Philippa Gamse, a digital analytics and strategy consultant, talks about the critical role of analytics in podcasting and business.

We discuss how understanding the metrics can help podcasters and entrepreneurs make informed decisions to improve their business.

Philippa shares practical examples of how analytics can expose audience behavior and content effectiveness, and emphasize the importance of adapting strategies based on the data.

We concluded with actionable tips for podcasters to enhance their content strategy using analytics.

Key Takeaways:

• Importance of Analytics for Business Decisions (02:28–03:53)
• Leveraging Old Content Effectively (07:30–09:10)
• Use Search Analytics for Content and Business Ideas (09:37–10:35)
• Crafting User-Friendly Content Titles (15:34–16:28)
• Key Tips for Podcasters (18:24–19:03)

Bio: Philippa has clocked over 25 years in digital marketing strategy and analytics, consulted with nearly 500 clients, and worked with websites that have cumulatively generated hundreds of millions of dollars.

Connect with Philippa: LinkedIn | Website

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👉Helpful Resources
ConvertKit email marketing: https://bit.ly/3TM19gr
Join my Substack: https://shorturl.at/3LXCx
Record, stream, & edit with Riverside: https://shorturl.at/AZ3Lr
Host multiple podcasts on Captivate: ​​https://fas.st/t/4vxsZ9za
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Get paid to interview guests: https://shorturl.at/htIY4
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

In this episode, I speak with Jerry Potter about strategies to start, grow, and monetize a podcast. Jerry alos introduces his unique "Modcast" system, designed to streamline podcast production and maximize listener engagement.

Key Takeaways:

00:00 - Podcasting Popularity: Over 200 million Americans listen to podcasts every week, showing the strong demand for audio content.

00:15 - Perfect Timing: There’s no better time to launch a podcast, whether you’re a nonprofit, solopreneur, or aspiring podcaster.

06:55 - Low Competition: Compared to YouTube, podcasting is significantly less competitive, providing a great opportunity for new podcasters.

05:05 - Multi-Purpose Tool: A single podcast can enhance your brand’s authority, generate leads, boost your social media presence, and more.

07:30 - Social Media Amplification: Short-form video clips from your podcast can reach new audiences on social platforms like Instagram and YouTube.

20:20 - Consistency Matters: To build a loyal listener base, stay consistent with your content schedule and messaging.

20:50 - Define Your Primary Goal: Decide on a single, clear objective for your podcast to keep your efforts focused and effective.

21:15 - Simplicity for Success: Keep your podcasting workflow simple and manageable to ensure long-term consistency.

10:10 - Structured Approach with Modcasting: The Modcasting method offers a structured, module-based format that keeps listeners engaged and drives action.

22:00 - Monetize Early: Don’t wait to monetize; there are ways to start earning from your podcast from the very first episode.

Bio: In 2022, Jerry Potter saw his income drop 70% in 4 months and knew he had to change how he marketed his business. He ended up taking his 20 years as a radio personality and programmer, and 10 years as a social media strategist and created a new approach to Podcasting, specifically for entrepreneurs. It's helped him grow to 150,000+ subscribers on YouTube, and helped his clients grow their audiences and raise their rates too.

Connect with Jerry: YouTube | Linkedin

Need help with your podcasting goals? Book a free consultation with me here
For more tips and tools watch us on :YouTubehttps://www.youtube.com/@toolsofthepodcasttrade

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👉Helpful Resources
ConvertKit email marketing: https://bit.ly/3TM19gr
Join my Substack: https://shorturl.at/3LXCx
Record, stream, & edit with Riverside: https://shorturl.at/AZ3Lr
Host multiple podcasts on Captivate: ​​https://fas.st/t/4vxsZ9za
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Get paid to interview guests: https://shorturl.at/htIY4
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

In this conversation, I talk with scalar energy researcher Tom Palladino, who discusses the concept of scalar energy, its potential applications in free energy and health, and the importance of pursuing one's passions.

Tom explains how scalar energy can be harnessed for healing and the significance of using photographs to connect with energy fields. He emphasizes the need for morality in using this technology and offers insights for aspiring creators on staying dedicated to their dreams.

Unfortunately, Tom passed away several weeks ago and the world will miss this bright light.

If you find our content useful please consider following and sharing this podcast. Thanks.

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👉Helpful Resources
ConvertKit email marketing: https://bit.ly/3TM19gr
Join my Substack: https://shorturl.at/3LXCx
Record, stream, & edit with Riverside: https://shorturl.at/AZ3Lr
Host multiple podcasts on Captivate: ​​https://fas.st/t/4vxsZ9za
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Get paid to interview guests: https://shorturl.at/htIY4
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

Darren Saul shares his journey from using podcasting as a marketing tool to becoming a multi-show host and coach. He emphasizes the power of podcasting for brand growth, content creation, and niche targeting, encouraging aspiring podcasters to start simple and prioritize consistency over perfection.

Key Takeaways

Podcasting success lies in finding and serving your specific niche (03:25 )

The power of podcasting isn’t just in listeners—it’s in the content you can repurpose across various platforms, increasing visibility and engagement. (06:24 )

You don't need expensive tools or software ( 07:27)

Focus on progress over perfection: start where you are (9:12)

Connect with Darren: Website | LinkedIn

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X: https://tinyurl.com/ja7wb9fm
=====================================
👉Helpful Resources
ConvertKit email marketing: https://bit.ly/3TM19gr
Join my Substack: https://shorturl.at/3LXCx
Record, stream, & edit with Riverside: https://shorturl.at/AZ3Lr
Host multiple podcasts on Captivate: ​​https://fas.st/t/4vxsZ9za
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Get paid to interview guests: https://shorturl.at/htIY4
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

In this episode, Naveen Krishnan, an AI architect at Microsoft, shares his insights on how to revolutionize your podcast and business with AI.

He explains practical ways AI can assist with content creation while debunking myths about AI tools.

Key Takeaways:
00:00
00:02 Introduction
02:34 AI's impact on podcasting
06:58 Common myths about AI debunked
09:52 The human element remains irreplaceable for creating meaningful connections in podcasts.
14:57 Naveen personal story

Connect with Naveen: LinkedIn | Medium (to learn more about AI)

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X: https://tinyurl.com/ja7wb9fm
=====================================
👉Helpful Resources
ConvertKit email marketing: https://bit.ly/3TM19gr
Join my Substack: https://shorturl.at/3LXCx
Record, stream, & edit with Riverside: https://shorturl.at/AZ3Lr
Host multiple podcasts on Captivate: ​​https://fas.st/t/4vxsZ9za
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Get paid to interview guests: https://shorturl.at/htIY4
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

Key Takeaways

04:20 Content repurposing for podcasters: Repurposing podcast content into various formats to increase visibility, get more downloads, and build an audience.

07:22 Three-step content creation system: Aaron's three-step system for content management: 1) Researching target audience needs, 2) Recording content, and 3) Repurposing the content for multiple platforms.

06:32 Simplifying content production: How podcasters can manage the overwhelming task of producing content by breaking it into manageable steps and leveraging tools like AI for repurposing.

12:46 Consistency and long-term mindset in podcasting: The importance of consistency and having a long-term mindset when starting a podcast, as most podcasters drop out after just three episodes.

08:25 Niche focus for content creation: Focusing on a specific niche to build a stronger, more engaged community rather than spreading content across too many topics or platforms.

Bio: Aaron Witnish started marketing online in 2008 and today is the Co-Founder of Content Only an agency that specialises in The 30 Days In 90 Minutes Content Creation System. Aaron Hosts the Content Marketing Podcast which has over 60+ episodes.

Connect with Aaron: Website | LinkedIn

Tools mentioned:
VidIQ
Opus Clip and Munch
Google Search
Upwork

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X: https://tinyurl.com/ja7wb9fm
=====================================
👉Helpful Resources
ConvertKit email marketing: https://bit.ly/3TM19gr
Join my Substack: https://shorturl.at/3LXCx
Record, stream, & edit with Riverside: https://shorturl.at/AZ3Lr
Host multiple podcasts on Captivate: ​​https://fas.st/t/4vxsZ9za
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Get paid to interview guests: https://shorturl.at/htIY4
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

Paul Gowder shares how he used email marketing to build a list of over 100k. He's used this strategy to build a large community without depending on social media platforms to grow his brand.

Takeaways

• Building a Family-Centered, Location-Independent Business (00:00:13)

Paul discusses how he built powwows.com while prioritizing family life and being location-independent. He and his family traveled extensively, including 42 trips to Disney, while balancing his growing business.

• Starting a Business as a Hobby (04:09:61)

Powwows.com started as a hobby in 1996 when Paul was learning HTML and building webpages. It wasn't until years later, when expenses increased, that he began to explore monetization.

• The Shift from Forums to Social Media (06:33:14)

Listen as Paul explains how he shifted focus while building his brand and broadening his influence using powwows.com

• Challenges and Fears of Scaling a Business (09:13:21)

Paul shares his fears about scaling powwows.com, especially when dealing with increasing expenses, changing technology, and fluctuating SEO and social media rules. He highlights how quickly things can change, using Facebook's sudden exit from podcasting as an example.

• Importance of Email Marketing for Community Building (13:52:10)

Paul emphasizes that email marketing is the heart of his business. Despite the rise of social media platforms, email remains the most reliable way to connect with and maintain a community, as it allows for more direct communication.

Connect with Paul: Website | LinkedIn

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X: https://tinyurl.com/ja7wb9fm
=====================================
👉Helpful Resources
ConvertKit email marketing: https://bit.ly/3TM19gr
Join my Substack: https://shorturl.at/3LXCx
Record, stream, & edit with Riverside: https://shorturl.at/AZ3Lr
Host multiple podcasts on Captivate: ​​https://fas.st/t/4vxsZ9za
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Get paid to interview guests: https://shorturl.at/htIY4
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

Takeaways

• Becoming an icon involves increasing influence, impact, and income.
• Many podcasters quit due to a lack of strategy and return on investment.
• A clear strategy is essential before starting a podcast.
• AI can enhance efficiency but should not replace the human touch.
• Monetization should focus on relationships, not just advertising.
• Building high-trust relationships is key to successful podcasting.
• Podcasting is ideal for fostering meaningful conversations.
• Entrepreneurs often chase tactics instead of developing long-term strategies.
• Self-awareness is crucial for identifying what isn't working in podcasting.

Connect with Sheryl: LinkedIn | Website

Bio: Sheryl Plouffe is a former national TV broadcaster with 25 years of experience who transitioned into entrepreneurship, specializing in video marketing and digital strategies. As the CEO of Icon Maker, she helps entrepreneurs build seven-figure businesses by leveraging podcasting to create high-trust relationships and strategic offers. Sheryl is passionate about empowering business owners to increase their influence, impact, and income through a thoughtful, strategy-first approach.

Send us a text

Support the show

Connect with us:
Website: https://bit.ly/4h9Of5K
Join Our Patreon: https://tinyurl.com/muzmh69k
Book a Free Consultation: https://bit.ly/47Xrdex
Instagram: https://tinyurl.com/yc2vxcb6
X: https://tinyurl.com/ja7wb9fm
=====================================
👉Helpful Resources
ConvertKit email marketing: https://bit.ly/3TM19gr
Join my Substack: https://shorturl.at/3LXCx
Record, stream, & edit with Riverside: https://shorturl.at/AZ3Lr
Host multiple podcasts on Captivate: ​​https://fas.st/t/4vxsZ9za
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Get paid to interview guests: https://shorturl.at/htIY4
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.