We're back on influencer marketing and it's a DOOZY, packed to the brim with advice from Joe Friend, an influencer marketing specialist and, perhaps his biggest accolade, on the advisory board for SMU. When we asked our members what they wanted to know more about it was overwhelmingly how to better work with influencers and so that's mainly what we tackle today.

You need to listen to this if:

- You're not sure what to pay an influencer

- You aren't 100% convinced you're approaching influencers in the right way

- You've worked with influencers before but been disappointed with the output

- And well, just anyone that's worked with or plans on working with influencers in the future

Joe is one of the founders of Pepper Studio, a multi award-winning boutique influencer marketing agency and media space and once you listen you'll not hesitate to confirm that he absolutely knows his stuff. You can find him on LinkedIn here: https://www.linkedin.com/in/joe-friend-88a69568/.

If you are interested in working with Pepper Studio, and would like to learn more, please get in touch via hello@pepper.studio or check out their site at www.pepper.studio.

The Social Media Union is a private and supportive community for those who work in and with social media - we've got a really active Discord forum for problem solving and questions plus an ever-growing number of resources such as a Crisis Plan template and a breakdown of the ASA Guidelines (we know they're dull so we've made it easier for you to digest them).  You can find out more about us here: www.thesocialmediaunion.com. And join up! The first month is currently free and it's only £15 per month after that, a bargain.

And Joe recommendations for who to follow on social were Joe Lycett and The Pasta Queen. Both most excellent suggestions!