• The Social Media Union Podcast

  • 著者： Jenna Alicia
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The Social Media Union Podcast

著者： Jenna Alicia
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  • A podcast for social media professionals, by social media professionals. Each episode Jenna Alicia (founder of The Social Media Union and MD at Gumption Agency) speaks to someone really interesting, who'll make working social media a little easier. The Social Media Union is a community and podcast by social media professionals for social media professionals. We know what you need, because we are you. We know that working in social media is tough, often lonely and mostly infuriating. Not many people outside of our world understand that. SMU is about bringing those who use social media in their work life together to solve problems (we have LOADS in social, amiright), upskill and learn from each other. Basically, we have a lovely time on Discord, chatting away about work, life and everything in between. Join our Server here: https://discord.gg/T5qHc3cs (it's free). Find out more and join up at www.thesocialmediaunion.com.
    © 2022 Copyright 2022 The Social Media Union Ltd
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あらすじ・解説

A podcast for social media professionals, by social media professionals. Each episode Jenna Alicia (founder of The Social Media Union and MD at Gumption Agency) speaks to someone really interesting, who'll make working social media a little easier. The Social Media Union is a community and podcast by social media professionals for social media professionals. We know what you need, because we are you. We know that working in social media is tough, often lonely and mostly infuriating. Not many people outside of our world understand that. SMU is about bringing those who use social media in their work life together to solve problems (we have LOADS in social, amiright), upskill and learn from each other. Basically, we have a lovely time on Discord, chatting away about work, life and everything in between. Join our Server here: https://discord.gg/T5qHc3cs (it's free). Find out more and join up at www.thesocialmediaunion.com.
© 2022 Copyright 2022 The Social Media Union Ltd
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  • B2B: How to use social media to connect with customers, build relationships and drive sales

    B2B: How to use social media to connect with customers, build relationships and drive sales
    2022/11/04

    A VERY informative podcast today with the brilliant Julie Atherton from the social media transformation consultancy, Small Wonder. In today's episode, Jenna Alicia talks to Julie about her latest book (dropped 3rd November 2022) 'B2B Social Selling' and we get in to what social selling is, how you can use it in B2B sales and the power of using individual employees profiles for social selling, building relationships and more.

    And we're lucky enough to have a 20% discount for our listeners! When you buy your book here just use the code AMK20. Jenna Alicia has read it and really can't recommend it enough, it's packed full of useful insights and honestly, so many actionable points. Just brill, go get it and support one of our own!

    You can find Julie on LinkedIn here: www.linkedin.com/in/julieatherton

    And her consultancy Small Wonder here: www.small-wonder.co.uk

    And this is the answer to our final question about who to follow:

    www.linkedin.com/in/the-real-alan-partridge/ and you can find out more about Social Mind Hub here: https://my.socialmindshub.com/

    Find out more about The Social Media Union, links to our forum, download the resources all here: www.thesocialmediaunion.com
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    38 分
  • Let's talk inclusivity and diversity

    Let's talk inclusivity and diversity
    2022/10/14

    In this latest episode Jenna Alicia hears from Zoe Osinnowo, Head of Influencer Marketing and Business Inclusivity Lead at FCB Inferno. Zoe shares her advice on how social media managers and professionals can (kindly) push back on content/campaigns they know to be lacking true diversity and will generate negative reactions, what she wants to see more of from brand's social media content plus so much more.

    This episode is packed full of useful advice from Zoe! And Jenna Alicia shares her own experiences working in social media and dealing with clients whose content is... shall we say... less than diverse.

    FCB Inferno is was awarded a Titanium at Cannes Lions International Festival of Creativity in 2022, making them the second most awarded agency in the UK. Find out more about them here: www.fcbinferno.com

    You can find Zoe on LinkedIn here: www.linkedin.com/in/zoeosinnowo

    Jenna recommends this week that you should follow Stylist (the fab Chlo Laws took over the helm earlier this year): https://www.instagram.com/stylistmagazine

    And Zoe recommends...

    Lucy Edwards (www.instagram.com/lucyedwardsofficial) and Jenny Berry (www.instagram.com/wheelie_good_life).
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    40 分
  • What you need to know about Web3

    What you need to know about Web3
    2022/09/23

    This week Jenna speaks to Luke Courtenay Smith, a blockchain consultant, about Web3 and why those who work in social need to know about it. He walks us through what it is and how social media professionals can use it both now and in the future.

    Luke works with both traditional brands looking to enter the space, as well as helping web3 brands scale their reach to mass audiences. With a background in Fintech, Marketing & Entertainment, Luke has a diverse portfolio of experiences that guides his principles on technology and human interaction.


    They also discuss whether brands get free reign on certain social channels because those in senior positions don't know what they are... Why all social media people should be on Discord and getting native with it and Jenna goes off (again) about not forgetting Facebook and the nuances of what platforms are important country to country.


    Plus we learn what a vampire attack is and Luke tells us that he thinks every brand will have a NFT strategy and a metaverse strategy within the next few years. TLDL? Web3 is here whether you accept it or not. As a social media professional, we can't stress enough how much you need to be on board and understand what it is.


    Resources from the pod:


    The book Luke is reading is Humankind by Rutger Bregman. And the useful doc chock a block(chain) full of useful bits and pieces and all things Web3 is here https://www.openclub.studio/articles/reading-list-welcoming-you-to-web3 (thanks Luke!).


    Read about Tiffany & Co.'s NFT adventures here: https://edition.cnn.com/style/article/tiffanys-cryptopunk-nft-pendants-trnd/index.html


    Find out more about joining The SocialMedia Union on our website here: www.thesocialmediaunion.com


    Follow Luke on Twitter here: https://twitter.com/Luke_Courtenay


    And on LinkedIn here: https://www.linkedin.com/in/lukecourtenaysmith/


    Jenna recommends this week taking a look at www.b3ta.com and Luke thinks you should follow https://twitter.com/naval.
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    1 時間 6 分
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