why not?
• Simple systems to scale your business without the overwhelm
• Creating consistent revenue streams while reclaiming your time

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Love The Professional Rule Breaker podcast? Show your support by leaving us a 5-star rating and review! It helps others discover us and join our rule-breaking community. Click here to rate, review, and don't forget to follow for more episodes!

➡️ Check out our episode resources here.

‘’Always remember you are the designer's original. Why be a carbon copy? ’’

Today, I’m thrilled to have Brenda Warren, also known as "The Soulutionist," on the show. Let me tell you, this conversation is a game-changer. Brenda has this incredible energy and wisdom that will ignite your passion for living authentically. We dive deep into what it really means to break the rules and chase your dreams—regardless of where you’re starting from.

Brenda shares her journey from feeling stuck to thriving, and she’s got some powerful insights to share. We discuss the five essential questions you must ask yourself to gain clarity in life and business. Trust me, these questions will help you cut through the noise and focus on what truly matters. This episode is all about empowering you to be unapologetically yourself and to embrace the life you were meant to live.

Timestamps:

• 00:30: Meet Brenda Warren: The Soulutionist
• 01:10: Understanding the TAPIN Method
• 05:20: Specificity in goals and beliefs
• 16:00: Networking like a boss
• 26:45: Overcoming temptations and accountability
• 27:40: Success as a daily vitamin
• 29:45: Holistic approach to life goals
• 35:55: Embracing your unique path
• 41:00: The Rule Breaker Manifesto
• 46:00: The Soulutionist's journey

Here’s what you can expect in this episode:

• Discover how to build genuine connections by prioritizing service over self-interest
• Learn why understanding your "why" is crucial for achieving your goals
• Brenda gives us her top tips for embracing uniqueness and trusting your gut
• The importance of an abundance mindset: Let’s crush those limiting beliefs and unlock your financial potential

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➡️ Check out our episode resources here.

Welcome back to another episode of The Professional Rule Breaker Podcast. Today’s episode is a little different - I will dive into the incredible power of mindset by looking back to some of my favorite segments featuring amazing guests, including Barbara Vercruysse, Fletcher Ellingson, Nancy Levin, Scott L. Ferguson, and Suzanne Sibilla.

Mindset isn’t just a buzzword; it’s the backbone of success. We’re talking about setting boundaries, overcoming energy vampires, and taking those small steps that lead to major breakthroughs. As we approach the end of this year, it’s essential to adopt a winning mindset to boost your journey. If you’re ready to unlock your full potential, this episode is packed with actionable strategies you can start using today.

Timestamps:

• 00:15: The Power of mindset in business and life
• 01:45: Barbara Vercruysse on the power of kindness
• 05:40: Fletcher Ellingson on intentional change
• 11:25: Nancy Levin on setting boundaries
• 15:50: Scott L. Ferguson on leveling up
• 20:20: Suzanne Sibilla on small steps to big changes

Key Topics Discussed:

• The essential role of mindset in achieving success
• How to set and maintain empowering personal boundaries
• Practical tips for daily leveling up
• The importance of self-awareness in making impactful changes
• Celebrating small wins to fuel your journey

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Love The Professional Rule Breaker podcast? Show your support by leaving us a 5-star rating and review! It helps others discover us and join our rule-breaking community. Click here to rate, review, and don't forget to follow for more episodes!

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