In this episode of PT Business Blueprint, we sit down with Dan, co-owner of Advantage Physical Therapy in Long Island, NY, to explore the challenges and opportunities in growing a PT practice.

Chapter Timestamps:

[0:00] Welcome & Vision: A Thousand Conversations with PT Owners

[4:10] Taking Over a Legacy Practice: From Paper Charts to Digital Transformation

[9:25] Growing a Practice: Scaling Staff and Shifting Demographics

[13:35] Challenges of Modernization: Employee Buy-In & Operational Changes

[17:50] Expanding Patient Care: In-Home Therapy and Access Barriers

[22:00] Communication Over Fancy Marketing: Why Basics Matter

[27:15] Introducing an IPA: Collaboration Without Losing Independence

[34:30] Lessons Learned: Simplifying Complex Collaborations

[39:45] The Call to Action: PT Advocacy and Policy Engagement in 2024

Dan shares his journey from taking over a legacy clinic rooted in tradition to transforming it into a thriving, modern practice that embraces innovative approaches.

We delve into:

Moving from paper charts to digital EMRs and the lessons learned along the way.

Shifting patient demographics and expanding care models to include in-home therapy and broader specialties.

The formation of a groundbreaking Independent Practice Association (IPA) for PTs in New York and its impact on collaboration, payer negotiations, and patient access.

Simple yet effective communication and marketing strategies for growing a practice.

Why PTs need to engage with policy and advocacy to drive real change for the profession.

Key Takeaway: Innovation doesn’t have to be fancy—sometimes the basics, like strong communication and collaboration, are the most transformative tools.