検索キーワード： 著者 "Michele Owens" すべてのカテゴリー

Creating and sustaining a good brand is the most complex and perilous task any business will ever face, yet nothing is as misunderstood. Under the direction of marketing wizard David D’Alessandro, John Hancock transformed itself from a sleepy old life insurer into a leading financial services giant, with a sustained 20 percent annual rate of growth. In Brand Warfare, D'Alessandro draws on his personal experience as a brand-builder and examples from America's smartest and most foolish corporations, developing principles that you can use in any market.

If you have relationships, you've likely been part of silent agreements. Silent agreements are the implicit "rules" of your relationships that arise from unspoken beliefs and expectations that both parties hold, stemming from your earliest experiences and reinforced as you mature. They can sound something like "the person who makes more money should pay for the dates," or "my boss doesn't offer me a raise, and he knows I won't ask for one". These agreements can hinder your relationships, remaining undiscussed due to fear, aversion to conflict, feelings of obligation, or guilt.

22 writers talk about their memorable excursions and the act of walking, and share their creative observations. In these six series, taken from BBC Radio 3's The Essay, an array of novelists, poets, journalists and biographers chart the varied and inspiring walks they have taken around Britain and elsewhere. Here are treks taken at daybreak and after dark; in winter and in spring; in the footsteps of the past; and - in the case of Robert Macfarlane - along the ridges of the South Downs.