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  • 7. How to Use ChatGPT, AI, and Automation for Lead Generation with Sarah Hilton

    7. How to Use ChatGPT, AI, and Automation for Lead Generation with Sarah Hilton
    2025/02/19
    AI and automation are changing the game for real estate agents, but many are still hesitant to dive in. In this episode of The Real Estate Edit Podcast, I sit down with Sarah Hilton, a marketing expert who specializes in helping real estate agents close more deals using Instagram, ChatGPT, and automation tools like ManyChat. We cover: How Sarah transitioned from real estate sales to a full-time marketing expertThe best ways to use ChatGPT to create content that sounds like YOUWhy automation is key to generating leads without spending hours on social mediaHow ManyChat can capture leads for you—24/7The importance of moving your audience off Instagram and into your database If you’ve been wondering how AI, ChatGPT, or automation can help you attract, nurture, and convert leads, this episode will give you tactical strategies you can implement right away. Get your free ticket to the Women in Real Estate Summit at thewomeninrealestatesummit.com. What You’ll Learn in This Episode Why ChatGPT is a tool, not a replacement for your voiceHow to customize ChatGPT to match your brand and toneThe step-by-step method to automating your lead capture using ManyChatWhy engagement is more important than follower countThe biggest mistakes agents make with AI and automation and how to avoid them Links & Resources Mentioned in This Episode Follow Sarah Hilton on Instagram → @theleadsuiteGrab Your Ticket for the Women in Real Estate Summit → thewomeninrealestatesummit.comJoin The Real Estate Edit Membership → https://therealestateedit.co/membershipFollow Tara on Instagram @therealestateedit@tara.krach Episode Highlights Why ChatGPT is More Than Just a Tool for Listing Descriptions Most agents only use ChatGPT to write listing descriptions, but Sarah breaks down how it can be used for content marketing, social media posts, emails, and even lead generation. How to Customize ChatGPT for Your Brand Learn how to train ChatGPT to understand your niche, tone of voice, and marketing style so your content sounds authentic. The Power of Automation in Real Estate Marketing Sarah shares how she uses ManyChat to capture and nurture leads automatically—without spending hours manually responding to DMs. Why You Need to Move Your Audience Off Social Media Instagram and Facebook are great for visibility, but you don’t own your followers. Sarah explains how to convert social media engagement into email subscribers and real clients. Tactical Tips to Get Started with AI & Automation Today If you’ve never used ChatGPT beyond listing descriptions, Sarah shares easy ways to start using it for personalized content, lead magnets, and marketing workflows. Quick Tips from This Episode Set up custom instructions in ChatGPT to make your content sound more like you.Find your niche so your content speaks directly to your ideal audience.Use AI to analyze search trends and MLS data to create high-value content.Automation tools like ManyChat can capture leads while you sleep.Move people from Instagram into your email list so you always have control over your audience. Connect with Tara Instagram: @therealestateedit | @tara.krachWebsite: https://therealestateedit.co/Email: hello@therealestateedit.co Share the Love If you enjoyed this episode, share it with a fellow agent who needs help with AI, ChatGPT, or lead automation. Don't forget to subscribe, leave a review, and tag us on Instagram when you listen. See you at the Women in Real Estate Summit.
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    37 分
  • From Snapchat To Instagram: How Hannah Smith of Property Geeks Build Her Real Estate Business On Social

    From Snapchat To Instagram: How Hannah Smith of Property Geeks Build Her Real Estate Business On Social
    2025/02/17
    Social media has completely changed the game for real estate agents, and today’s guest is proof that you don’t need a massive budget to build a thriving business. In this episode of The Real Estate Edit Podcast, I’m joined by Hannah Smith, a powerhouse real estate agent from the Twin Cities and co-leader of The Property Geeks team. Hannah shares how she built her business entirely through social media, starting with Snapchat and evolving into a strong brand on Instagram. We dive into: How Hannah went from new agent to top producer using social media aloneWhy showing up consistently—even when it's cringey—is the secret to successHow to get over the fear of posting and create content that actually attracts clientsThe biggest mistakes real estate agents make with social media and how to avoid themThe power of industry connections and why having other agents follow you is a good thing Whether you're new to social media or looking to level up your real estate marketing, this episode will help you create a content strategy that feels authentic and actually works. Get your free ticket to the Women in Real Estate Summit at thewomeninrealestatesummit.com. What You’ll Learn in This Episode The exact strategy Hannah used to grow her brand and business onlineWhy engagement matters more than follower count for real estate agentsHow to turn Instagram connections into actual leads and clientsWhy posting "cringey" content is actually a good thingHow reels skyrocketed Hannah’s Instagram growth and helped her attract referralsWhy the "competition mindset" with other agents is holding you back Links & Resources Mentioned in This Episode Follow Hannah Smith on Instagram → @hannah_thepropertygeekLearn More About The Property Geeks → https://www.thepropertygeeks.com/ Grab Your Ticket for the Women in Real Estate Summit → thewomeninrealestatesummit.comJoin The Real Estate Edit Membership → https://therealestateedit.co/membershipFollow Tara on Instagram @therealestateedit@tara.krach Episode Highlights How Hannah Built Her Business Using Only Social Media Hannah shares how she started with zero budget and no paid ads and built a thriving business through organic content. Getting Over the Fear of Posting Hannah and Tara talk about the importance of showing up authentically, even when it feels uncomfortable. Why Follower Count Doesn’t Matter Hannah explains why engagement rate is more important than vanity metrics and how even a small, engaged audience can drive big results. The Power of Networking with Other Agents Referrals are everything, and Hannah shares how having realtors follow you can actually boost your business. How to Create Reels That Get Seen Hannah talks about the strategies she used to grow her Instagram by tens of thousands of followers—and why short-form video is the future. Quick Tips from This Episode Consistency is key. Post regularly, even if it’s not perfect.Engagement matters more than follower count. Focus on connection, not numbers.Don’t overthink it. Your content doesn’t have to be curated to be effective.If you’re worried about what to post, start by sharing your daily real estate life.Build relationships with other agents. They can be a huge source of referrals. Connect with Tara Instagram: @therealestateedit | @tara.krachWebsite: https://therealestateedit.co/Email: hello@therealestateedit.co
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    42 分
  • 5. From 0 to 16 Units: Investing With Becky Nova

    5. From 0 to 16 Units: Investing With Becky Nova
    2025/02/12
    Today’s episode of The Real Estate Edit Podcast is a must-listen for anyone curious about real estate investing. I’m joined by Becky Nova, founder of Lady Landlords, who went from being broke and in debt to owning 16 rental units across two countries—all while building a supportive community for women investors. We dive into: House hacking and how Becky used this strategy to buy her first propertyScaling a portfolio and how she went from one to 16 rental units in just a few yearsInternational investing and the differences between investing in the U.S. vs. the Dominican RepublicLong-term vs. short-term rentals and why Becky prioritizes passive cash flow over chasing trendsHow Becky built a thriving community of over 50,000 women investors through Lady Landlords Whether you are thinking about investing in real estate or looking for ways to grow your portfolio, this episode is packed with insights, strategies, and inspiration. Get your ticket for the 2025 Women in Real Estate Summit at thewomeninrealestatesummit.com. What You’ll Learn in This Episode The house hacking strategy Becky used to buy her first home with no extra cashWhy choosing the right tenants is the key to long-term rental successThe pros and cons of short-term, mid-term, and long-term rentalsHow Becky balances real estate investing, running a business, and travelThe biggest mistakes new investors make and how to avoid them Links & Resources Mentioned in This Episode Join Lady Landlords Facebook Group → Lady Landlords on FacebookFollow Becky Nova on Instagram → @TheBeckyNovaGrab Your Ticket for the Women in Real Estate Summit → thewomeninrealestatesummit.comJoin The Real Estate Edit Membership → https://therealestateedit.co/membershipFollow Tara on Instagram @therealestateedit@tara.krach Episode Highlights Becky’s Journey from Debt to Financial Freedom How she went from losing six figures in a failed business to building a thriving real estate portfolio. House Hacking 101 Learn how Becky bought her first property without liquid cash and how this strategy can help new investors get started. Why Long-Term Rentals Win Over Short-Term Rentals Becky shares her real take on Airbnb investing, oversaturation, and why she prefers passive income with long-term tenants. Investing in the Dominican Republic The differences between buying real estate internationally vs. in the U.S. and what you need to know before going global. The Power of Community: How Lady Landlords Was Born How Becky built a thriving community of over 50,000 women investors and why support is key in real estate investing. Quick Tips from This Episode If you are just starting out, house hacking is a great way to buy your first property with minimal cash.Screening tenants properly upfront will save you time, stress, and money in the long run.Do not jump into short-term rentals just because it is trendy—consider long-term rentals for more stability.Figure out your ideal lifestyle first, then choose a real estate strategy that supports it.Stay consistent. The key to success in real estate investing is taking action, not just learning. Connect with Tara Instagram: @therealestateedit | @tara.krachWebsite: https://therealestateedit.co/Email: hello@therealestateedit.co Share the Love If you enjoyed this episode, share it with a friend who is interested in real estate investing. Do not forget to subscribe, leave a review, and tag us on Instagram when you listen. See you at the Women in Real Estate Summit.
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    33 分
  • 4. The Must-Attend Event for Women in Real Estate (You Don’t Want to Miss This!)

    4. The Must-Attend Event for Women in Real Estate (You Don’t Want to Miss This!)
    2025/02/03

    It’s officially time to talk about the 2025 Women in Real Estate All-Star Summit—our biggest and best event yet! 🎉 In this episode, I’m giving you the inside scoop on everything you need to know about this year’s event, happening February 24-28.

    This is our 5th annual summit, and we’re celebrating in a BIG way with an incredible lineup of fan-favorite speakers from past years alongside brand-new experts who are bringing fresh insights to the table.

    Get ready for:
    ✨ 38 powerhouse speakers covering marketing, lead generation, branding, business growth & more
    ✨ Exclusive trainings and actionable strategies to implement immediately
    ✨ Networking with thousands of like-minded women in real estate
    ✨ An evergreen replay option so you can access the content all year long

    If you’re a real estate agent looking to elevate your business in 2025, this is the event you won’t want to miss!

    🎟 Grab your ticket now at thewomeninrealestatesummit.com

    What You’ll Learn in This Episode

    1️⃣ What makes the 2025 Women in Real Estate Summit different from past years
    2️⃣ The must-attend sessions and what topics will be covered
    3️⃣ How this event is designed to help you scale your business and stand out in your market
    4️⃣ Why you need to secure your spot NOW before doors close!

    Links & Resources Mentioned in This Episode

    🎟 Get your ticket now: thewomeninrealestatesummit.com
    💡 Join The Real Estate Edit Membership: https://therealestateedit.co/membership
    📲 Follow Tara on Instagram:

    • @therealestateedit
    • @tara.krach
    Episode Highlights

    🔥 What’s New for 2025?
    This year’s summit is bigger than ever, featuring 38 speakers with ALL-NEW sessions and strategies.

    💡 Why Attend?
    You’ll gain exclusive insights into marketing, lead generation, branding, scaling your business, and more—all from top women in the industry.

    🎟️ How to Get Your Ticket
    Go to thewomeninrealestatesummit.com and secure your spot today!

    Quick Tips from This Episode
    • Don’t wait! Secure your ticket now before registration closes.
    • Make time for YOU in 2025! This event is all about growth, community, and strategy for women in real estate.
    • Invite a friend! Tag your real estate bestie and attend together for extra motivation and networking.
    Connect with Tara

    📲 Instagram: @therealestateedit | @tara.krach
    🌎 Website: The Real Estate Edit
    📩 Email: hello@therealestateedit.co

    Share the Love

    If you’re excited about this year’s Women in Real Estate Summit, share this episode with your fellow agents! Don’t forget to subscribe, leave a review, and tag me on Instagram when you grab your ticket!

    🚀 See you at the summit!
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    13 分
  • 3. Build Your Best Morning Routine: Real Estate Agents' Guide to Starting the Day Right

    3. Build Your Best Morning Routine: Real Estate Agents' Guide to Starting the Day Right
    2025/01/28

    In this episode of The Real Estate Edit Podcast, we're talking about mornings—the foundation of a productive day for real estate agents! Whether you’re juggling clients, lead generation, or personal responsibilities, how you start your day can make all the difference. Learn how to create a morning routine that works for YOU—whether you're an early bird or a night owl.

    We cover:
    ✨ Why morning routines matter for real estate success
    ✨ 8 must-have elements to set your mornings up for success
    ✨ Tips for reducing decision fatigue and boosting productivity
    ✨ How to tackle your most important tasks (like lead generation) with ease

    By the end of this episode, you’ll have a customizable framework to build a morning routine that keeps you focused, energized, and ready to crush your goals.

    What You’ll Learn in This Episode

    1️⃣ The importance of planning your mornings (and why it starts the night before)
    2️⃣ How to create a consistent routine tailored to your schedule—no 4 AM wake-ups required!
    3️⃣ Tips for integrating movement, reflection, and intention into your mornings
    4️⃣ Why “eating the frog” can supercharge your productivity
    5️⃣ Real-life examples of morning routines for both early birds and night owls

    Links & Resources Mentioned in This Episode
    • Eat That Frog by Brian Tracy (Book Recommendation)
    • Spotify: Cozy Coffeehouse Covers Playlist
    • Join The Real Estate Edit Membership for More Marketing Tips
    Episode Highlights

    Why Morning Routines Matter
    Discover how starting your day intentionally can improve your focus, reduce stress, and set the tone for a productive day.

    8 Elements of a Successful Morning Routine
    From planning ahead to adding movement and reflection, we break down the key components that make a morning routine effective.

    Stop Trying to Wake Up at 4 AM
    Not a morning person? That’s okay! Learn how to build a routine that aligns with your natural rhythm.

    Eat That Frog
    Tackle your hardest or most important task first to build momentum and make the rest of your day feel lighter.

    Real-Life Morning Routine Examples
    Whether you’re an early riser or a night owl, these example routines will inspire you to create one that fits your lifestyle.

    Quick Tips from This Episode
    • Plan your mornings the night before to eliminate decision fatigue.
    • Add physical movement to wake up your body and brain.
    • Start your day with water and a nutritious breakfast for sustained energy.
    • Schedule time for personal reflection to set your intentions for the day.
    • Avoid checking emails and social media first thing in the morning—focus on your priorities!
    Connect with Tara
    • Instagram: @TaraKrach
    • Website: The Real Estate Edit
    • Email: hello@therealestateedit.co
    Share the Love

    Enjoyed this episode? Share it with a fellow agent who could use some morning motivation! Don’t forget to subscribe and leave a review—it helps us create even more content for amazing real estate agents like you.
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    19 分
  • 2: The Real Estate Agent's Guide to Goal Setting

    2: The Real Estate Agent's Guide to Goal Setting
    2025/01/21

    Welcome to The Real Estate Edit Podcast! In this episode, we dive deep into the art of effective goal setting for real estate agents. Whether you're striving to close more deals, improve your work-life balance, or build a sustainable real estate business, this episode is packed with actionable strategies to help you create and achieve your 2025 goals.

    We’ll cover:
    ✨ Why goal setting is essential for success in real estate.
    ✨ The best methods for breaking down your goals into achievable steps.
    ✨ How to track progress and stay motivated throughout the year.
    ✨ Tools and resources to make goal setting simple and effective.

    If you're a real estate agent looking to level up your business and personal life in 2025, this episode is for you!

    Key Takeaways:

    • Learn why SMART goals are the foundation of real estate success.
    • Discover how to align your business goals with your personal values.
    • Explore the top tools for tracking your progress and staying accountable.
    • Gain insight into avoiding common pitfalls in goal setting.

    Links & Resources Mentioned:

    • Download the free GCI Calculator
    • Check out the Ultimate Real Estate Planner
    • Join The Real Estate Edit membership
    • Follow us on Instagram

    Connect With Tara:

    • Instagram: @tara.krach
    • Website: therealestateedit.co
    • Email: hello@therealestateedit.co

    Loved this episode? Don’t forget to subscribe, leave a review, and share it with your fellow real estate agents! Your feedback helps us create more value-packed content just for you.
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    20 分
  • 1: Top Marketing Trends For Real Estate Agents In 2025

    1: Top Marketing Trends For Real Estate Agents In 2025
    2025/01/13
    TOP MARKETING TRENDS FOR REAL ESTATE AGENTS IN 2025 EPISODE

    SUMMARY:

    Ready to stay ahead in 2025? In this episode of The Real Estate Edit Podcast, Tara dives into the top real estate marketing trends for the year. From hyper-personalization and community-building to the rise of AI and longer-form content, Tara shares actionable tips and strategies to help you grow your business, stand out in your market, and attract your dream clients.

    KEY TAKEAWAYS:

    Personalization is Everything: Learn how to tailor your marketing to connect with clients on a deeper level.

    Community is King: Discover how building connections in your local area can set you apart.

    AI for Real Estate: Explore how automation tools can simplify lead generation and follow-ups.

    Longer-Form Content Makes a Comeback: Balance short-form and in-depth content to engage your audience.

    Shift from Educating to Selling Services: Position yourself as the solution, not just an educator.

    WHAT'S NEXT:

    Loved this episode? Subscribe to The Real Estate Edit Podcast so you never miss an update!

    Follow Tara on Instagram at @tara.krach & @therealestateedit for even more tips and resources.

    RESOURCES:

    Blog post: 2025 Real Estate Marketing Predictions
    Check out our free resources here.

    ABOUT:

    Tara Krach is a Charleston-based real estate agent, CEO of The Real Estate Edit, and marketing coach helping agents build thriving, sustainable businesses. With a community of over 75,000 agents and over 10 years of coaching experience, Tara provides proven strategies to help you scale with ease.

    TIMESTAMPS:

    0:00 – Welcome and introduction to the 2025 trends.
    1:30 – Why personalization will dominate in 2025.
    4:00 – The power of community-focused marketing.
    6:30 – Balancing short-form and long-form content.
    9:00 – Leveraging AI to simplify lead generation.
    11:30 – Shifting from education to selling services.
    13:30 – Final thoughts and how to take action.
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    15 分
  • Trailer: The Real Estate Edit

    Trailer: The Real Estate Edit
    2023/08/03

    Welcome to The Real Estate Edit Podcast! I'm your host, Tara Krach - business strategist and lead generation specialist for modern real estate agents. Inside The Real Estate Edit, you'll learn tips, tricks & strategies for business, marketing and lead generation. Together will build successful, profitable & sustainable businesses.
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    5 分