In today's episode, Cody breaks down the latest advertising platform we're using to scale real estate businesses – Performance Max. Learn how this powerful tool allows you to reach homeowners through YouTube, Gmail, Google Search, and beyond. Cody will walk you through how to create a seamless omnipresent marketing strategy that combines digital and traditional methods to boost income, freedom, and brand authority.

Here are the main takeaways:

1. Performance Max Campaigns: The most effective way to follow your audience across multiple platforms like YouTube, Gmail, Google Search, and Display ads to create an omnipresent strategy.
2. Retargeting Techniques: Learn how you can keep conversations alive with leads across different platforms, ensuring higher brand recognition and trust.
3. Mailers Integration: Combining mailer campaigns with digital retargeting to create a comprehensive touchpoint strategy that nurtures leads through both online and offline interactions.
4. Holistic Marketing Approach: Why real estate professionals need to leverage organic, paid, and traditional traffic strategies to generate high-quality listing leads in today’s market.
5. Tracking & Automation: Cody shares insights on how to automate mailers and track every touchpoint with advanced call tracking systems, allowing you to scale your marketing efforts with ease.

Ready to take your real estate marketing to the next level? Start exploring Performance Max campaigns to build a more omnipresent strategy. Get started today and watch your lead generation efforts soar!

P.S. Whenever you’re ready to take your business to the next level... here are a few ways we can help!

GET SELLER & BUYER APPOINTMENTS: https://sheridanst.io/

GET THE 7 FIGURE APPOINTMENT PLAYBOOK: https://sheridanst.io/playbook

GET MORE LISTINGS IN TODAY'S MARKET: https://www.therealestatesalesacademy.net/getmorelistings?deal=c24

https://www.youtube.com/@thereagentpodcast

https://www.instagram.com/thereagentpodcast/

Follow Cody May on Instagram: https://www.instagram.com/codmay/

Follow Vikram Deol on Instagram: https://www.instagram.com/coachvikramdeol/

Learn more about Sheridan St. - https://sheridanst.io/sendtheappointments

In this episode, Cody reveals how top real estate agents are leveraging key data metrics to scale their businesses in 2024. Learn the six essential metrics every real estate professional should track to drive financial results and boost success. Cody shares how these insights, used by some of the largest teams nationwide, can unlock clarity and growth for your business.

Here are the main takeaways:

1. Data-Driven Growth: Understanding and tracking key metrics, such as conversations, appointments set, and clients signed, is critical to scaling your real estate business.
2. Projections are Crucial: Projections enable agents to strategize and adjust their marketing efforts effectively, ensuring long-term growth.
3. Improving Conversions: Learn the difference between appointments set and appointments held, and how systems and skills can turn conversations into clients.
4. Closing Deals: Cody shares how identifying bottlenecks from client meetings to contracts and offers can help improve closing rates.
5. Tools for Success: Platforms like CSU and CTE can help agents track their metrics, identify bottlenecks, and refine their presentations for better results.

Tune in to the full episode and take your real estate business to the next level!

P.S. Whenever you’re ready to take your business to the next level... here are a few ways we can help!

GET SELLER & BUYER APPOINTMENTS: https://sheridanst.io/

GET THE 7 FIGURE APPOINTMENT PLAYBOOK: https://sheridanst.io/playbook

GET MORE LISTINGS IN TODAY'S MARKET: https://www.therealestatesalesacademy.net/getmorelistings?deal=c24

https://www.youtube.com/@thereagentpodcast

https://www.instagram.com/thereagentpodcast/

Follow Cody May on Instagram: https://www.instagram.com/codmay/

Follow Vikram Deol on Instagram: https://www.instagram.com/coachvikramdeol/

Learn more about Sheridan St. - https://sheridanst.io/sendtheappointments

In this episode, Cody dives deep into the critical role of copywriting in driving sales and achieving financial success for businesses, particularly in the real estate sector. He highlights the transformative power of storytelling in effective communication and sales. Cody introduces his innovative framework, Story Lesson Offer, designed to help you craft compelling ads and emails that resonate with your audience. Plus, he shares essential reading materials that every aspiring copywriter should explore to enhance their skills and understanding of consumer psychology.

Here are the main takeaways:

1. The Power of Storytelling: Good storytelling significantly enhances our ability to sell products and services.
2. Framework for Success: The Story Lesson Offer framework is effective for creating compelling ads.
3. Know Your Audience: Understanding consumer psychology is crucial for effective marketing.
4. Copy That Converts: Copy that converts is essential for business success.
5. Read to Succeed: Reading foundational books on copywriting can significantly improve skills.

Tune in now to unlock the secrets of effective copywriting and storytelling that can elevate your sales game! Don’t forget to subscribe, rate, and review the podcast to stay updated with more insights from industry experts.

P.S. Whenever you’re ready to take your business to the next level... here are a few ways we can help!

GET SELLER & BUYER APPOINTMENTS: https://sheridanst.io/

GET THE 7 FIGURE APPOINTMENT PLAYBOOK: https://sheridanst.io/playbook

GET MORE LISTINGS IN TODAY'S MARKET: https://www.therealestatesalesacademy.net/getmorelistings?deal=c24

https://www.youtube.com/@thereagentpodcast

https://www.instagram.com/thereagentpodcast/

Follow Cody May on Instagram: https://www.instagram.com/codmay/

Follow Vikram Deol on Instagram: https://www.instagram.com/coachvikramdeol/

Learn more about Sheridan St. - https://sheridanst.io/sendtheappointments

In this episode, Cody dives into the essential role of key performance indicators (KPIs) and business projections in fueling growth. Discover how clarity in financial metrics, realistic revenue targets, and simple yet effective tracking can significantly impact your business performance. Whether you're new to KPI dashboards or looking to refine your metrics, this conversation offers actionable insights to help you thrive.

Here are the main takeaways:

1. The Importance of Projections: Projections are crucial for driving business results.
2. Clarity Through KPI Dashboards: A KPI dashboard provides clarity on performance.
3. Weekly Metric Tracking: Track key metrics weekly to ensure continuous improvement.
4. Setting Realistic Revenue Targets: Set realistic revenue targets based on past data.
5. Focus on Key Indicators: Concentrate on the five to seven KPIs that truly matter.

Ready to level up your business performance? Start implementing these insights today. Create your KPI dashboard and track the key metrics that drive growth. Don’t forget to share this episode with others who want to master their business metrics!

P.S. Whenever you’re ready to take your business to the next level... here are a few ways we can help!

GET SELLER & BUYER APPOINTMENTS: https://sheridanst.io/

GET THE 7 FIGURE APPOINTMENT PLAYBOOK: https://sheridanst.io/playbook

GET MORE LISTINGS IN TODAY'S MARKET: https://www.therealestatesalesacademy.net/getmorelistings?deal=c24

https://www.youtube.com/@thereagentpodcast

https://www.instagram.com/thereagentpodcast/

Follow Cody May on Instagram: https://www.instagram.com/codmay/

Follow Vikram Deol on Instagram: https://www.instagram.com/coachvikramdeol/

Learn more about Sheridan St. - https://sheridanst.io/sendtheappointments

In this episode, Cody sits down with Brett Fisher, a seasoned real estate broker in New York City, to dive deep into the realities of the real estate industry. Brett sheds light on the challenges brokers face, from the importance of consistent follow-up to building genuine relationships in a bustling city. They also discuss how social media fits into the real estate landscape and debunk common misconceptions portrayed in popular real estate shows.

Here are the main takeaways:

1. Follow-Up is Crucial: Success in real estate hinges on consistent and value-driven follow-up.
2. Building Genuine Relationships: In a big market like NYC, true engagement and relationship-building are key.
3. Social Media as a Credibility Tool: It’s more of a resume than a primary lead generator.
4. Real Estate Reality: The day-to-day work is often mundane and revolves around follow-up and persistence.
5. Partnerships Matter: Strong partnerships evolve and help clarify roles, driving long-term success.

Want to hear more real-world advice from top industry leaders? Subscribe to the podcast for more insightful conversations and follow us on social media to stay updated!

P.S. Whenever you’re ready to take your business to the next level... here are a few ways we can help!

GET SELLER & BUYER APPOINTMENTS: https://sheridanst.io/

GET THE 7 FIGURE APPOINTMENT PLAYBOOK: https://sheridanst.io/playbook

GET MORE LISTINGS IN TODAY'S MARKET: https://www.therealestatesalesacademy.net/getmorelistings?deal=c24

https://www.youtube.com/@thereagentpodcast

https://www.instagram.com/thereagentpodcast/

Follow Cody May on Instagram: https://www.instagram.com/codmay/

Follow Vikram Deol on Instagram: https://www.instagram.com/coachvikramdeol/

Learn more about Sheridan St. - https://sheridanst.io/sendtheappointments

In this episode, the hosts sit down with Jan-Michael McClintic to discuss his remarkable transition from DJing to becoming a successful real estate agent. Together, they dive into the importance of innovative marketing strategies, understanding target audiences, and the role of community engagement in business growth. Jan also opens up about personal growth, life changes, and how charitable efforts can positively impact a real estate career.

Here are the main takeaways:

1. Authentic Banter: The Heart of Podcasting: Discover how genuine conversation can create a more relatable and engaging podcast experience.
2. Connecting Through Personal Updates: Learn how sharing personal stories can foster deeper connections with your audience.
3. Adaptability in Transitioning Careers: Understand the necessity of adaptability when moving from DJing to a career in real estate.
4. Boosting Conversion Rates with Effective Marketing: Explore strategies that can significantly enhance your marketing effectiveness and conversion rates.
5. The Importance of Knowing Your Audience: Find out why understanding your target audience is crucial for achieving success.
6. Unexpected Opportunities through Community Engagement: See how engaging with your community can lead to unforeseen business opportunities.
7. Charitable Efforts: Building Your Brand: Discover how charitable initiatives can improve your brand image and strengthen client relationships.
8. Stand Out with Innovative Marketing Techniques: Learn about the innovative marketing strategies that can differentiate you from competitors.
9. Analyzing Processes for Better Sales Outcomes: Explore how examining your business processes can yield improved results in sales.
10. The Power of Building Relationships for Referrals: Understand that cultivating relationships is essential for generating referrals in any business.

If you enjoyed this episode and want to learn more about innovative real estate strategies, be sure to subscribe and leave a review! Connect with us on social media and join our community for more insights and discussions. And don't forget to check out Jan-Michael McClintic's work for more inspiration on blending personal growth with professional success!

P.S. Whenever you’re ready to take your business to the next level... here are a few ways we can help!

GET SELLER & BUYER APPOINTMENTS: https://sheridanst.io/

GET THE 7 FIGURE APPOINTMENT PLAYBOOK: https://sheridanst.io/playbook

GET MORE LISTINGS IN TODAY'S MARKET: https://www.therealestatesalesacademy.net/getmorelistings?deal=c24

https://www.youtube.com/@thereagentpodcast

https://www.instagram.com/thereagentpodcast/

Follow Cody May on Instagram: https://www.instagram.com/codmay/

Follow Vikram Deol on Instagram: https://www.instagram.com/coachvikramdeol/

Learn more about Sheridan St. - https://sheridanst.io/sendtheappointments

In this insightful episode, Cody May and Coach Vikram Deol sit down with Reggan Jastram, a seasoned real estate professional from Utah. Join us as we delve into Reggan’s journey from management back to sales, exploring the hurdles she faced and the critical role accountability plays in the real estate industry. This conversation offers a deep dive into balancing leadership and revenue, the evolving landscape of real estate, and the impact of staying informed about industry changes.
Here are the main takeaways:

Transitioning from Management to Sales: Learn how shifting from a management role back into sales requires a significant mindset change and a renewed focus on income-producing activities.

The Power of Accountability: Discover why accountability is a cornerstone of success in real estate, regardless of your role.

The Transformative Power of Live Events: Understand how participating in live events with like-minded professionals can provide invaluable insights and open new opportunities.

Building and Maintaining a Strong Network: Explore the necessity of cultivating and sustaining a strong professional network to drive success in real estate.

Balancing Leadership and Revenue: Examine different team structures and how to find the right fit for both leadership and revenue goals.

Navigating the NAR Settlement: Get up to speed on the latest NAR settlement and why it’s essential for agents to remain informed and educated about industry changes.

Investing in Your Business and Building Real Connections: Recognize the importance of investing in your business, focusing on relationship-building, and understanding the unique value you bring to the table.

Tune in to gain valuable insights from Reggan Jastram’s experience and to stay ahead in the ever-evolving world of real estate. Don’t forget to subscribe to our podcast for more episodes like this and connect with us on social media to join the conversation!

P.S. Whenever you’re ready to take your business to the next level... here are a few ways we can help!

GET SELLER & BUYER APPOINTMENTS: https://sheridanst.io/

GET THE 7 FIGURE APPOINTMENT PLAYBOOK: https://sheridanst.io/playbook

GET MORE LISTINGS IN TODAY'S MARKET: https://www.therealestatesalesacademy.net/getmorelistings?deal=c24

https://www.youtube.com/@thereagentpodcast

https://www.instagram.com/thereagentpodcast/

Follow Cody May on Instagram: https://www.instagram.com/codmay/

Follow Vikram Deol on Instagram: https://www.instagram.com/coachvikramdeol/

Learn more about Sheridan St. - https://sheridanst.io/sendtheappointments

In this insightful episode, Cody May and Vikram Deol sit down with real estate team leader April Stephens to explore her strategic approach to success in the ever-evolving real estate industry. April emphasizes the importance of making grounded, proactive decisions rather than reacting emotionally. She delves into the art of effective buyer consultations, shares insights on navigating changes like the NAR settlement, and reveals her expansion mindset that has helped grow her team across multiple areas. This conversation offers invaluable lessons on leadership, growth, and fostering a culture of trust and collaboration within a team.
Here are the main takeaways:

1. Grounded Decision-Making: Make decisions from a grounded and proactive standpoint, rather than reacting emotionally.
2. Mastering Buyer Consultations: Effective buyer consultations are essential for guiding clients through the real estate process.
3. Adapting to Industry Changes: Stay informed about industry changes, such as the NAR settlement, and adapt your messaging accordingly.
4. Embracing an Expansion Mindset: Having an expansion mindset can lead to opportunities for growth and diversification.
5. Building a Strong Team: Building a team requires finding the right people for the right roles and fostering a culture of trust and collaboration.

For more expert insights on growing your real estate business and leading your team to success, subscribe to our podcast and stay connected for upcoming episodes featuring top industry leaders.

P.S. Whenever you’re ready to take your business to the next level... here are a few ways we can help!

GET SELLER & BUYER APPOINTMENTS: https://sheridanst.io/

GET THE 7 FIGURE APPOINTMENT PLAYBOOK: https://sheridanst.io/playbook

GET MORE LISTINGS IN TODAY'S MARKET: https://www.therealestatesalesacademy.net/getmorelistings?deal=c24

https://www.youtube.com/@thereagentpodcast

https://www.instagram.com/thereagentpodcast/

Follow Cody May on Instagram: https://www.instagram.com/codmay/

Follow Vikram Deol on Instagram: https://www.instagram.com/coachvikramdeol/

Learn more about Sheridan St. - https://sheridanst.io/sendtheappointments