Life is often full of unexpected challenges, and when we are truly following God's calling, we can listen to him and be led to profound transformations. It is essential to keep your faith as your guiding light and to hear the message God is sending you.

When facing unexpected challenges in life, remember to lean into your faith. God is extraordinary and has a plan for us all. When you can listen and follow God's calling, you will find strength and may even discover that your trials are guiding you toward a greater purpose.

Following God's calling involves embracing what you have gone through and sharing your unique gifts with others. This calling can lead you to learn new tasks and even embrace the world of entrepreneurship, but you do not have to do it all on your own.

She Steps Forward is a non-profit organization whose mission is to inspire women who are following God's calling and equip them with the tools necessary for growth. This is a community where women are supporting and lifting each other up. She Steps Forward is dedicated to coaching and empowering women to step confidently into their God-given purposes.

It is truly astounding what is possible when you are following God's calling and keep your faith at the center of your journey. Take a moment to reflect on what doors God has opened for you, and remind us to be open and willing to listen and walk through those doors.

Let us all support each other in stepping forward into our destinies.

About Elaine Lankford

Elaine Lankford is a former nurse practitioner and founder and CEO of She Steps Forward International. A non profit organization established to equip women with the tools they need to build successful businesses, ministries, or non profits that align with their God-led purpose.

She Steps Forward International Website

Additional Resources

5 Crucial Strategies to Start and Grow a Business for Sustainable Success

Episode 279- Are you an example to follow?

Episode 360- Businesses and nonprofits need organizational efficiency to succeed

Episode 358- Nonprofits need these strategies for fundraising

Unlocking Marketing Success through Customer Analysis: A Roadmap to Standing Out in Your Industry

As you strive to capture attention and convert audiences into loyal clients within your business, you must understand competitor and customer analysis.

Embrace the Foundation: Customer Analysis

A successful marketing strategy begins with a deep knowledge of your target audience. Customer analysis is not just a buzzword; it's about gaining clarity around the needs, wants, and pain points of the people you aim to serve. When you understand your customers, you are able to communicate more clearly and effectively, ensuring that your marketing strategy connects you with your soulmate clients.

The Voice of the Customer

Start with surveys and interviews to gather qualitative data directly from your customers. Ask specific questions to uncover their motivations and challenges. This approach lets you know what your customers value and gives you the words and phrases that they are using to describe their struggles and successes. Customer analysis lets you use your clients' exact words and phrasing in your messaging. As a result, you are now able to connect on a more personal level with future clients who are looking for the solutions that you offer.

Customer Analysis Questions to Include

1. Before working with you, what was the client doing to improve their business? Any specific courses, training, coaching, etc.

2. When did you realize that you needed something like [the product or service you offer]?

3. How did you find out about this business?

4. Why did you choose this particular business over other options?

5. What happened to make you feel confident that this was the right choice for you?

6. Now that you've completed working with me, what is the number one thing you are able to do now that you couldn't do before?

7. Is there anything that you wish this particular product or service had that it doesn't today?

Know Your Playing Field: Competitor Analysis

In evaluating your competition, the goal isn't to dwell in comparison but to carve out your unique space in the market. You gain insights into positioning, differentiators, and market gaps through competitor analysis.

About Rita Barry

Rita Barry is the owner of a digital marketing agency with a specialty of marketing strategy. She offers fractional chief marketing officer services and Facebook and Instagram ads services.

Website for Rita Barry

Free Download- 5 Crucial Strategies to Start and Grow Your Business for Sustainable Success

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Unlocking your potential to be number one in your industry requires more than just skill or expertise; it’s about building meaningful relationships, embracing your identity, and staying authentic in everything you do. In this journey, having a strong foundation in faith, a commitment to continuous learning, and a focus on serving others can set you apart from the competition. By following a few key steps—such as asking questions, building trust, and sharing your story—you can create lasting connections that propel you to the top of your field.

Building relationships is at the core of your business. When you have a strong relationship with Christ, that becomes foundational to your entire life and how you build relationships with others.

Ask Questions

Your first interaction with someone is the very start of building a relationship with them. You want to show interest in the other person rather than only speaking about yourself. You want to make that other person feel important and know someone is there to serve them.

About Mike Ciorrocio

Mike "C-Roc" Ciorrocco is the Co-Founder of the innovative tech platform blooprinted, the powerhouse behind the "What Are You Made Of?" podcast, and the best-selling author of ROCKET FUEL Convert Setbacks. Become Unstoppable.

He is a performance coach, author, dynamic public speaker, tech visionary and thought leader.

Mike is consumed with the passion to help people break free from the confines of complacency and propel to untapped levels of success.

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