In this episode, Jodi interviews Ruthie Sterrett of The Consistency Corner. Ruthie offers Write Publish Market listeners practical advice on creating Instagram 9-grids and 3-grids to streamline content and messaging for busy entrepreneurs and business owners. Jodi and Ruthie both emphasize the importance of integrating mission, vision, and values into marketing efforts for business owners, particularly those writing books. The episode wraps up with tips on maintaining effective marketing strategies for book launches.

Time Stamps:
00:00 Podcast: Writing, publishing, marketing books for entrepreneurs.

03:24 "Marketing isn't limited to social media."

08:55 Instagram 9-grid: Profile design for strategic storytelling.

11:22 Nine grids are not ideal for everyone.

13:52 Develop a writing routine with Ready Set Write.

19:10 Created 9-grid; added 3-grid for promotion.

19:44 Updating Instagram is easier than websites.

25:01 Ensure human touch in AI-driven content creation.

28:17 Great explainer, calm demeanor, similar to teacher.

Keywords:
Ruthie Starrett, The Small and the Mighty, Jodi Brandon, Bowling Alone documentary, civic engagement, social media strategy, Instagram 9 grid, Author Entrepreneurs Lab, Write Publish Market Podcast, book publishing industry, marketing agency, Consistency Corner, working moms support, social media algorithms, email marketing strategies, AI content creation, mission vision and values, content exploration, personal branding, business profiles, foundational business elements, book recommendations, Sharon McMahon, email list promotion, social media engagement, 3 grid strategy, Instagram pinned posts, writing routine, Ready Set Write challenge, book launch strategies, quarterly 9 grid review

Resources Mentioned:

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
The Small and the Mighty by Sharon McMahon

About Our Guest:

Ruthie Sterrett is the Founder and CEO of The Consistency Corner, a full service marketing agency that provides CMO level strategy and done-for-you implementation for CEOs ready to take off the marketing hat. With 15+ years of experience and wins like taking a $20M retail brand to $100M, Ruthie is uniquely qualified to help CEOs leverage marketing differently, and get back to leading their company and serving their clients. She is known for her optimistic and upbeat personality paired with a solution finding growth mindset. In her spare time, Ruthie loves cheering on the Purdue Boilermakers while raising her family in sunny Florida.

Website: https://www.theconsistencycorner.com/

Instagram: https://www.instagram.com/theconsistencycorner/

LinkedIn: https://www.linkedin.com/in/ruthie-sterrett/

Podcast: https://podcasts.apple.com/us/podcast/the-consistency-corner-instagram-alone-is-not/id1573435207

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1iI4D8AbiownLORQXF4rCuJWB777Skrv-DidbClGy6fE/edit?usp=sharing

In this episode, Jodi uses the analogy of a "choose your own adventure" as it relates to self-publishing. Jodi highlights the numerous options and decisions business owners writing books face at each stage of the book process (writing, publishing, and marketing), emphasizing the importance of defining personal success and tailoring the process accordingly. She also offers practical advice on tasks that can be outsourced and encourages business owners to embrace the flexibility and control that self-publishing provides.

Time Stamps:
00:00 Invest in resources for your book's success.

03:37 Consider hiring help or manage book project.

07:30 Self-publishing offers control and personalization for authors.

Keywords:
writing a book, book publishing, self publishing, hybrid publishing, traditional publishing, publishing options, book marketing, writing phase, publishing phase, marketing phase, cover creation, copy editing, book typesetting, book indexing, conscious language edit, book marketing firm, launch specialist, project manager, virtual assistant, book writing routine, writing productivity, beta feedback, Grammarly, business owners, entrepreneur books, North Star of success, book republishing, revised edition, self publishing control, book trends, author entrepreneurs

Resources Mentioned:

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1eurD8_eLS9DK1_JwHepER5NXW9l1sSdxYdNIE9ssOTs/edit?usp=sharing

In this episode, Jodi explores the concept of sales multipliers and how they can significantly boost the effectiveness of your book within your business ecosystem. She explains various strategies such as upsells, downsells, order bumps, and tripwires, all aimed at increasing the overall value of each transaction and ensuring your book serves its role in growing your business. Jodi also provides practical examples and insights to help business owners integrate these techniques to maximize both customer loyalty and revenue.

Time Stamps:
00:00 Enhance book sales with strategic upsells and order bumps.

03:15 Add-ons, gamification, tiered pricing, book club programs.

06:50 Use sales multipliers to boost loyalty, spend.

Keywords:
book publishing, business owners writing books, entrepreneurs writing books, sales multipliers, book distribution, upsells, downsells, tripwires, order bumps, book marketing, business ecosystem, book sales, value transaction, customer journey, product add-ons, service add-ons, gamification, tiered pricing, VIP level, book club program, client-only groups, membership programs, curriculum for group programs, value ladder, complementary products, customer loyalty, repurposing content, masterclass training, author strategies, customer retention, business growth strategies

Resources Mentioned:

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1Km0elh78zBVoqHfIADpkLbvBByQhbZKfqor6Py4SFqE/edit?usp=sharing