In this episode of Startup Different, we recap our interview with Cynthia Arscott, the founder of Goldminds, an app designed to help children sleep better. The conversation explores Cynthia's journey from tech to entrepreneurship, the challenges of transitioning from in-person to digital solutions during the pandemic, and the importance of working smarter rather than longer hours. We discuss the unique features of the Goldminds app, its market validation through a minimum viable product, and the significance of niche marketing in achieving business success. The episode concludes with insights on engaging with influencers and the promising future of Goldminds.

In this episode of Startup Different, Dave and Chris interview Cynthia Arscott, the CEO and founder of GoldMinds, a mindfulness app for kids. Cynthia shares her personal journey from struggling with anxiety as a child to discovering the benefits of mindfulness and meditation. She discusses the evolution of her business from in-person mindfulness classes to a digital app, especially during the COVID-19 pandemic. The conversation highlights the importance of creating engaging content for children, targeting different age groups, and navigating competition in the app market. Cynthia emphasizes the significance of consistency over hard work in entrepreneurship and the importance of profitability.

Are entrepreneurs in Canada less motivated than their US counterparts? Last week, Matt Reesor gave us his take and identified how Canadian firms need to compete. Today, Chris and I dig deeper into the complexities of the Canada versus US competitive landscape. Welcome to Start Up Different.