While price and advertising are important, WOOO is the philosophy that keeps clients coming back. On this episode, Ed and Darryl explore how putting people first has a lasting impact that outshines the best formulas, proving that relationships, not just rates, win over time.

In this episode, hosts Darryl and Ed explore the tension between pursuing profit and building a life of purpose and impact. They share personal stories and insights on finding true richness, beyond just financial success. The conversation covers topics like goal-setting, balancing work and relationships, and leaving a lasting legacy. Whether you're a business owner or simply seeking more meaning in life, this episode offers a thought-provoking perspective on what it means to be "rich."

This episode features Susan Ramirez, founder of National Angels, a nonprofit transforming foster care. Susan shares her journey from a corporate career to starting National Angels, driven by a life-changing encounter that opened her eyes to the needs of foster children. She discusses the organization's innovative programs supporting foster families and empowering children. Susan's passion, strategic approach, and commitment to serving others exemplify how businesses can scale profitably by prioritizing purpose.