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The purpose of this book is to walk business owners through a process created to help businesses clarify their message in order to capture their ideal client by implementing four foundational marketing strategies that will increase conversion rate and accelerate revenue in any industry.

The Rise of American Populism is a captivating exploration into the evolving landscape of American politics. This insightful book delves deep into the ongoing clash between traditional American values and the emerging globalist ideologies. From Chase Geiser, a writer for InfoWars and with a foreword from Alex Jones, the book offers a robust critique of the current state of American democracy, examining the cultural, economic, and political shifts that have shaped the nation.

For centuries, Westerners have tried to ‘fix’ African economies. From the abolition of slavery onwards, missionaries, philanthropists, development economists and NGOs have arrived on the continent, full of good intentions and bad ideas. Their experiments have invariably gone awry, to the great surprise of all involved. In this short, bold story of Western economic thought about Africa, historian Bronwen Everill argues that these interventions fail because they start from a misguided premise: that African economies just need to be more like the West.

Atossa Abrahamian traces the rise of the hidden globe to thirteenth-century Switzerland, where poor cantons marketed the commodity they had—bodies, in the form of mercenary fighters. Following its evolution around the world, she reveals how prize-winning economists, eccentric theorists, visionary statesmen, and consultants masterminded its export in the form of free trade zones, flags of convenience, offshore detention centers where immigrants languish in limbo, and charter cities controlled by by foreign governments and multinational foreign corporations—and even into outer space.

Looking for a strategic edge in your business finances? THE PATH TO PROFITS offers a groundbreaking approach, cutting through the complexity to highlight what truly matters in your financial data. Where "Profit First" revolutionized entrepreneurial mindset, THE PATH TO PROFITS takes it a step further by uniquely demystifying the financial signals that drive sustainable growth.

"Master Any Language Faster" is the ultimate answer to "How do you learn a new language fast?" This guide is crafted for learners seeking a fast track to language mastery. Breaking free from traditional methods that often hinder progress, and find the method that works for you!

Kennst du das? Du siehst deine Altersvorsorge in Gefahr, willst etwas dagegen tun, fühlst Dich aber überfordert durch die Masse an komplizierten Geldanlagen und Investments. Geht es dir wie vielen Tausenden anderen, die aus niedrig verzinsten Geldanlagen raus möchten, weil die Inflation den Wert auffrisst? Du fühlst dich aber hilflos und orientierungslos, weil ein funktionierender Plan fehlt?

The reach of corporations into our lives via cards and apps has never been greater; many of us rarely use cash these days. But what we're told is a natural and inevitable move is the work of powerful interests. And the great battle of our time is the battle for ownership of the digital footprints that make up our lives. In Cloudmoney, Brett Scott tells an urgent and revelatory story about how the fusion of big finance and tech requires 'cloudmoney'—digital money underpinned by the banking sector—to replace physical cash.

A brilliant investigation of globalization, the most significant socioeconomic trend in the world today, and how it is affecting everything we do - economically, politically, and culturally - abroad and at home. As foreign affairs columnist for The New York Times, Thomas L. Friedman crisscrosses the globe talking with the world's economic and political leaders. Now he has used his years of experience as a reporter and columnist to produce a pithy, trenchant, riveting look at the worldwide market forces that are driving today's economies.

When Nicole Sahin launched Globalization Partners, she invented a new way for companies to hire anyone, anywhere within minutes. Today, companies of any size can have access to the best talent in the world—and talent the world over can work for top companies without having to leave their communities and families. Using real-life examples from companies including Zoom and Udemy, Global Talent Unleashed details the story of how Nicole made global remote teams a reality for every company—it can be your handbook to hiring the best talent in the world.

This textbook has three target audiences. First, students taking courses in international marketing or global marketing can use this as a primary textbook. Second, students taking a course in principles of marketing where their professor intends to expand their knowledge due to the globalization of marketing functions in today’s world economy can use this as a supplemental textbook. Thirdly, practitioners of marketing who intend to expand their international knowledge, and perhaps engage in international marketing in the near or distant future, can use this.

Across the world, the liberal nation state is on its knees. Rising inequality, deep political polarization, and the pervasive power of corporations are tearing apart the social contract and threatening to crush democracy....

The greatest challenge of any start-up and growth company is the transition from an early stage start up to a robust organization complete with a driving culture, contemporary leadership, organizational infrastructure and twenty-first-century operating methodologies. Ralf Specht provides inspiration, wisdom, and learnings gleaned from his role and experience in creating and scaling Spark 44, a Jaguar Land Rover joint venture from concept to an award-winning global marketing communications company with well over a thousand employees in eighteen countries in a few short years.

Emotional Magnetism is the self-help audiobook for people who want to improve their communication and connection in their relationships. Have you ever felt unheard or misunderstood? Maybe your partner just doesn't seem to get why some things are important to you. Or perhaps your boss is seemingly oblivious to half the things you've pointed out in the past week. You're not alone.

This audio guide covers specific words and phrases that will be helpful to professionals working with Japanese clients, customers, or partners. Topics covered include: job types, financials, positive statements to employees, negative statements to employees, asking questions, presentations and video calls, work-related terms, initiatives, human resources, additional business terms, milestones, meeting minutes, risk management, greetings and salutations, and corporate social responsibility.

Warum wir über Geld reden müssen. Kaum ein Thema wird hierzulande so emotional diskutiert wie die Frage um Geld und Schulden. Die Deutschen sind Sparweltmeister, viele haben Angst vor Inflation und Verschuldung. In einer fundierten Analyse deckt Marcel Fratzscher auf, warum wir uns oft täuschen, wenn es ums Geld geht. Er räumt auf mit lang tradierten Mythen, die unseren Umgang mit Geld, häufig unbewusst, prägen. Höchste Zeit, denn unser irrationales Verhältnis zum Geld spaltet die Gesellschaft - wirtschaftlich und sozial. Und es führt zu einer rasant wachsenden Ungleichheit. Bessere Vorsorge.

Free-market economists often have noted that there are winners and losers in a competitive capitalist world. The question of how to deal with the difficult real-life consequences faced by the losers, however, has largely been ignored. Populist politicians have tried repeatedly to address the issue by creating walls - of both the physical and economic kinds - to insulate communities and keep competition at bay. Economist Glenn Hubbard argues that because they delay needed adaptations to the ever-changing world, walls are essentially backward-looking and ultimately destined to fail.

In The Money Revolution: How to Finance the Next American Century, economist and best-selling author Richard Duncan lays out a farsighted strategy to maximize the United States' unmatched financial and technological potential. In compelling fashion, the author shows that the United States can and should invest in the industries and technologies of the future on an unprecedented scale in order to ignite a new technological revolution that would cement the country's geopolitical preeminence, greatly enhance human well-being, and create unimaginable wealth.

The General Theory of the Translation Company condenses decades of combined experience in an easily digestible and entertaining format. Just like this back-of-the-book-summary, it does not provide all the answers. It teaches us how to ask better questions and to have more meaningful conversations about language services.

Smugglers, Pirates, and Patriots delineates the differences between the British and Portuguese empires as they struggled with revolutionary tumult. It reveals how those differences led to turbulent transnational exchanges between the United States and Brazil as merchants, smugglers, rogue officials, slave traders, and pirates sought to trade outside legal confines.