Welcome to Episode 58 of the Wed.Co Podcast.

Today, Toga sits down with Steven from the Wedding Marketing Co for a chat about the transition from casual photography to a full-time wedding business, the significance of building a team, and the necessity of effective advertising in a changing social media landscape. This episode was filmed at The Valley Estate on the Gold Coast.

Summary

In this episode Toga and Steven discuss the evolution of wedding photography, the importance of marketing strategies, and the challenges of running a creative business. The conversation emphasises the importance of serving clients through clear communication and understanding what makes a business unique.

In this conversation, Steven discusses the importance of effective landing pages, the role of Meta's AI in targeted advertising, and the necessity of follow-up communication in the wedding industry. He emphasizes the need for businesses to prepare adequately before engaging in advertising and highlights the value of building a community among wedding professionals. The discussion provides actionable insights for improving client engagement and sales strategies in the wedding market.

Takeaways

• Building a community is essential for growth.
• Effective communication is key to managing client expectations.
• Hiring a team can alleviate stress and improve efficiency.
• Understanding business fundamentals is crucial for success.
• Marketing strategies must adapt to changing landscapes.
• Building trust with clients is vital for bookings.
• Creativity must be balanced with business acumen.
• Systemising processes can lead to better outcomes.
• Serving clients with information enhances their experience. You need to stand out in a crowded market.
• Setting expectations is crucial for client journeys.
• Landing pages should simplify the user experience.
• Focus on what you can do for the client, not just yourself.
• Qualifying leads is essential to avoid unhappy clients.
• Meta's AI can help target the right audience effectively.
• Follow-up communication is key to converting leads.
• Building trust through reviews is vital before advertising.
• Engaging with clients personally enhances their experience.
• Creating a community among wedding professionals fosters growth.

If you want to hear more from Steven from the Wedding Marketing Co you can get more info at https://weddingmarketingco.com/ and on Instagram at https://www.instagram.com/weddingmarketing.co/

Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.

Stay connected with us on Instagram at https://www.instagram.com/wed.copodcast and watch all your favorite wedding professionals on our YouTube channel https://www.youtube.com/@Wed.CoPodcast

Catch our episodes on major podcast platforms like Apple, Spotify, and Youtube, all under WedCo Podcast.

For all of your Wedding Photography / Videography needs head over to https://www.instagram.com/the_tognazzinis/ or our website at https://thetognazzinis.com.au/

Join us for our next episode on the Wed.Co Podcast, where we continue to explore the

mesmerising and ever-changing landscape of weddings.

Toga

Welcome to Episode 57 of the Wed.Co Podcast. Today, Toga sits down with Nathan Lapham for a chat about the importance of building connections with couples, and how he merges fashion with wedding photography to create stunning visuals. This episode was filmed at Figtree Restaurant in Byron Bay.

Today, Nathan Lapin, a wedding photographer who transitioned from nursing to capturing special moments in weddings, shares his journey into photography. He emphasizes the significance of authenticity, personal connection, and the learning experiences that come with each wedding.

Nathan also discusses his approach to engagement shoots and the growing demand for film photography in the wedding industry. In this conversation, Nathan shares his insights on wedding photography, emphasising the importance of building relationships with local vendors, the evolution of his business, and the significance of mentorship in the industry. He discusses the unique aspects of shooting weddings in Byron Bay, the challenges of connecting with grooms, and the dynamics of collaborating with videographers.

Nathan also offers valuable advice for engaged couples, highlighting the need to focus on authentic moments and the essence of their love story.

Takeaways

• Building connections in the wedding industry is crucial.
• Creating a comfortable space for couples is key to capturing authentic moments.
• Every wedding presents a new learning opportunity for photographers.
• Engagement shoots help establish trust and comfort with couples.
• Incorporating film into wedding packages is becoming popular.
• Maintaining a manageable workload is essential for creativity.
• Personal connections enhance the wedding photography experience.
• Fashion influences play a significant role in Nathan's photography style. Shooting on film brings a unique perspective to wedding photography.
• Instagram is a powerful tool for gaining referrals and bookings.
• Building relationships with local vendors can significantly boost business.
• Mentorship is essential for growth in the photography industry.
• Learning from experience is crucial for developing a personal style.
• The wedding photography business has evolved significantly over the years.
• Styled shoots can help photographers showcase their work effectively.
• First looks are becoming increasingly popular among couples.
• It's important to balance artistic vision with client desires.
• Celebrating love is the foundation of any wedding.

If you want to hear more from Nathan you can get more info at https://www.nathanlapham.com/ and on Instagram at https://www.instagram.com/nathan.lapham

Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.

Stay connected with us on Instagram at https://www.instagram.com/wed.copodcast and watch all your favorite wedding professionals on our YouTube channel https://www.youtube.com/@Wed.CoPodcast

Catch our episodes on major podcast platforms like Apple, Spotify, and Youtube, all under WedCo Podcast.

For all of your Wedding Photography / Videography needs head over to https://www.instagram.com/the_tognazzinis/ or our website at https://thetognazzinis.com.au/

Join us for our next episode on the Wed.Co Podcast, where we continue to explore the

mesmerising and ever-changing landscape of weddings.

Toga

Welcome to Episode 56 of the Wed.Co Podcast. Today, Toga sits down with Kiera from Creative Weddings Byron Bay for a chat about the evolution of the wedding industry, the importance of branding and social media for vendors, and the various services Kiera offers. This episode was filmed at The Valley Estate, on the Gold Coast

In this episode Kiera from Creative Weddings Byron Bay talks about her journey from being a chef to a wedding planner. The conversation also covers the wedding planning process, timing for booking vendors, current trends in weddings, and tips for newly engaged couples.

Kiera emphasises the importance of personalising the wedding experience and adapting traditions to fit the couple's unique vision. In this conversation, Kiera discusses the multifaceted role of wedding planners, emphasising the importance of guidance throughout the planning process. She highlights the significance of building strong relationships with vendors, enhancing the client journey, and implementing effective marketing strategies.

Kiera also shares insights on balancing work and personal life, as well as the value of coaching and mentorship within the wedding industry.

Takeaways

• Creative Weddings Byron Bay offers full planning and month-out planning packages.
• Social media branding is crucial for wedding vendors.
• Couples should prioritize booking key vendors early in the planning process.
• A year is a good timeframe for wedding planning.
• Weddings should be unique and tailored to the couple's vision.
• Espresso martini towers are a popular trend in weddings.
• Newly engaged couples should do thorough research before making deposits.
• Personalizing the wedding experience is essential for enjoyment. Wedding planners provide essential guidance beyond just booking vendors.
• Understanding the nuances of wedding planning is crucial for success.
• Photographers benefit greatly from collaborating with planners.
• Personalized outreach to vendors can lead to better relationships.
• The client journey should be mapped out from start to finish.
• Automation can help vendors manage their workload effectively.
• Social media presence is vital for wedding professionals.
• Adding value to couples through informative content is key.
• Balancing work and personal life is essential for sustainability.
• Coaching can help vendors improve their business strategies.

If you want to hear more from Kiera you can get more info at https://weddingsbyronbay.com.au/ and on Instagram at https://www.instagram.com/creativeweddingsbyronbay

Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.

Stay connected with us on Instagram at https://www.instagram.com/wed.copodcast and watch all your favorite wedding professionals on our YouTube channel https://www.youtube.com/@Wed.CoPodcast

Catch our episodes on major podcast platforms like Apple, Spotify, and Youtube, all under WedCo Podcast.

For all of your Wedding Photography / Videography needs head over to https://www.instagram.com/the_tognazzinis/ or our website at https://thetognazzinis.com.au/

Join us for our next episode on the Wed.Co Podcast, where we continue to explore the

mesmerising and ever-changing landscape of weddings.

Toga

Welcome to Episode 55 of the Wed.Co Podcast. Today, Toga sits down with Steven from the the critical importance of establishing effective business systems for creatives. This was filmed live from Love Buzz on the Gold Coast

In this conversation, Steven from the Wedding Marketing Co shares his journey through the wedding industry, highlighting the challenges faced in marketing and securing bookings. He discusses the importance of adapting to new marketing strategies, building trust with clients, and effectively communicating through various channels.

The conversation emphasizes the need for a clear unique selling proposition and the significance of follow-up communication in converting leads into clients.

In this conversation, Steve Toga discusses the critical importance of establishing effective business systems for creatives, particularly in the wedding industry. He emphasizes the need for clear communication with clients, the art of conducting client calls, and the significance of follow-up systems to maintain engagement.

Steven also highlights the necessity of qualifying leads and setting expectations during the sales process. Furthermore, he explores marketing strategies and the value of building a supportive community for wedding professionals to share knowledge and resources.

Takeaways

• The wedding industry is facing significant marketing challenges.
• Adapting to new marketing strategies is crucial for success.
• Building trust with clients is essential in the wedding business.
• Effective communication can significantly improve lead conversion.
• Landing pages should be clear and focused to avoid distractions.
• Identifying what makes your business unique is vital for attracting clients.
• Follow-up communication is often neglected but can lead to more bookings.
• Utilizing multiple contact methods increases the chances of engagement.
• Understanding your client avatar helps in targeting the right audience.
• Marketing is fundamentally about communicating value to potential clients. The best photographers often excel in business and communication.
• Having a clear system in place reduces confusion for clients.
• Follow-up communication is crucial for maintaining client relationships.
• Qualifying leads helps ensure a good fit between client and service provider.
• Effective communication is essential in the service industry.
• Locking in the next appointment during calls is vital for the sales process.
• Treating clients as people fosters better relationships.
• Providing information helps clients make informed decisions.
• Building a community can enhance knowledge sharing in the industry.
• Marketing strategies should be tailored to the specific needs of the wedding industry.

If you want to hear more from Steven and the Wedding Marketing Co you can get more info at https://weddingmarketingco.com/ and on Instagram at https://www.instagram.com/weddingmarketing.co/

Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.

Stay connected with us on Instagram at https://www.instagram.com/wed.copodcast and watch all your favorite wedding professionals on our YouTube channel https://www.youtube.com/@Wed.CoPodcast

Catch our episodes on major podcast platforms like Apple, Spotify, and Youtube, all under WedCo Podcast.

For all of your Wedding Photography / Videography needs head over to https://www.instagram.com/the_tognazzinis/ or our website at https://thetognazzinis.com.au/

Join us for our next episode on the Wed.Co Podcast, where we continue to explore the

mesmerising and ever-changing landscape of weddings.

Toga

Welcome to Episode 54 of the Wed.Co Podcast. Today, Toga sits down with Tiffany from the Valley Estate for a chat about the unique offerings and experiences available at this stunning wedding venue on the Gold Coast. This one was filmed at the gorgeous The Valley Estate on the Gold Coast.

Steve and Tiff discuss the vision behind the Valley Estate, the importance of creating a personalised experience for couples, and the various spaces available for ceremonies and receptions. Tiff shares insights into her role, the culinary delights offered, and tips for couples planning their weddings, emphasising the importance of trust and enjoyment throughout the planning process.

Takeaways

• The Valley Estate sets a new standard for weddings on the Gold Coast.
• Attention to detail is key in creating a unique wedding experience.
• Trust is essential for couples during the wedding planning process.
• Tiff's role involves guiding couples through their wedding journey.
• The venue offers multiple unique spaces for ceremonies and receptions.
• The Gentleman’s Retreat provides a stylish space for grooms.
• Guest experience is enhanced by the venue's accessibility and layout.
• Culinary offerings at The Valley Estate are high-quality and interactive.
• Couples should focus on enjoying the planning process and making it personal.

If you want to hear more from Tiff and The Valley Estate you can get more info at https://thevalleyestate.com.au/ and on Instagram at https://www.instagram.com/thevalleyestategc/

Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.

Stay connected with us on Instagram at https://www.instagram.com/wed.copodcast and watch all your favorite wedding professionals on our YouTube channel https://www.youtube.com/@Wed.CoPodcast

Catch our episodes on major podcast platforms like Apple, Spotify, and Youtube all under WedCo Podcast.

For all of your Wedding Photography / Videography needs head over to https://www.instagram.com/the_tognazzinis/ or our website at https://thetognazzinis.com.au/

Join us for our next episode on the Wed.Co Podcast, where we continue to explore the

mesmerising and ever-changing landscape of weddings.

Toga

Welcome to Episode 53 of the Wed.Co Podcast.

Today, Toga sits down with Andy from Am. Celebrant for a chat about how they set the tone, tips for delivering heartfelt ceremonies, and ways to keep things authentic and unscripted during your wedding day.

Andy dives into what makes a great celebrant, tips for delivering heartfelt ceremonies, and how to keep things natural without sounding too scripted.

Whether you’re a couple planning your wedding or an aspiring celebrant, these insights will help make any ceremony unforgettable. If you’re planning your big day or want to up your celebrant game, this episode is packed with insights to help you create meaningful moments that everyone will cherish, filmed at Figtree Restaurant in the beautiful Byron Bay.

To hear more from Andy go to http://www.amweddings.com.au or head to his instagram at http://www.instagram.com/am.celebrant

Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals. Stay connected with us on Instagram at https://www.instagram.com/wed.copodcast and watch all your favorite wedding professionals on our YouTube channel https://www.youtube.com/@Wed.CoPodcast

Catch our episodes on major podcast platforms like Apple, Spotify, and IheartRadio, all under WedCo Podcast.

Join us for our next episode on the Wed.Co Podcast, where we continue to explore the mesmerising and ever-changing landscape of weddings.

Toga

Chapters

00:00 Welcome to the Wedco Podcast

00:49 Journey into the Wedding Industry

06:03 Transitioning from Music to Weddings

10:55 The Evolution of the Wedding Industry

15:12 The Art of Being a Celebrant

19:55 Creating Emotional Connections in Ceremonies

23:51 The Journey to Becoming a Celebrant

30:11 Navigating the Wedding Industry

35:20 The Importance of Personal Connection

39:33 Building Trust in the Wedding Community

42:58 Advice for Engaged Couples

#fyp #weding #podcast #vendors #photography #photographer #videography #videographer #bride #groom #venue #celebrant #celebrate #excited #weddingday

Welcome to Episode 52 of the Wed.Co Podcast. Today, Toga sits down with a whole host of different wedding vendors at the Pash and Dash Elopement Elites event,for a chat about how the wedding industry is evolving and the exciting ways vendors are using social media to connect with clients, filmed at Wynmere Estate at Mt Tamborine.

This episode focuses on how social media has transformed the way wedding vendors connect with clients and market their services. It explores innovative strategies that caterers, photographers, florists, and venues use to stand out in the highly competitive wedding market.

The discussion also highlights the importance of understanding algorithms and creating authentic, engaging content that resonates with modern couples looking for inspiration and trusted vendors online.

Your support enables us to bring more enriching conversations and insights to both engaged couples and wedding professionals.

Stay connected with us on Instagram at https://www.instagram.com/wed.copodcast and watch all your favorite wedding professionals on our YouTube channel https://www.youtube.com/@Wed.CoPodcast Catch our episodes on major podcast platforms like Apple, Spotify, and IheartRadio, all under WedCo Podcast.

Join us for our next episode on the Wed.Co Podcast, where we continue to explore the mesmerising and ever-changing landscape of weddings.

Toga

01:10 "How has the rise of social media impacted wedding planning and vendor marketing" 15:31 "A piece of invaluable advice that you wish you have known at the beginning of your business journey"

27:06 "What Strategies or techniques have you most effective for attracting and retaining clients"

32:40 "What are some the biggest challenges facing the wedding industry today and how can professionals navigate them"

41:18 "What are the current trends shaping the wedding industry and how do you see them evolving the next few years"

52:30 "Do you believe the demand for smaller more intimate weddings has changed this industry"

#fyp #weding #podcast #vendors #florist #photography #photographer #videography #videographer #bride #groom #venue