The one about why music is getting worse, how to close sales and “Presumed Innocent” - TG120

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:04:45 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:18:52 Content Spotlights

ROGER: The Real Reason Why Music Is Getting Worse by Rick Beato: https://youtu.be/1bZ0OSEViyo?si=h30HXCOLLdI0qVIY

PASCAL: Closing a Sale: Best Practices for Finalizing Deals by Shopify Team for Shopify Official Blog https://www.shopify.com/blog/closing-a-sale

00:39:21 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:47:36 Marketing Tech and Apps

ROGER: It’s all about AI for professional speakers:

Sound more confident and become powerful public speakers: https://orai.com/ (and check other non-AI alternatives such as and Public Speaking Pal)

Or maybe just go along to a meeting of https://www.toastmasters.org/

PASCAL: It’s all about superior content curation using AI

Chat PDF https://www.chatpdf.com/ the AI-powered assistant that can read PDFs and answer your questions in any language.

Pop AI https://www.popai.pro/ a powerful AI tool that allows you to chat with separate documents and convert everything into a presentation

Bonus – Still not sure? Try uploading a pdf document to perplexity.ai to practice chatting about reports, news releases, etc.

00:56:29 Film Marketing

Presumed Innocent (1990)

Director; Alan J. Pakula

Writers: Scott Turow, Frank Pierson, Alan J. Pakula

Stars: Harrison Ford, Raul Julia, Greta Scacchi, Brian Dennehy,

As a lawyer investigates the murder of a colleague, he finds himself more connected to the crime than anyone else.

Taglines:

• Sometimes it's dangerous to presume.
• Attraction. Desire. Deception. Murder. No one is ever completely innocent.
• Some people would kill for love.

A new TV series version starring Jake Gyllenhaal has just been released in 2024 on Apple TV. We look at the marketing of the original film and the reactions to the TV remake in comparison.

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of...

The one about MVEs replacing MVPs, AI Test Kitchen and “Flight of the Phoenix” - TG119

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:03:20 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:15:27 Content Spotlights

ROGER: Stop Doing These 3 Things on social media, says Gary Vaynerchuk by Jason Feifer in Entrepreneur: https://www.entrepreneur.com/science-technology/stop-doing-these-3-things-on-social-media-says-gary/474702

PASCAL: MVP is Over. You Need to Think About MVE. by Pete Sena for Medium.com

https://ehandbook.com/mvp-is-over-you-need-to-think-about-mve-5a87bc7ca2ef

00:32:40 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:40:22 Marketing Tech and Apps

ROGER: It’s all about in-depth research:

R Discovery: https://apps.apple.com/in/app/r-discovery-academic-research/id1508182175

Consensus App: https://consensus.app/

PASCAL: It’s all about honing your AI briefing skills

AI Test Kitchen by Google https://aitestkitchen.withgoogle.com/ try out the MusicFX and ImageFX online tools to learn how to describe and brief your future AI assistants.

Word Hero https://wordhero.co/ an AI-powered writing tool to create high-quality content with ease thanks to templates, forms and ideas for your next content series.

00:50:53 Film Marketing

Flight of the Phoenix (2004)

Directed by: John Moore (Behind Enemy Lines 2001)

Written by: Lukas Heller (1965 Screenplay), Scott Frank, Edward Burns

Cast: Dennis Quaid, Giovanni Ribisi, Tyrese Gibson, Miranda Otto, Tony Curran, and Hugh Laurie.

Music by: Marco Beltrami

Based on the 1964 novel The Flight of the Phoenix, by Elleston Trevor, about a group of people who survive an aircraft crash in a desert and must build a new aircraft out of the old one to escape.

Tagline: If They Stand Together, They Stand a...

The one about Expert Public Speaking Tips, Google Conference Highlights and “The Descent” - TG118

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:03:23 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:20:55 Content Spotlights

ROGER: 10 Best Public Speaking Hacks That Experts Use by Abby Reinhard on BestLifeOnline: https://bestlifeonline.com/public-speaking-hacks/

PASCAL: Google I/O 2024 Conference – Highlights and Key Takeaways https://io.google/2024/explore/ https://www.youtube.com/watch?v=XEzRZ35urlk

00:41:51 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:47:34 Marketing Tech and Apps

ROGER: It’s all about video production and AI

Insta360 X4: https://petapixel.com/2024/04/16/insta360s-new-flagship-x4-camera-delivers-8k-360-degree-video/

Adobe Premiere Pro AI Features Coming Soon: https://www.digitalcameraworld.com/news/adobes-generative-ai-in-premiere-pro-looks-like-a-total-game-changer-for-video-editing

PASCAL: It’s all about trying out new AI assistants for content repurposing Snipcast.io https://snipcast.io/ your AI assistant to summarise the content of your favourite podcast episodes NoteGPT.io https://notegpt.io/ your AI assistant for YouTube videos and articles summaries

00:58:15 Film Marketing

The DESCENT (2005)

Directed by: Neil Marshall

Written by: Neil Marshall

Cast: Shauna Macdonald, Natalie Mendoza, Alex Reid, Saskia Mulder, MyAnna Buring and lots of monsters.

A caving expedition goes horribly wrong, as the explorers become trapped and ultimately pursued by a strange breed of predators.

We look at the marketing of this acclaimed British horror movie. Did you know: the posters for the film appeared on the sides of buses during the 2005 London terrorist bombings necessitating a complete rethink of the campaign.

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you...

The one about B2B vs B2C marketing, Odeon’s Search Strategy and “The Day After Tomorrow” - TG117

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:03:05 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:11:56 Content Spotlights

ROGER: Is this applicable to B2B marketing? Please stop asking by Mark Ritson in Marketing Week: https://www.marketingweek.com/ritson-applicable-b2b-marketing/

PASCAL: Premier performance: How ODEON revamped its Search strategy for a new era of marketing by Pippa Ward Senior Marketing Manager, U.K. and Ireland at Odeon Cinemas Group for Think With Google: https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/search/ai-powered-search-strategy-odeon/

00:26:54 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:34:13 Marketing Tech and Apps

ROGER: It’s all about summer travelling...

Best flights and hotels – Skyscanner: https://www.skyscanner.net/mobile.html

Best Newcomer – Couch Surfer: https://about.couchsurfing.com/about/mobile/

PASCAL: It’s all about updates from our favourite platforms:

Zoom Workplace: Zoom has updated and upgraded the user interface for paid accounts, excited about the Wallpaper customisation https://zoom.us/download

Captivate.fm: our podcast hosting platform has launched a YouTube video embed on Captivate Sites and Captivate Podcast Player https://help.captivate.fm/en/articles/3045914-captivate-feature-releases-changelog

00:43:37 Film Marketing

THE DAY AFTER TOMORROW (2004)

Director: Roland Emmerich

Writers: Roland Emmerich, Jeffrey Nachmanoff

Starring: Dennis Quaid, Jake Gyllenhaal, Sela Ward, Emmy Rossum, and Ian Holm

Music by: Harald...

The one about ageism in marketing, Adobe pluses and minuses and “An Officer and a Gentleman” - TG116

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:03:28 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:18:21 Content Spotlights

ROGER: How to Structure a Speech or Presentation by Nick Morgan, Public Words: https://publicwords.com/2024/03/29/how-to-structure-a-speech-or-presentation/

PASCAL: I was an old agency dog, but I learned new tricks by Jon Ashwell, Creative Director at George P. Johnson for The Drum: https://www.thedrum.com/opinion/2024/04/02/i-was-old-agency-dog-i-learned-new-tricks

00:33:16 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:41:11 Marketing Tech and Apps

ROGER: It’s all about quitting Adobe Creative Cloud:

Replace PhotoShop - Photopea: https://www.photopea.com/

Replace Audition - Audacity: https://www.audacityteam.org/

Premiere Pro and After Effects - Davinci Resolve: https://www.blackmagicdesign.com/products/davinciresolve

PASCAL: It’s all about new and free products from Adobe:

Adobe free social media scheduler https://new.express.adobe.com/schedule

Adobe free podcast recording and editing solution https://podcast.adobe.com/studio

00:53:50 Film Marketing

AN OFFICER AND A GENTLEMAN (1982)

Director: Taylor Hackford

Writer(s): Douglas Day Stewart

Starring: Richard Gere, Debra Winger, David Keith, Lisa Blount , Louis Gossett Jr

Tagline: It will lift you up where you belong. His struggle...Her love...The fight for their future. Life gave him nothing, except the courage to win...and a woman to love.

We look back at the marketing of one of the most successful movies of the early 80s, despite fierce competition from many fictional films released that year. Were audiences ready for a truly uplifting non-fiction story? And what about that ending?

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.

Pascal is a digital marketing veteran, he is a speaker, trainer and...

The one about naked audiences, YouTube changes and the film ‘Hidden Figures’ - TG115

Here are your hosts, Roger and Pascal.

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

ROGER: Confidence-building Peachaus spot puts audience in their undies by Amy Houston in The Drum: https://www.thedrum.com/news/2024/03/06/ad-the-day-confidence-building-peachaus-spot-puts-audience-their-undies

PASCAL: YouTube CEO Announces The Biggest YouTube Changes by Judah Lee for TubeBuddy: https://www.youtube.com/watch?v=pyGCilKAW6U

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

ROGER: It’s all about apps I’d forgotten about: Click To Tweet: https://clicktotweet.com/ Find out what people think of your brand: https://brand24.com/

PASCAL: It’s all about new(ish) video editing apps: LightCut: https://www.dji.com/uk/downloads/djiapp/lightcut the perfect video editing app for very busy content creators and marketers Invideo: https://invideo.io/ to start experimenting and improving your skills with AI-powered video editing platforms

HIDDEN FIGURES (2016)

Director: Theodore Melfi

Writers: Theodore Melfi and Allison Schroeder

Starring: Taraji P. Henson, Octavia Spencer, Janelle Monáe, Kevin Costner, Kirsten Dunst, Jim Parsons, Mahershala Ali, Aldis Hodge, and Glen Powell.

Music by: Hans Zimmer + tracks by Pharel Williams

Tagline: Meet The Women You Don’t Know, Behind the Story You Do.

We talk about the marketing of Hidden Figures and why so few people outside the USA have heard of the film, including Roger himself!

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.

Every week we'll bring you the following segments.

· In the News.

· Content Spotlight

· This Week in History

· Marketing Tech and Apps

· Film Marketing

Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA

Pascal Fintoni: https://pascalfintoni.com/

Roger Edwards:

The one about landing speaking engagements, AI Workshops and the film ‘Southern Comfort’ - TG114

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:03:38 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:15:58 Content Spotlights

ROGER: 5 Steps to Landing Public Speaking Engagements by Ashely Stahl in Forbes: https://www.forbes.com/sites/ashleystahl/2024/02/06/5-steps-to-landing-public-speaking-engagements/?sh=392cc25a5a02

PASCAL: My First ‘AI and Digital Marketing’ Masterclass by Pascal Fintoni

A recap and reflections on designing and delivering a practical masterclass on how marketers can use AI strategically.

00:38:35 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:48:02 Marketing Tech and Apps

ROGER: It’s all about giving a speech.

Don’t go too fast or too slow: https://apps.apple.com/us/app/metronome-tap-tempo-rhythm/id559798172

Stick to time: https://apps.apple.com/us/app/toastmaster-timer/id837916943

PASCAL: It’s all about creating content with more depth and authority.

Research the current findings and observations from research papers: https://consensus.app/search/

Google Trends Supercharged! Get in early on trends that show strong signs of long-term growth: https://meetglimpse.com

00:56:02 Film Marketing

Southern Comfort (1981)

Director: Walter Hill

Writers: Michael Kane, Walter Hill, David Giler

Stars: Keith Carradine, Powers Boothe, Fred Ward and supporting cast

Music by: Ry Cooder

Tagline: It’s the land of hospitality... unless you don’t belong there.

Is it a war film? Is it an allegory of Vietnam? Is it a horror movie? We look at the marketing for Southern Comfort and ask whether it could have been more successful in a year dominated by many blockbusters.

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.

Every week we'll bring you the following segments.

• In the News.
• Content...

The one about Apple Vision Pro, Perfect Podcast Scripts and the film ‘Thelma & Louise’ - TG113

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:02:37 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:12:10 Content Spotlights

ROGER: Apple Vision Pro Review: Tomorrow's Ideas... Today's Tech – YouTube video by Marques Brownlee https://youtu.be/86Gy035z_KA?si=g6i-HzqWlHKLppF0

PASCAL: How to Write the Perfect Podcast Script (plus Examples & Templates) by Ben Dodd for Captivate.fm: https://www.captivate.fm/learn-podcasting/record/write-perfect-podcast-script-plus-examples-templates

00:29:47 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:37:30 Marketing Tech and Apps

ROGER: It’s all about Dictation Software and I’m not allowed to choose Apple

Windows Speech Recognition: https://zapier.com/blog/best-text-dictation-software/#windowsspeech

Dragon by Nuance: https://www.nuance.com/dragon.html

PASCAL: It’s all about recent updated from Google/Alphabet

YouTube: livestreaming using your phone in portrait mode will be featured in YouTube Shorts tabs: https://www.youtube.com/watch?v=vEldXEcAbE0

Bard: the AI-powered virtual assistant is now ‘Gemini’ with better and new features

https://blog.google/products/gemini/bard-gemini-advanced-app/

00:45:46 Film Marketing

THELMA & LOUISE (1991)

Director: Ridley Scott

Writer: Callie Khouri

Stars: Susan Sarandon (Louise), Geena Davis (Thelma), Harvey Keitel, Brad Pitt, supporting cast includes Michael Madsen, Christopher McDonald, and Stephen Tobolowsky :-)

Music by: Hans Zimmer

Tagline: Somebody said get a life... so they did!

We look at the movie that redefined “The Road Trip”. A difficult movie to promote but the producers created a unique real life road trio featuring the movie car driving across the USA.

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG...