In this episode of Unlimited HERizons, host Megan Bozzuto welcomes marketing expert Keitha Maciel, founder of Marketing Edge Academy, for a high-value conversation that will help any entrepreneur or business owner elevate their marketing results.

With over 20 years of experience in corporate marketing and a background in biopsychology, behavioral science, and AI strategy, Keitha breaks down complex marketing concepts into approachable, actionable steps. From understanding how your audience thinks to using AI tools effectively (without getting overwhelmed), Keitha shares how to gain a competitive edge—without burning yourself out or chasing every trend.

💡 Key Takeaways:

• What “behavioral science” really means (and how it gives you the marketing edge)

• How to analyze your email marketing data for smarter tweaks—not total rewrites

• Why your subject lines, click-through rates, and bounce rates matter (and how to improve them)

• Practical ways to use AI like ChatGPT for content, customer insight, and campaign strategy

• How to build an ideal client profile with AI (including prompt structure tips!)

• Why reciprocity and a strong lead magnet strategy can boost your conversions

If you've ever felt overwhelmed by marketing or stuck trying to stand out online, this episode is your blueprint to get back in the driver’s seat with data-backed decisions and smart, strategic content.

📌 Connect with Keitha Maciel:

• 💼 Website: Marketing Edge Academy

• 💬 LinkedIn: Keitha Maciel

• 📥 Subscribe to her LinkedIn Newsletter

🌐 Learn more about IAW and join our global network at www.iawomen.com

In this global edition of Unlimited HERizons, host Megan Bozzuto sits down with Nichola Quail, founder and CEO of Insights Exchange, for a fascinating conversation about entrepreneurship, market research, and navigating the evolving landscape of work and technology—all the way from Sydney, Australia.

With over 25 years in market research, Nichola shares how she transformed her solo consultancy into a thriving woman-led company that empowers top research professionals—many of them working mothers—to thrive on their own terms. From launching a business during the height of lockdown to co-founding the Asia-Pacific chapter of the AI Marketers Guild, Nicola’s journey is a story of resilience, innovation, and redefining what success looks like.

💡 Key Highlights:

• Why qualitative market research is more essential than ever in the age of AI

• The future of work for women in professional services

• How AI is enhancing—not replacing—human-led insights

• Nicola’s experience launching a company during COVID lockdowns

• Finding balance as a founder, mother, and leader

• The power of community and peer networks for solo entrepreneurs

• Challenging the myth of imposter syndrome through learning and action

This episode is a must-listen for any woman building a business, balancing life and leadership, or curious about the role of technology and research in today’s business decisions.

📌 Connect with Nichola Quail:

• 💼 Website: Insights Exchange

• 💬 LinkedIn: Nichola Quail

🌐 Learn more about IAW and join our global network of women at www.iawomen.com

In this powerful episode of Unlimited HERizons, host Megan Bozzuto sits down with renowned executive mindset coach, author, speaker, and mental health advocate Sally Allen for a deeply inspiring conversation about the power of mindset to transform your life and leadership.

Sally shares how she broke free from a culture that told her to stay silent—and built a thriving life and business by rewiring her thoughts and stepping fully into her power. Together, they explore the science of mindset, how to challenge limiting beliefs, and why emotional intelligence and resilience are essential tools for high-performance leaders.

💡 Key Takeaways:

• Why your brain defaults to “no”—and how to rewire it for growth

• How to recognize and flip negative self-talk patterns

• What to do when you feel stuck or overwhelmed by self-doubt

• How consistency and micro-habits create compound success

• The role of community in building confidence and momentum

• Why leaders must intentionally see the growth in others

Whether you’re climbing the corporate ladder or leading a business of your own, this episode will help you strengthen your mindset, boost your confidence, and unlock your potential. Sally’s energy, wisdom, and practical tips will leave you feeling empowered to take control of your thoughts—and your future.

📌 Connect with Sally Allen:

• 🎧 The Sally Allen Podcast (Spotify, YouTube)

• 📸 Instagram: @coachsally

• 💼 LinkedIn: Sally Allen

📍 For more support and resources, visit www.iawomen.com and join our empowering community of professional women.