Rory Sutherland returns to the Uncensored CMO podcast, tackling the economic crisis with his signature wit and wisdom. As ever, he offers a refreshingly unconventional perspective on the world’s biggest problems — and marketing’s role in solving them.

In this episode, Rory explores why marketing is more like a casino than a science, how to capitalise on your competitors’ blind spots, and what his unexpected TikTok fame has taught him. Expect laughs, left-field insights, and the kind of brilliantly bizarre anecdotes only Rory can deliver.

Timestamps

00:00 - Intro
01:03 - Are we looking in the wrong place for growth?
05:33 - Should we slow down our adoption of AI?
09:08 - What marketers and the police have in common
14:40 - Marketing is a casino
17:42 - The most transformative behavioural science insights
19:47 - Take what your competition are doing badly and double down on it
26:20 - Fame is a luck multiplier
32:43 - Why AO add bears to every order
37:19 - How Rory would boost growth in the economy?
47:13 - What has Rory been profoundly wrong about and why

Scott Galloway (Prof G) has returned to the Uncensored CMO podcast for a second time, in a special live episode. Galloway is Professor of Marketing at NYU Stern School of Business and host of the Prof G and Pivot podcasts. He joins Jon in a special live episode in London and lives up to his billing as the most uncensored guest of all time. Scott takes big swings at the advertising industry throughout the episode - despite the audience of CMOs - claiming that the days of the CMO are numbered. He continues with his damning commentary on why the era of brand is dead, why rage is the new sex, why young men are in trouble and what marketers need to do in the age of AI.

Timestamps

00:00 - Intro
02:15 - How does Scott deal with the online negativity?
09:00 - Why the CEO saviours of social media won’t be turning up
16:13 - Scott’s thoughts on the Adolescence Netflix show
23:51 - Why marketers need to do the hard things
27:56 - How does Prof G assess a business opportunity
33:36 - What corporate employees can learn from entrepreneurship
40:22 - Why the CMOs days are numbered
47:33 - How should marketers approach AI
56:06 - What things has Prof G been profoundly wrong about

Thank you to System1 for making the live event possible.

Credits

Host: Jon Evans
Executive Producer: James McKinven
Director: Kerry Collinge
Event management: Lara Zwirn, Gen Norris
Social media: Sam Price
Event graphics: Colin Jenkinson
Production: Kinura

Live from Adobe Summit in Las Vegas, in this bonus triple header, Jon speaks with Colin Fleming (ServiceNow), Stacy Martinet (Adobe) and Billy Seabrook (IBM) about the hot topic in marketing today, AI, and what a new wave of agentic AI technology means for marketers.

Timestamps

00:00 - Intro
00:51 - Part 1: Colin Fleming
01:51 - The things people don’t understand about B2B marketing
03:32 - How AI is having an impact on marketing
05:29 - ServiceNow’s relationship with Adobe
06:21 - Advice to marketers to stay on cutting edge of AI
08:47 - Part 2: Billy Seabrook IBM
09:17 - Where are we on this AI journey
11:31 - Principles of an effective campaign using AI
13:02 - How effective has AI been for IBM
18:16 - What’s next when AI at scale becomes the norm?
21:08 - AI: a threat or an opportunity?
22:06 - Part 3: Stacy Martinet
22:33 - Stacy’s role at Adobe
23:18 - What makes great marketing for marketers?
24:12 - Communicating all the changes in marketing (specifically with AI)
25:15 - What is Agentic AI and what are it’s use cases?
28:27 - How technology is used to enhance creativity
30:31 - Tips on how to utilize agentic AI
31:43 - How to future proof our marketing
32:48 - What goes into creating an event like Adobe Summit

00:00 - Intro
00:51 - Part 1: Colin Fleming
01:51 - The things people don’t understand about B2B marketing
03:32 - How AI is having an impact on marketing
05:29 - ServiceNow’s relationship with Adobe
06:21 - Advice to marketers to stay on cutting edge of AI
08:47 - Part 2: Billy Seabrook IBM
09:17 - Where are we on this AI journey
11:31 - Principles of an effective campaign using AI
13:02 - How effective has AI been for IBM
18:16 - What’s next when AI at scale becomes the norm?
21:08 - AI: a threat or an opportunity?
22:06 - Part 3: Stacy Martinet
22:33 - Stacy’s role at Adobe
23:18 - What makes great marketing for marketers?
24:12 - Communicating all the changes in marketing (specifically with AI)
25:15 - What is Agentic AI and what are it’s use cases?
28:27 - How technology is used to enhance creativity
30:31 - Tips on how to utilize agentic AI
31:43 - How to future proof our marketing
32:48 - What goes into creating an event like Adobe Summit