In this episode, Jodi interviews Ruthie Sterrett of The Consistency Corner. Ruthie offers Write Publish Market listeners practical advice on creating Instagram 9-grids and 3-grids to streamline content and messaging for busy entrepreneurs and business owners. Jodi and Ruthie both emphasize the importance of integrating mission, vision, and values into marketing efforts for business owners, particularly those writing books. The episode wraps up with tips on maintaining effective marketing strategies for book launches.

Time Stamps:
00:00 Podcast: Writing, publishing, marketing books for entrepreneurs.

03:24 "Marketing isn't limited to social media."

08:55 Instagram 9-grid: Profile design for strategic storytelling.

11:22 Nine grids are not ideal for everyone.

13:52 Develop a writing routine with Ready Set Write.

19:10 Created 9-grid; added 3-grid for promotion.

19:44 Updating Instagram is easier than websites.

25:01 Ensure human touch in AI-driven content creation.

28:17 Great explainer, calm demeanor, similar to teacher.

Keywords:
Ruthie Starrett, The Small and the Mighty, Jodi Brandon, Bowling Alone documentary, civic engagement, social media strategy, Instagram 9 grid, Author Entrepreneurs Lab, Write Publish Market Podcast, book publishing industry, marketing agency, Consistency Corner, working moms support, social media algorithms, email marketing strategies, AI content creation, mission vision and values, content exploration, personal branding, business profiles, foundational business elements, book recommendations, Sharon McMahon, email list promotion, social media engagement, 3 grid strategy, Instagram pinned posts, writing routine, Ready Set Write challenge, book launch strategies, quarterly 9 grid review

Resources Mentioned:

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
The Small and the Mighty by Sharon McMahon

About Our Guest:

Ruthie Sterrett is the Founder and CEO of The Consistency Corner, a full service marketing agency that provides CMO level strategy and done-for-you implementation for CEOs ready to take off the marketing hat. With 15+ years of experience and wins like taking a $20M retail brand to $100M, Ruthie is uniquely qualified to help CEOs leverage marketing differently, and get back to leading their company and serving their clients. She is known for her optimistic and upbeat personality paired with a solution finding growth mindset. In her spare time, Ruthie loves cheering on the Purdue Boilermakers while raising her family in sunny Florida.

Website: https://www.theconsistencycorner.com/

Instagram: https://www.instagram.com/theconsistencycorner/

LinkedIn: https://www.linkedin.com/in/ruthie-sterrett/

Podcast: https://podcasts.apple.com/us/podcast/the-consistency-corner-instagram-alone-is-not/id1573435207

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1iI4D8AbiownLORQXF4rCuJWB777Skrv-DidbClGy6fE/edit?usp=sharing

In this episode, Jodi uses the analogy of a "choose your own adventure" as it relates to self-publishing. Jodi highlights the numerous options and decisions business owners writing books face at each stage of the book process (writing, publishing, and marketing), emphasizing the importance of defining personal success and tailoring the process accordingly. She also offers practical advice on tasks that can be outsourced and encourages business owners to embrace the flexibility and control that self-publishing provides.

Time Stamps:
00:00 Invest in resources for your book's success.

03:37 Consider hiring help or manage book project.

07:30 Self-publishing offers control and personalization for authors.

Keywords:
writing a book, book publishing, self publishing, hybrid publishing, traditional publishing, publishing options, book marketing, writing phase, publishing phase, marketing phase, cover creation, copy editing, book typesetting, book indexing, conscious language edit, book marketing firm, launch specialist, project manager, virtual assistant, book writing routine, writing productivity, beta feedback, Grammarly, business owners, entrepreneur books, North Star of success, book republishing, revised edition, self publishing control, book trends, author entrepreneurs

Resources Mentioned:

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1eurD8_eLS9DK1_JwHepER5NXW9l1sSdxYdNIE9ssOTs/edit?usp=sharing

In this episode, Jodi explores the concept of sales multipliers and how they can significantly boost the effectiveness of your book within your business ecosystem. She explains various strategies such as upsells, downsells, order bumps, and tripwires, all aimed at increasing the overall value of each transaction and ensuring your book serves its role in growing your business. Jodi also provides practical examples and insights to help business owners integrate these techniques to maximize both customer loyalty and revenue.

Time Stamps:
00:00 Enhance book sales with strategic upsells and order bumps.

03:15 Add-ons, gamification, tiered pricing, book club programs.

06:50 Use sales multipliers to boost loyalty, spend.

Keywords:
book publishing, business owners writing books, entrepreneurs writing books, sales multipliers, book distribution, upsells, downsells, tripwires, order bumps, book marketing, business ecosystem, book sales, value transaction, customer journey, product add-ons, service add-ons, gamification, tiered pricing, VIP level, book club program, client-only groups, membership programs, curriculum for group programs, value ladder, complementary products, customer loyalty, repurposing content, masterclass training, author strategies, customer retention, business growth strategies

Resources Mentioned:

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1Km0elh78zBVoqHfIADpkLbvBByQhbZKfqor6Py4SFqE/edit?usp=sharing

In this episode, Jodi interviews Chantelle Andercastle about her book journey. Chantelle shares her insights on making aligned decisions and the importance of hiring out tasks outside of one's expertise. Jodi and Chantelle discuss Chantelle’s unique approach to creating a print-only, visually engaging book series intended to serve as a practical “business binder” for entrepreneurs. They also discuss the benefits of handwriting notes for deeper cognitive engagement and provide tips for navigating the self-publishing process, particularly noting the value of clear documentation and thoughtful design.

Time Stamps:

00:00 Podcast for entrepreneurs on writing, publishing, marketing books.

03:19 Going deeper led me to write book.

08:40 Series of books create a comprehensive business binder.

12:32 Balancing visual creativity with informative content creation.

14:07 Visuals engage differently; aesthetics motivate writing.

17:44 Self-publishing struggles without adequate support and budget.

22:25 Book aids in business calls, enhancing strategy discussions.

25:40 Offer simplified services, not whole design packages.

27:02 Align decisions with your values, despite popularity.

29:36 Recursiveness in business improves through clear documentation.

33:15 Book on brain memory processes, slightly complex.

Keywords:

Hiring out non-strength tasks, Aligned decision-making, Print-only book, Business binder, Decision overwhelm, ISBN publishing logistics, Handwriting vs. typing, Business strategy documentation, Visual book design, Engaging educational content, One-on-one reader interaction, Book series for business owners, Personal values in business, Brand voice development, Time boxing techniques, Memory improvement books, Reading habits, Book review importance, Self-publishing challenges, Traditional vs. self-publishing, Productivity in writing, Author Entrepreneurs Lab membership, Interactive learning, Practical business strategies, Publishing logistics support, Coffee table book design, Marketing self-published books, Personal writing process, Physically interactive books, Business content creation

Resources Mentioned:

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

The Artist's Way by Julia Cameron
Freaks Gleeks of Dawson Creek
In the Palaces of Memory
Time Boxing by Mark Zao Sanders
Margo's Got Money Troubles by Ruby Thorpe

About Our Guest:

Chantelle Andercastle works with solo entrepreneurs to create their own personal Business Binder—an evolving reference point that leads to more aligned and deliberate decisions. Beyond Brand Voice, the first title in her Aligned Action book series, offers entrepreneurs practical strategies and insightful exercises to define, refine, and consistently communicate their brand identity in a way that aligns with their values and goals. At Clear Quartz Creative, Chantelle offers hands-on help and engaging workshops for business owners who want to be more thoughtful decision-makers.

Book: https://www.amazon.com/Beyond-Brand-Voice-Copywriting-Entrepreneurs/dp/1738063003

Website: https://www.clearquartzcreative.co/

Podcast: https://podcasts.apple.com/ca/podcast/aligned-action-podcast/id1567842542

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1EBNeH80941y1-Pdzv1-a8p3d5lSZ9aCjkTr1LIVbDsM/edit?usp=sharing

In this episode, Jodi explores the role of AI in the book publishing processand notes its utility for research, self-editing, marketing, and more – in other words, during the writing, publishing, and marketing phases – while cautioning against using it to actually write your book. The episode provides practical examples of how business owners can leverage AI tools to enhance their writing efficiency, improve their book structure, and streamline their marketing efforts. Jodi also notes the current copyright limitations regarding AI-generated content.

Time Stamps:

00:00 Use AI for research, not book writing.

04:04 AI helps rephrase, remove jargon for clarity.

07:40 Check out Author Entrepreneurs Lab for support

Keywords:

book publishing, AI in publishing, entrepreneur authors, writing routine, book research, table of contents, book positioning study, self-editing, rephrasing text, removing jargon, sales copy, ad copy, social media planning, social media captions, interview questions, media kit, podcast tour, book blurb, author bio, book description, sales page copy, AI-generated content, copyright protection, writing efficiency, book market analysis, identifying keywords, author entrepreneurs Lab, mentorship membership, co-writing times, book world education

Resources Mentioned:

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1y8_Z5fDOv7lxIIucC5-VkL9s21Mw-GxwW8RFTDo0JLM/edit?usp=sharing

In this episode, Jodi talks about the inevitability of errors in published books, discussing why even meticulously edited and proofread books are not immune to typos and mistakes, and highlighting a 95% “acceptable” error rate in the publishing industry. The episode explains the roles of human and AI editors, the importance of multiple editing passes, and the potential pitfalls that sometimes come during the self-publishing process. Jodi emphasizes the significance of building time for self-editing and revisions into the production schedule and offers insights on different editorial styles and their impact on the final book.

Time Stamps:

00:00 Rushed drafts contain more errors, require revisions.

04:42 Join "Ready Set Write" challenge to improve productivity.

10:07 Book creation is difficult; join my mentorship program.

Keywords:

book publishing, entrepreneurs, book writing, traditional publishing, self-publishing, hybrid publishing, typo, copy editing, proofreading, human error, editing process, manuscript, editing test, production schedule, self-editing, revision, Microsoft Word, Google Docs, track changes, suggested edits, typesetter, Amazon, IngramSpark, Lulu, unrealistic schedule, style guides, Chicago Manual of Style, AP style, grammar mechanics, casual language, clarity of message, book team

Resources Mentioned:

Write Publish Market episode 156: http://www.jodibrandoneditorial.com/write-publish-market-podcast/156

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1Zy4fZYPC5CedUXcBdPm01eWZWoN5vXK9ZStS3w2CPSM/edit?usp=sharing

In this episode, Jodi chats with Irena Miller, an empathic intuitive and spiritual life guide, about her book journey in writing and self-publishing a planner and journal designed to help empaths harness lunar energy. Irena shares insights into her self-publishing process, emphasizing the importance of having knowledgeable support and sticking to one’s vision, even when faced with logistical challenges. The discussion also highlights how Irena integrates her book into her Moon Club, offering both personal and business applications for the teachings within.

Time Stamps:

00:00 Empowering empathic people to embrace their sensitivity.

04:29 Encouragement to publish book, aesthetic importance highlighted.

10:09 Writing as a channel for personal empowerment.

13:03 Writing routine: key to efficient book writing.

16:36 Editing a book with a marketing agency.

18:10 Design mishap leads to incorrect book layout.

22:00 Find someone to light your pathway, take action.

25:02 "Thanks for listening. Join my author mentorship."

Keywords:

write publish market podcast, entrepreneur, writing a book, business growth, book publishing industry, empathic intuitive, spiritual life guide, gut instincts, moon impact, energy levels, manifesting abilities, decision science major, astrologer, meditation teacher, yoga teacher, crystal healer, medium, tarot reader, energy healer, sacred arts, limitless potential, life transformation, self publishing, hybrid publisher, Lulu, Vervante, book aesthetics, moon club, intuition, energy recipes, content creation, indesign challenges

Resources Mentioned:

Vervante: www.vervante.com

The Peach Keeper by Sarah Addison Allen

Garden Spells by Sarah Addison Allen

Like Water for Chocolate by Laura Esquivel

The Power of Writing it Down by Alex Fallon

Books by Ruth Ware

Books by Kate Quinn

Happy Place by Emily Henry

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

About Our Guest:

Irena Miller has been an empathic intuitive since birth. Over the last 2 decades as a Spiritual Life Guide, she has been guiding curious seekers and visionary empaths on how to take rewarding action on their gut instincts. And how the Moon can impact their daily routines, energy levels, and manifesting abilities. With her logical background as a Decision Science major and her intuitive side as an Astrologer, Sekhem-Seichim-Reiki Master, Meditation Teacher, Yoga Alliance Certified Yoga Teacher, Certified Crystal Healer, Medium, Tarot Reader, and Energy Healer she offers a unique down to earth perspective to learn the sacred arts that unlock the mysteries, hunches, and unexplainable. With her guidance discover your limitless potential and step into the life you were born to live!

https://www.irenamiller.co/journal -> InSight of the Moon

https://www.irenamiller.co/stars -> personalized Reading

https://www.irenamiller.com -> website

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1yxvzejg0LSKqIUvgZQUITfZSigoL5mKWJdx6wxU1v5Q/edit?usp=sharing

In this episode, Jodi interviews Jenn Zellers, co-founder of Virtual Summit Search and Visibility Ecosystem, about building sustainable marketing systems for business owners. Jodi and Jenn talk about strategies for leveraging collaborations and speaking opportunities, particularly through podcast tours, to promote one's book and enhance business visibility without burning out. The episode also includes practical tips for introverted authors and the benefits of having a cohesive strategy to effectively use their book in business marketing.

Time Stamps:

00:00 Podcast for entrepreneurs on writing, publishing market.

03:43 Promote book and expertise through podcasts and summits.

08:47 Imagination is limitless, help with focus.

12:32 Create diverse presentations from book content creatively.

16:06 Plan podcast pitches 3-6 months in advance.

17:28 Podcast host supports call to action change.

20:24 Redirect waitlist URL for effective launch impact.

23:24 Busy business owners, check out author mentorship.

Keywords:

book publishing, writing a book, marketing a book, business growth, book marketing, visibility ecosystem, sustainable marketing, collaboration opportunities, online service providers, digital product creators, coaches, authors, speaking engagements, podcast tour, burnout prevention, repurposing content, marketing strategy, virtual summits, group programs, podcast interviews, audience engagement, sleaze-free sales, expert positioning, book snippets, content creation, presentation tips, introverted authors, public speaking, business ecosystem, book launch

Resources Mentioned:

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

https://visibilityecosystem.com/audio - free audio training that you can take on the go - in your favorite podcast player! - to learn more about Visibility Ecosystem and how you can use your own Ecosystem in your business

About Our Guest:

Jenn Zellers and the Visibility Ecosystem team equip online service providers, digital product creators, coaches, and authors with everything they need to establish a sustainable marketing system that grows your business, generates sleaze-free sales, and establishes you as a thought leader through speaking and collaborations.

https://visibilityecosystem.com/

https://instagram.com/visibilityecosystem/

https://linkedin.com/in/jenn-zellers

https://visibilityecosystem.com/planting-seeds - our group program to give you everything you need to create a thriving Visibility Ecosystem, including live quarterly Podcast Tour Sprints, our complete Visibility Ecosystem Hub, and our suite of done-for-you tools that do everything from creating presentation outlines and podcast interview questions, to writing podcast pitch emails for you, and more!

LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1UV-ptfaKZAvoJw-B7VTDPrE6p86jhS4EKbfGfDlTdJ0/edit?usp=sharing