Welcome to Episode 56 of the Wed.Co Podcast. Today, Toga sits down with Kiera from Creative Weddings Byron Bay for a chat about the evolution of the wedding industry, the importance of branding and social media for vendors, and the various services Kiera offers. This episode was filmed at The Valley Estate, on the Gold Coast

In this episode Kiera from Creative Weddings Byron Bay talks about her journey from being a chef to a wedding planner. The conversation also covers the wedding planning process, timing for booking vendors, current trends in weddings, and tips for newly engaged couples.

Kiera emphasises the importance of personalising the wedding experience and adapting traditions to fit the couple's unique vision. In this conversation, Kiera discusses the multifaceted role of wedding planners, emphasising the importance of guidance throughout the planning process. She highlights the significance of building strong relationships with vendors, enhancing the client journey, and implementing effective marketing strategies.

Kiera also shares insights on balancing work and personal life, as well as the value of coaching and mentorship within the wedding industry.

Takeaways

• Creative Weddings Byron Bay offers full planning and month-out planning packages.
• Social media branding is crucial for wedding vendors.
• Couples should prioritize booking key vendors early in the planning process.
• A year is a good timeframe for wedding planning.
• Weddings should be unique and tailored to the couple's vision.
• Espresso martini towers are a popular trend in weddings.
• Newly engaged couples should do thorough research before making deposits.
• Personalizing the wedding experience is essential for enjoyment. Wedding planners provide essential guidance beyond just booking vendors.
• Understanding the nuances of wedding planning is crucial for success.
• Photographers benefit greatly from collaborating with planners.
• Personalized outreach to vendors can lead to better relationships.
• The client journey should be mapped out from start to finish.
• Automation can help vendors manage their workload effectively.
• Social media presence is vital for wedding professionals.
• Adding value to couples through informative content is key.
• Balancing work and personal life is essential for sustainability.
• Coaching can help vendors improve their business strategies.

If you want to hear more from Kiera you can get more info at https://weddingsbyronbay.com.au/ and on Instagram at https://www.instagram.com/creativeweddingsbyronbay

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For all of your Wedding Photography / Videography needs head over to https://www.instagram.com/the_tognazzinis/ or our website at https://thetognazzinis.com.au/

Join us for our next episode on the Wed.Co Podcast, where we continue to explore the

mesmerising and ever-changing landscape of weddings.

Toga