In celebration of Latin Heritage Month, join Sonia as she sits down with emerging Latina beauty creator Hilda Franco in this inspiring episode of lipservice world. Discover how Hilda went from casual Instagram stories to landing a coveted Sephora partnership, all while embracing her Salvadorian roots. Sonia applauds her as a fellow latina and someone who doesn't speak Spanish and two chat about all the amazing opportunities content creation can provide.

Highlights include:

• Hilda's unexpected journey into content creation and finding her niche
• The power of authenticity and embracing cultural identity in the beauty space
• Behind-the-scenes details of Hilda's recent Sephora collaboration
• Navigating brand relationships as a micro-influencer
• Balancing a 9-to-5 job with a blossoming content creation career
• The importance of community and supporting fellow Latina creators

Whether you're an aspiring influencer, beauty enthusiast, or simply curious about the world of content creation, this episode offers a candid look at the challenges and triumphs of building a career in social media. Tune in for laughs, insights, and a dose of Latina empowerment that proves success isn't always about follower count.

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.

Join Sonia as she sits down with rising beauty content creator Michelle York in this captivating episode of lipservice Podcast. Michelle opens up about her unexpected journey from casual Instagram stories to viral TikTok success, sharing candid insights on authenticity, dealing with online negativity, and the realities of content creation as a career.

Highlights include:

• Michelle's organic path to content creation and how she found her niche
• The importance of passion and authenticity in building a following
• Behind-the-scenes details of her dream Tarte trip to Bora Bora
• Navigating brand relationships and the power of genuine product enthusiasm
• Dealing with hate comments and maintaining a thick skin online
• Practical advice for aspiring beauty creators

Whether you're a budding influencer or simply curious about the world of beauty content creation, this episode offers a refreshingly honest look at the highs, lows, and unexpected turns of building a career on social media. Tune in for laughs, insights, and inspiration from one of the beauty community's rising stars.

Follow Michelle: on TikTok and Instagram and tune in to her podcast weekly.

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.

Sonia interviews Amanda Frisch, a two-time Ulta Beauty Collective member (and Doctorate of performing arts) about her journey as a content creator. What started as a passion project has become a full-time business across multiple platforms. Amanda talks about niching down, what she learned from the UBC and her top tips for shedding imposter syndrome as a content creator. Sonia and Amanda get into pricing and partnerships on the BONUS FOOTAGE available for lipservice members on Geneva! Join the group and listen to Amanda's pricing (for free) and discover a new community to help you on your journey.

Support and follow Amanda on Instagram, TikTok and YouTube. Make sure you're following the @lipserviceworld Instagram for a special giveaway opportunity to win Amanda's favorite things.

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.

Ever dreamed of launching your own beauty product business? Make your dream a reality with Blanka. Launching a product based business in the beauty industry is full of risk: start up costs, development costs, order minimums —the list is endless. Blanka puts a stop to many of the issues surrounding this volatile industry and helps you reach your entrepreneurial goals.

Sonia interviews the CEO of Blanka around the details of working with creators, what she sees as the future of the product industry and what creators should look for to signal if they are ready for a product business.

Make sure to check our Instagram for a giveaway with Blanka and connect with the company directly to get started on your brand ASAP.

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.

Sonia sits with Rachel Anise, a communications professor, published author, ex-model and long-time content creator. Rachel walks us through her unique journey with content creation starting with long-form blogging and evolving over 10+ years to today where she is on the verge of launching her own haircare brand.

Rachel uses her professional background to inform the way she shows up as a creator and educates the audience on how to negotiate brand deals (with her win,win,win method), how to grow an authentic audience and what to do when negativity strikes.

Follow Rachel on Instagram, TikTok and subscribe to her YouTube channel.

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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.

Join Sonia for a quick birthday episode. A few thoughts, a few tears and a whole lot of gratitude.
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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.

Krysten Wags is a triple threat: Content Creator, Actor and Marketer. As a personality online she's your best friend and acts like it. Sonia interviews Krysten about her journey from Actor to Content Creator and how she ended up as the Associate Content Director at Laundry Service (an advertising agency). The episode touches on what happens from the agency perspective as well as the highs and lows of creating paid collabs when you also have a 9-to-5 job.

Connect and support Krysten on TikTok and Instagram.

Don't forget to check the @lipserviceworld Instagram for this week's giveaway!

Krysten's must-follows:
Toni Bravo
Jake Flemming

Colin & Samir Show - Adam Mosseri Interview
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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.

Sonia interviews Kailey Waskall, an Occupational Therapist and Accessibility Consultant who marrier her love for beauty and passion for accessibility in her online persona, @occupationbeauty. Kailey discusses what she has learned on her creator journey and the investments she has made along the way. She discusses the challenges and fears around showing up online and not caring about what might be "cringe" to others. Kailey has her sights set on creating a more accessible beauty industry and is well on her way to achieving it.

Join us in the episode to hear about what it's like to be a creator with a such a specific niche and what goals she has for the future.
-- Follow Kailey on IG & TT to show her some love.

In this segment of Lipservice Creator Hotline, you'll get the 101 on Spark Ads. What are they? How do you charge for them? What do you need to know? If you are a creator on TikTok of ANY SIZE, you'll want to listen up to this important briefing on a frequently asked topic. Sonia dives in on the nitty gritty and you'll walk away feeling more confident should a brand ask for your Spark Code in the future. PS- Sonia's dog, Buddy, makes a snoring cameo in this segment ;)

Creators mentioned in Kailey's interview:
@s.andromedae
@radiantlygolden
@aprillockhart
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If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:

Instagram and TikTok

Join lipservice world, the free community helping beauty creators connect and elevate.

Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.