Welcome to Episode 58 of the Wed.Co Podcast.

Today, Toga sits down with Steven from the Wedding Marketing Co for a chat about the transition from casual photography to a full-time wedding business, the significance of building a team, and the necessity of effective advertising in a changing social media landscape. This episode was filmed at The Valley Estate on the Gold Coast.

Summary

In this episode Toga and Steven discuss the evolution of wedding photography, the importance of marketing strategies, and the challenges of running a creative business. The conversation emphasises the importance of serving clients through clear communication and understanding what makes a business unique.

In this conversation, Steven discusses the importance of effective landing pages, the role of Meta's AI in targeted advertising, and the necessity of follow-up communication in the wedding industry. He emphasizes the need for businesses to prepare adequately before engaging in advertising and highlights the value of building a community among wedding professionals. The discussion provides actionable insights for improving client engagement and sales strategies in the wedding market.

Takeaways

• Building a community is essential for growth.
• Effective communication is key to managing client expectations.
• Hiring a team can alleviate stress and improve efficiency.
• Understanding business fundamentals is crucial for success.
• Marketing strategies must adapt to changing landscapes.
• Building trust with clients is vital for bookings.
• Creativity must be balanced with business acumen.
• Systemising processes can lead to better outcomes.
• Serving clients with information enhances their experience. You need to stand out in a crowded market.
• Setting expectations is crucial for client journeys.
• Landing pages should simplify the user experience.
• Focus on what you can do for the client, not just yourself.
• Qualifying leads is essential to avoid unhappy clients.
• Meta's AI can help target the right audience effectively.
• Follow-up communication is key to converting leads.
• Building trust through reviews is vital before advertising.
• Engaging with clients personally enhances their experience.
• Creating a community among wedding professionals fosters growth.

If you want to hear more from Steven from the Wedding Marketing Co you can get more info at https://weddingmarketingco.com/ and on Instagram at https://www.instagram.com/weddingmarketing.co/

Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.

Stay connected with us on Instagram at https://www.instagram.com/wed.copodcast and watch all your favorite wedding professionals on our YouTube channel https://www.youtube.com/@Wed.CoPodcast

Catch our episodes on major podcast platforms like Apple, Spotify, and Youtube, all under WedCo Podcast.

For all of your Wedding Photography / Videography needs head over to https://www.instagram.com/the_tognazzinis/ or our website at https://thetognazzinis.com.au/

Join us for our next episode on the Wed.Co Podcast, where we continue to explore the

mesmerising and ever-changing landscape of weddings.

Toga

Welcome to Episode 57 of the Wed.Co Podcast. Today, Toga sits down with Nathan Lapham for a chat about the importance of building connections with couples, and how he merges fashion with wedding photography to create stunning visuals. This episode was filmed at Figtree Restaurant in Byron Bay.

Today, Nathan Lapin, a wedding photographer who transitioned from nursing to capturing special moments in weddings, shares his journey into photography. He emphasizes the significance of authenticity, personal connection, and the learning experiences that come with each wedding.

Nathan also discusses his approach to engagement shoots and the growing demand for film photography in the wedding industry. In this conversation, Nathan shares his insights on wedding photography, emphasising the importance of building relationships with local vendors, the evolution of his business, and the significance of mentorship in the industry. He discusses the unique aspects of shooting weddings in Byron Bay, the challenges of connecting with grooms, and the dynamics of collaborating with videographers.

Nathan also offers valuable advice for engaged couples, highlighting the need to focus on authentic moments and the essence of their love story.

Takeaways

• Building connections in the wedding industry is crucial.
• Creating a comfortable space for couples is key to capturing authentic moments.
• Every wedding presents a new learning opportunity for photographers.
• Engagement shoots help establish trust and comfort with couples.
• Incorporating film into wedding packages is becoming popular.
• Maintaining a manageable workload is essential for creativity.
• Personal connections enhance the wedding photography experience.
• Fashion influences play a significant role in Nathan's photography style. Shooting on film brings a unique perspective to wedding photography.
• Instagram is a powerful tool for gaining referrals and bookings.
• Building relationships with local vendors can significantly boost business.
• Mentorship is essential for growth in the photography industry.
• Learning from experience is crucial for developing a personal style.
• The wedding photography business has evolved significantly over the years.
• Styled shoots can help photographers showcase their work effectively.
• First looks are becoming increasingly popular among couples.
• It's important to balance artistic vision with client desires.
• Celebrating love is the foundation of any wedding.

If you want to hear more from Nathan you can get more info at https://www.nathanlapham.com/ and on Instagram at https://www.instagram.com/nathan.lapham

Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.

Stay connected with us on Instagram at https://www.instagram.com/wed.copodcast and watch all your favorite wedding professionals on our YouTube channel https://www.youtube.com/@Wed.CoPodcast

Catch our episodes on major podcast platforms like Apple, Spotify, and Youtube, all under WedCo Podcast.

For all of your Wedding Photography / Videography needs head over to https://www.instagram.com/the_tognazzinis/ or our website at https://thetognazzinis.com.au/

Join us for our next episode on the Wed.Co Podcast, where we continue to explore the

mesmerising and ever-changing landscape of weddings.

Toga