Today, Jon and Kory break down one of the most misunderstood relationships in marketing: working with agencies.

From treating agencies as a true force multiplier to fixing broken relationships, they share practical advice on how to get the best out of your partners, and what to do when things inevitably go wrong. This is a candid look at trust, expectations, and why the best results come when agencies feel like part of your team, not just a supplier.

Whether you’re managing an agency or working inside one, this episode will change how you think about the relationship.

Get Uncensored Renegades every week:

Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960
Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c

Timestamps

00:00 - Start
01:20 - Why agencies can be a force multiplier
02:11 - How to fix a broken agency relationship
04:12 - How to set your agency up for success
08:36 - Bringing your agency into your company
13:42 - What to do when things go wrong with your agency
18:30 - Be tough in victory and gentle in defeat
20:17 - What is the cost of changing your agency?

Danny Alexander, co-founder of Who Gives A Crap, joins us to share how a toilet paper brand became a global challenger business while giving away 50% of its profits to charity.

From launching with a viral crowdfunding campaign to capitalising on the global toilet paper shortage, Danny breaks down how the brand combined purpose, creativity, and strong fundamentals to stand out in a commoditised category.

We also discuss the realities of scaling a mission-led business, the differences between DTC and retail marketing, lessons from failed launches, and how to build a team and culture that lasts. A brilliant look at what it really takes to build a brand people care about.

Timestamps

00:00 – Start
00:29 – The founding story of Who Gives A Crap
02:55 – The benefits of having three co-founders
05:00 – Naming the company
07:07 – Innovating in packaging design
10:08 – The story behind the emergency roll
10:58 – Why they give away 50% of profits
12:53 – Convincing investors to support the mission
14:38 – The viral crowdfunding campaign
17:33 – Capitalising on the toilet paper shortage
22:45 – DTC vs retail marketing
24:36 – Most effective marketing campaigns
27:46 – Biggest challenges and failures
30:53 – A failed brand launch
37:08 – Hiring great talent
38:32 – The five values of Who Gives A Crap
41:14 – Advice for aspiring founders

Today, Jon and Kory explore a simple but often overlooked skill: how to actually find inspiration.

From brands like Tony’s Chocolonely to supermarkets, subways, and even nature, they break down why the best ideas rarely come from inside your own company. Instead, inspiration comes from changing your environment, staying curious, and being open to unexpected moments.

If you’re feeling stuck, this episode is a reminder that great ideas are everywhere, if you’re willing to look for them.

Get Uncensored Renegades every week:

Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960
Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c

Timestamps

00:00 - Start
00:32 - Why Jon is inspired by Tony’s Chocolonely
06:45 - Why you need to look outside your company for inspiration
08:35 - Finding inspiration in nature
10:54 - The importance of changing your context
12:56 - Getting inspiration in a supermarket
14:33 - Getting inspiration on the metro
16:57 - Why you need to be open to be inspired