『unSILOed with Greg LaBlanc』のカバーアート

unSILOed with Greg LaBlanc

unSILOed with Greg LaBlanc

著者： Greg La Blanc
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概要

 unSILOed is a series of interdisciplinary conversations that inspire new ways of thinking about our world. Our goal is to build a community of lifelong learners addicted to curiosity and the pursuit of insight about themselves and the world around them.*unSILOed Podcast is produced by University FM.*All rights reserved. アート 文学史・文学批評 経済学
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  • 618. Brand Global, Adapt Local: Insights with Katherine Melchior Ray

    618. Brand Global, Adapt Local: Insights with Katherine Melchior Ray
    2026/02/06
    What challenges come with taking a marketing strategy global, and what strategies can be created to account for and even take advantage of differences from one market to another? How are differences in Japanese culture reflected in the buying practices of the population?Katherine Melchior Ray is a global marketing executive and consultant, who also teaches global marketing at UC Berkeley Haas School of Business, and is the author of the book Brand Global, Adapt Local: How to Build Brand Value Across Cultures.Greg and Katherine discuss the importance of both maintaining global brand consistency and adapting to local cultures. Katherine explains the history and evolving definition of marketing, the balance between data-driven strategies and creative intuition, and the necessity of cultural intelligence in global business. Throughout the conversation, Katherine shares anecdotes from her diverse career, offering insights into the challenges and strategies for successful global marketing.*unSILOed Podcast is produced by University FM.*Episode Quotes:What does it mean to be a global brand?13:51: Just because you can access it on a global level does not mean it is going to be relevant to you in your culture. And this is where it is tricky. So we have gone way beyond the Ted Levitt era, where you have global brands, but in order for them to connect, create meaning, which is where value lies, and ultimately loyalty with consumers in different cultures, they need to do both. And this is where the book title came, Brand Global. Be a global brand, hold certain things very consistent, but adapt local, and that is tricky. It is really tricky. Which aspects do you want to hold the same, and which aspects are you willing to flex?What is cultural intelligence and why is important in leadership39:21: We all know about emotional intelligence, and I think we have come to realize how important that is in leadership. Well, cultural intelligence takes us one step further. It relies on a lot of the aspects of emotional intelligence, but it adds culture on top of it. And basically, it is the ability to see and, and bridge cultural differences. So you do not have to be an expert in every culture. You do not have to know how to code, I guess, in technology. But you have to have a couple qualities that help you learn how to see what is often not actually being explicitly said with words.The notion of balance in brands18:52: When you think of a brand, the strongest brands actually do play simultaneously in opposite, seemingly opposite, directions, but really, those two seemingly opposed directions are complimentary, right? One might be the traditional side, and one is the innovative side. One might be the classical side, and the other is the trendy side. But actually, that duality gives the brand elasticity; it gives it range. So it can reach a lot more customers, and it gives it this inherent dynamism, tension, and excitement.Story is important for expansion20:20: The reason story is important is for expansion. You cannot control every aspect of a brand as you expand, right? Because the same people, like if you think of Steve Jobs, he could review every aspect of the computer as it was being designed. But as it was being marketed in different markets, in different countries, in different stores with different salespeople, you cannot control all of that. And so the way to create a form of consistency is by telling the same internal stories, and then those stories go externally so that everyone understands why certain things are in the way that the company operates and the brand shows up in products and services.Show Links:Recommended Resources:Louis VuittonPhilip KotlerTheodore LevittPark Hyatt | Masters of Food & WineSotheby'sXiaomiGuest Profile:KatherineMelchiorRay.comLinkedIn ProfileFaculty Profile at UC Berkeley Haas Business SchoolSocial Profile on ThreadsSocial Profile on XGuest Work:Brand Global, Adapt Local: How to Build Brand Value Across Cultures Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    56 分
  • 617. Navigating Leadership Challenges: Analyzing Systems with Barbara Kellerman

    617. Navigating Leadership Challenges: Analyzing Systems with Barbara Kellerman
    2026/02/03
    How do bad leaders persist in current-day environments, and how do they use factors like fear, rewards, and the natural difficulty of uprooting entrenched authority to their advantage? Despite the challenges inherent to speaking out, what duty and role do followers play in identifying and addressing bad leadership?Barbara Kellerman is the founder and a fellow at the Center for Public Leadership at the Harvard Kennedy School and the author of many books, addressing many different aspects of leadership. Her latest works are Leadership from Bad to Worse: What Happens When Bad Festers, LEADERSHIP: Essential Selections on Power, and The Enablers: How Team Trump Flunked the Pandemic and Failed America.Greg and Barbara discuss Barbara’s critiques of the leadership industry, highlighting its focus on 'good' leadership while often neglecting the study of 'bad' leadership and the crucial role of followers. She argues for a more nuanced understanding of leadership that includes the contexts and followers that shape and are shaped by leaders. Their conversation dives into the complexities of trust in leaders, the need for rigorous education and credentialing in leadership akin to doctors or lawyers, and the significance of managing both leadership development and organizational design. *unSILOed Podcast is produced by University FM.*Episode Quotes:The three-part leadership system06:25: The leadership system is slightly more complicated than just leadership, but only slightly. It’s got three parts, each of which is of equal importance. One is the leader. None of this is to say that leaders are unimportant, but equal importance. This is—think of it as an equilateral triangle—the leader is one point, if you will. One of the two other points are the followers, the constituents, the stakeholders, whatever language. If you do not like the word follower, we can do all the euphemisms. I tend to use follower because in English, it is the only natural antonym of leader. So let's say, for the purpose here now, one part of the triangle is the leader, the other part is the followers, and the third part, again of equal importance, is the context—or better put, are the contexts, ’cause it is always plural within which leaders and followers are situated.There is no leader without followers29:55: We tend to obey. We do not tend to disobey. So the idea that this broad thing called the field of leadership pays such inadequate attention to the obvious other side of the coin—leadership is, after all, a relationship. You cannot have a leader without at least a single follower. Why is that other, by definition, so much less consequential? The answer is they are not, but the field pays that other virtually no attention.Does being a good leader automatically make you ethical?15:45: The word bad is so complicated. And it is adverse good that I have found it practical in my work generally to divide bad and good into two categories. One is a continuum of ethics, so you’re a good leader if you’re ethical. You’re a bad leader if you’re unethical. And the other continuum is effectiveness. You’re a bad leader if you’re ineffective, and you’re a good leader if you’re effective.Show Links:Recommended Resources:Deborah RhodeMartin WinterkornVolkswagen Emissions ScandalHippocratic OathGroupthinkList of prime ministers of the United KingdomNiccolò MachiavelliJeffrey PfefferMarco RubioGuest Profile:Personal WebsiteProfile on LinkedInWikipedia ProfileCenter for Public LeadershipGuest Work:Amazon Author PageLeadership from Bad to Worse: What Happens When Bad FestersLEADERSHIP: Essential Selections on PowerThe Enablers: How Team Trump Flunked the Pandemic and Failed AmericaWomen and LeadershipProfessionalizing LeadershipThe End of Leadership: A Provocative Reassessment of Leadership in the Digital Age—Questioning Beliefs That Are Dangerously Out-of-DateFollowership: How Followers Are Creating Change and Changing LeadersBad Leadership: What It Is, How It Happens, Why It MattersReinventing Leadership: Making the Connection Between Politics and BusinessThe President As World LeaderLeadership and Negotiation in the Middle EastBad Leadership – Why We Steer ClearTEDx Talk: What do we do about bad leaders? Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    55 分
  • 616. Leading Through Learning: Lessons from Life as a CEO with Jeff Immelt

    616. Leading Through Learning: Lessons from Life as a CEO with Jeff Immelt
    2026/01/30

    There’s no instruction manual for how to be a CEO, and that role has undergone massive change in recent decades. So how do the leaders of great corporations today prepare themselves to make the hard decisions?

    Jeff Immelt, former CEO of GE and now current instructor at Stanford University, shares some of his top lessons on leading a major corporation in his book, Hot Seat: What I Learned Leading a Great American Company.

    Jeff joins Greg to reflect on his long career at GE, discussing his sense of belonging and the changing nature of career expectations, especially among today's youth. They delve into the intricacies of being a CEO, the differences between traditional and modern management practices, and the importance of both depth and breadth in business expertise. Jeff shares insights on organizational design, the importance of listening, and the critical role of teaching and continual learning in leadership.

    *unSILOed Podcast is produced by University FM.*

    Episode Quotes:

    What actually makes people stay, grow and perform in a company.

    07:36: Every company I work with, you know, I said, why do people leave? Right? Because there is a finite number of options and all this other stuff we can give people. And basically money counts for sure. But the second reason why people leave is I have a bad manager. The third reason why people leave is I am not getting any better. I am not getting any training, I am not getting any coaching. I am just like a work unit, and so those are the things we have to solve for. I think if we really want to turn back on the productivity engine of the next era.

    Every job looks easy till you're the one doing it

    38:41: Every job looks easy till you are the one doing it, right? So when you step in, do not come in and say, “This person stunk. I am the new sheriff. Everything is going to be great.” Just keep your mouth shut and do your job.

    Every good leader has three voices

    39:42: One of the things, Greg, that I teach, particularly founders, on is I say, look, every good leader has to have three voices, right? You need to be able to have the all-employee meeting, right? You need to be able to stand up to 400 people and communicate to 4-0-0 people. You need to be able to run a meeting, and you need to be able to give one-on-one feedback. And you know, those voices, the vocabulary is very different, right? In terms of how you motivate people in those three settings. And I try to give them examples of, you know, what they can work on, and, and very few people are really good at all three. But a lot of people give up at one, and it is hard to be a good leader. It is hard to be a good leader if you cannot traverse those three settings.

    Show Links:

    Recommended Resources:

    • Inside Crotonville | GE
    • David L. Joyce
    • Sam Bankman-Fried
    • Bill Ruh
    • Stephen A. Schwarzman
    • Lean Six Sigma
    • AT&T Labs
    • Ross Perot

    Guest Profile:

    • Faculty Profile at Stanford University
    • Professional Profile on LinkedIn

    Guest Work:

    • Hot Seat: What I Learned Leading a Great American Company

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    45 分
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