Skratch won our award for "Brand Of The Year" in 2024, and the main reason was because we respected their approach to playing the infinite game: making decisions rooted in long term stability. So many brands in their position would angle for acquisition and an exit strategy, but that is not on their radar. The discipline and vision that it takes to stay true to that ethos is evident in this conversation with co-founders Allen Lim and Ian MacGregor. Show Notes:

Skratch: https://skratchlabs.com

2024 Year In Review (Blog): https://www.skratchlabs.com/blogs/life-skills/2024-year-in-review

Vern Harnish - Scaling Up: https://amzn.to/4jN5VWq

McGuckin Hardware: https://www.mcguckin.com/

Zingerman's Guide: https://amzn.to/4azJrnv

The Infinite Game: https://amzn.to/42B52dq

Christina Chase - MIT Sports Lab: https://sportslab.mit.edu/

Peter Kim - Applied Exercise Science: https://www.colorado.edu/iphy/research

Skratch in Paris: https://www.youtube.com/watch?v=nyPGaQHvF6c

Skratch Cafe: https://www.skratchlabs.com/pages/cafe

Chef Biju Thomas: https://www.instagram.com/bijuthechef/

BPC: Brand, Product, Content

Ian - Integrating Ski Areas: https://coloradosun.com/2024/11/26/nederland-vying-to-buy-eldora/

Allen - Bosch E-Bikes: https://www.bosch-ebike.com/us/ebikes

Aaron - Gawx x Digital Spaghetti: https://www.youtube.com/watch?v=fDAqyQIaUPY

Dylan - Aaron Rogers "Enigma": https://www.netflix.com/title/81757010

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