Join us for an inspiring conversation with Catt Fields White, founder of Farmers Market Pros and co-host of the Tent Talk podcast, as we celebrate the 25th anniversary of National Farmers Market Week. Discover Catt’s journey from establishing the thriving Little Italy Mercato in San Diego to her ongoing efforts to support new markets. We explore the transformative impact of farmers markets on communities and local economies, delving into challenges farmers face, the importance of authenticity and transparency, and the evolving landscape of farmers markets. Catt offers valuable advice for vendors and market managers on navigating regulations, pricing, marketing, and community engagement.

Catt also shares her work promoting financial sustainability, community engagement, and entrepreneurship through Farmers Market Pros. From online courses to national conferences, her efforts support small farmers and market managers across the US and Canada. As an advocate for local food systems and a member of several farmers market coalitions, Catt's dedication to preserving healthy food options for future generations is truly inspiring. Tune in to gain a wealth of knowledge and insights into the vibrant world of farmers markets. Whether you're a market enthusiast or an aspiring vendor, this episode is a must-listen!

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