• The Real Estate Edit Podcast

  • 著者： Tara Krach
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The Real Estate Edit Podcast

著者： Tara Krach
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  • If you're a real estate agent looking to grow your business, get more leads, and finally feel confident in your marketing strategy, you’re in the right place. Here, we’re ditching the fluff and giving you the real talk about what works—and what doesn’t—when it comes to building a thriving real estate business in today’s market. Every week, I’m bringing you actionable tips, marketing strategies, and expert insights to help you stand out, scale up, and create a business (and life) you love. Whether you’re just starting out or already crushing it, you’ll find ready-to-implement ideas, fresh inspiration, and maybe even a little tough love to help you hit those big goals. I’ve built a six-figure business and coached over 5,000 agents to do the same, and now I’m sharing the secrets with you. From digital marketing and lead generation to personal branding and creating passive income, we cover it all—with a few laughs along the way. So, grab your coffee (or mocktail) and let’s chat about how to make this your best year yet. Hit subscribe, and let’s build your dream business together!
    2025
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あらすじ・解説

If you're a real estate agent looking to grow your business, get more leads, and finally feel confident in your marketing strategy, you’re in the right place. Here, we’re ditching the fluff and giving you the real talk about what works—and what doesn’t—when it comes to building a thriving real estate business in today’s market. Every week, I’m bringing you actionable tips, marketing strategies, and expert insights to help you stand out, scale up, and create a business (and life) you love. Whether you’re just starting out or already crushing it, you’ll find ready-to-implement ideas, fresh inspiration, and maybe even a little tough love to help you hit those big goals. I’ve built a six-figure business and coached over 5,000 agents to do the same, and now I’m sharing the secrets with you. From digital marketing and lead generation to personal branding and creating passive income, we cover it all—with a few laughs along the way. So, grab your coffee (or mocktail) and let’s chat about how to make this your best year yet. Hit subscribe, and let’s build your dream business together!
2025
エピソード
  • 7. How to Use ChatGPT, AI, and Automation for Lead Generation with Sarah Hilton

    7. How to Use ChatGPT, AI, and Automation for Lead Generation with Sarah Hilton
    2025/02/19
    AI and automation are changing the game for real estate agents, but many are still hesitant to dive in. In this episode of The Real Estate Edit Podcast, I sit down with Sarah Hilton, a marketing expert who specializes in helping real estate agents close more deals using Instagram, ChatGPT, and automation tools like ManyChat. We cover: How Sarah transitioned from real estate sales to a full-time marketing expertThe best ways to use ChatGPT to create content that sounds like YOUWhy automation is key to generating leads without spending hours on social mediaHow ManyChat can capture leads for you—24/7The importance of moving your audience off Instagram and into your database If you’ve been wondering how AI, ChatGPT, or automation can help you attract, nurture, and convert leads, this episode will give you tactical strategies you can implement right away. Get your free ticket to the Women in Real Estate Summit at thewomeninrealestatesummit.com. What You’ll Learn in This Episode Why ChatGPT is a tool, not a replacement for your voiceHow to customize ChatGPT to match your brand and toneThe step-by-step method to automating your lead capture using ManyChatWhy engagement is more important than follower countThe biggest mistakes agents make with AI and automation and how to avoid them Links & Resources Mentioned in This Episode Follow Sarah Hilton on Instagram → @theleadsuiteGrab Your Ticket for the Women in Real Estate Summit → thewomeninrealestatesummit.comJoin The Real Estate Edit Membership → https://therealestateedit.co/membershipFollow Tara on Instagram @therealestateedit@tara.krach Episode Highlights Why ChatGPT is More Than Just a Tool for Listing Descriptions Most agents only use ChatGPT to write listing descriptions, but Sarah breaks down how it can be used for content marketing, social media posts, emails, and even lead generation. How to Customize ChatGPT for Your Brand Learn how to train ChatGPT to understand your niche, tone of voice, and marketing style so your content sounds authentic. The Power of Automation in Real Estate Marketing Sarah shares how she uses ManyChat to capture and nurture leads automatically—without spending hours manually responding to DMs. Why You Need to Move Your Audience Off Social Media Instagram and Facebook are great for visibility, but you don’t own your followers. Sarah explains how to convert social media engagement into email subscribers and real clients. Tactical Tips to Get Started with AI & Automation Today If you’ve never used ChatGPT beyond listing descriptions, Sarah shares easy ways to start using it for personalized content, lead magnets, and marketing workflows. Quick Tips from This Episode Set up custom instructions in ChatGPT to make your content sound more like you.Find your niche so your content speaks directly to your ideal audience.Use AI to analyze search trends and MLS data to create high-value content.Automation tools like ManyChat can capture leads while you sleep.Move people from Instagram into your email list so you always have control over your audience. Connect with Tara Instagram: @therealestateedit | @tara.krachWebsite: https://therealestateedit.co/Email: hello@therealestateedit.co Share the Love If you enjoyed this episode, share it with a fellow agent who needs help with AI, ChatGPT, or lead automation. Don't forget to subscribe, leave a review, and tag us on Instagram when you listen. See you at the Women in Real Estate Summit.
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    37 分
  • From Snapchat To Instagram: How Hannah Smith of Property Geeks Build Her Real Estate Business On Social

    From Snapchat To Instagram: How Hannah Smith of Property Geeks Build Her Real Estate Business On Social
    2025/02/17
    Social media has completely changed the game for real estate agents, and today’s guest is proof that you don’t need a massive budget to build a thriving business. In this episode of The Real Estate Edit Podcast, I’m joined by Hannah Smith, a powerhouse real estate agent from the Twin Cities and co-leader of The Property Geeks team. Hannah shares how she built her business entirely through social media, starting with Snapchat and evolving into a strong brand on Instagram. We dive into: How Hannah went from new agent to top producer using social media aloneWhy showing up consistently—even when it's cringey—is the secret to successHow to get over the fear of posting and create content that actually attracts clientsThe biggest mistakes real estate agents make with social media and how to avoid themThe power of industry connections and why having other agents follow you is a good thing Whether you're new to social media or looking to level up your real estate marketing, this episode will help you create a content strategy that feels authentic and actually works. Get your free ticket to the Women in Real Estate Summit at thewomeninrealestatesummit.com. What You’ll Learn in This Episode The exact strategy Hannah used to grow her brand and business onlineWhy engagement matters more than follower count for real estate agentsHow to turn Instagram connections into actual leads and clientsWhy posting "cringey" content is actually a good thingHow reels skyrocketed Hannah’s Instagram growth and helped her attract referralsWhy the "competition mindset" with other agents is holding you back Links & Resources Mentioned in This Episode Follow Hannah Smith on Instagram → @hannah_thepropertygeekLearn More About The Property Geeks → https://www.thepropertygeeks.com/ Grab Your Ticket for the Women in Real Estate Summit → thewomeninrealestatesummit.comJoin The Real Estate Edit Membership → https://therealestateedit.co/membershipFollow Tara on Instagram @therealestateedit@tara.krach Episode Highlights How Hannah Built Her Business Using Only Social Media Hannah shares how she started with zero budget and no paid ads and built a thriving business through organic content. Getting Over the Fear of Posting Hannah and Tara talk about the importance of showing up authentically, even when it feels uncomfortable. Why Follower Count Doesn’t Matter Hannah explains why engagement rate is more important than vanity metrics and how even a small, engaged audience can drive big results. The Power of Networking with Other Agents Referrals are everything, and Hannah shares how having realtors follow you can actually boost your business. How to Create Reels That Get Seen Hannah talks about the strategies she used to grow her Instagram by tens of thousands of followers—and why short-form video is the future. Quick Tips from This Episode Consistency is key. Post regularly, even if it’s not perfect.Engagement matters more than follower count. Focus on connection, not numbers.Don’t overthink it. Your content doesn’t have to be curated to be effective.If you’re worried about what to post, start by sharing your daily real estate life.Build relationships with other agents. They can be a huge source of referrals. Connect with Tara Instagram: @therealestateedit | @tara.krachWebsite: https://therealestateedit.co/Email: hello@therealestateedit.co
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    42 分
  • 5. From 0 to 16 Units: Investing With Becky Nova

    5. From 0 to 16 Units: Investing With Becky Nova
    2025/02/12
    Today’s episode of The Real Estate Edit Podcast is a must-listen for anyone curious about real estate investing. I’m joined by Becky Nova, founder of Lady Landlords, who went from being broke and in debt to owning 16 rental units across two countries—all while building a supportive community for women investors. We dive into: House hacking and how Becky used this strategy to buy her first propertyScaling a portfolio and how she went from one to 16 rental units in just a few yearsInternational investing and the differences between investing in the U.S. vs. the Dominican RepublicLong-term vs. short-term rentals and why Becky prioritizes passive cash flow over chasing trendsHow Becky built a thriving community of over 50,000 women investors through Lady Landlords Whether you are thinking about investing in real estate or looking for ways to grow your portfolio, this episode is packed with insights, strategies, and inspiration. Get your ticket for the 2025 Women in Real Estate Summit at thewomeninrealestatesummit.com. What You’ll Learn in This Episode The house hacking strategy Becky used to buy her first home with no extra cashWhy choosing the right tenants is the key to long-term rental successThe pros and cons of short-term, mid-term, and long-term rentalsHow Becky balances real estate investing, running a business, and travelThe biggest mistakes new investors make and how to avoid them Links & Resources Mentioned in This Episode Join Lady Landlords Facebook Group → Lady Landlords on FacebookFollow Becky Nova on Instagram → @TheBeckyNovaGrab Your Ticket for the Women in Real Estate Summit → thewomeninrealestatesummit.comJoin The Real Estate Edit Membership → https://therealestateedit.co/membershipFollow Tara on Instagram @therealestateedit@tara.krach Episode Highlights Becky’s Journey from Debt to Financial Freedom How she went from losing six figures in a failed business to building a thriving real estate portfolio. House Hacking 101 Learn how Becky bought her first property without liquid cash and how this strategy can help new investors get started. Why Long-Term Rentals Win Over Short-Term Rentals Becky shares her real take on Airbnb investing, oversaturation, and why she prefers passive income with long-term tenants. Investing in the Dominican Republic The differences between buying real estate internationally vs. in the U.S. and what you need to know before going global. The Power of Community: How Lady Landlords Was Born How Becky built a thriving community of over 50,000 women investors and why support is key in real estate investing. Quick Tips from This Episode If you are just starting out, house hacking is a great way to buy your first property with minimal cash.Screening tenants properly upfront will save you time, stress, and money in the long run.Do not jump into short-term rentals just because it is trendy—consider long-term rentals for more stability.Figure out your ideal lifestyle first, then choose a real estate strategy that supports it.Stay consistent. The key to success in real estate investing is taking action, not just learning. Connect with Tara Instagram: @therealestateedit | @tara.krachWebsite: https://therealestateedit.co/Email: hello@therealestateedit.co Share the Love If you enjoyed this episode, share it with a friend who is interested in real estate investing. Do not forget to subscribe, leave a review, and tag us on Instagram when you listen. See you at the Women in Real Estate Summit.
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    33 分

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