If your marketing campaigns aren’t sustainable long-term, you may be launching one-off promotions or limited-time-offer campaigns that don’t perform well over time. While these projects are effective during special events, like Black Friday or Cyber Monday campaigns, they don’t generate a steady flow of leads. How can you create and execute sustainable marketing systems for your business?

In this week’s episode of Matters of Creative, Matt Hirsch sits down with Jeff Sauer, the Founder of Data Driven U, to discuss how marketing systems can prepare businesses for the future. Jeff talks about the future of AI and its ramifications for marketing systems, his approach to organizing digital workflows, and how to balance marketing team tasks.

While custom marketing projects may seem effective, they’re more likely to fail since they’re one-time campaigns. Conversely, marketing systems offer predictable and measurable campaign results through repeatable, proven methods. Yet data-driven marketer Jeff Sauer says not to rely on standard operating procedures to develop and execute these systems. These processes are rarely updated, and marketing systems must evolve with current trends. Instead, he recommends creating templates and documents with universal marketing tactics. To ensure sustainability for each campaign, you should implement cross-channel strategies and consistent messaging.

Jeff Sauer is the Founder of Data Driven U, which provides online training programs for data-driven marketing. He is also the Co-founder of ProfitSchool, which helps small teams improve their offers, products, and systems through a proprietary framework. Jeff’s online training programs have helped over 50,000 students master PPC marketing, data analytics, and agency development. Having worked in digital marketing and web analytics since 2005, he became one of the first people to Beta test Google Analytics. As an Inc. 5000 Hall of Fame agency owner, Jeff grew his agency from six to seven figures before selling it.

https://www.linkedin.com/in/jeffsauer/

https://datadrivenu.com/