• Your Competitors All Sound the Same (Here's How to Be Different)

  • 2025/01/16
  • 再生時間： 13 分
  • ポッドキャスト

Your Competitors All Sound the Same (Here's How to Be Different)

無料で聴く

ポッドキャストの詳細を見る

  • サマリー

  • Show Notes:

    • Opening & New Year's Resolution (0:00)
      • Guy's resolution to be more socially proactive with friends
      • Choosing achievable resolutions over typical ones
    • Main Topic: The B2B Marketing Mistake (1:36)
      • Why focusing solely on product differentiation falls short
      • The reality of product similarity across competitors
      • Examples of AI companies (ChatGPT, Sora, Google's Vo2)
    • The Solution: Prioritizing Audience Connection (5:05)
      • Moving beyond product features
      • Using emotion as your "trump card"
      • The importance of entertainment and relatability
    • Case Studies & Examples (6:37)
      • Australian Lamb's "Generation Gap" viral campaign
      • Note-taking apps comparison (Fathom, Otter)
      • Apple's approach to emotional marketing

    Key Quotes:

    • "Your trump card is not your product, your trump card is emotion."
    • "Your customers, your prospects don't care about your product."
    • "When they go to buy, because all products are the same, they're going to pick by who they have an emotional connection with."
    続きを読む 一部表示

あらすじ・解説

Show Notes:

  • Opening & New Year's Resolution (0:00)
    • Guy's resolution to be more socially proactive with friends
    • Choosing achievable resolutions over typical ones
  • Main Topic: The B2B Marketing Mistake (1:36)
    • Why focusing solely on product differentiation falls short
    • The reality of product similarity across competitors
    • Examples of AI companies (ChatGPT, Sora, Google's Vo2)
  • The Solution: Prioritizing Audience Connection (5:05)
    • Moving beyond product features
    • Using emotion as your "trump card"
    • The importance of entertainment and relatability
  • Case Studies & Examples (6:37)
    • Australian Lamb's "Generation Gap" viral campaign
    • Note-taking apps comparison (Fathom, Otter)
    • Apple's approach to emotional marketing

Key Quotes:

  • "Your trump card is not your product, your trump card is emotion."
  • "Your customers, your prospects don't care about your product."
  • "When they go to buy, because all products are the same, they're going to pick by who they have an emotional connection with."
続きを読む 一部表示

Your Competitors All Sound the Same (Here's How to Be Different)に寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。