検索キーワード： 著者 "Peter Wilken" すべてのカテゴリー

Peter Wilken is an award winning brand strategist, author, speaker, and creator of The lighthouse Brand Strategy Academy online coaching program for aspiring CBOs, entrepreneurs, marketers, and anyone who wants to stand out in a crowd. Peter's branding philosophy takes you beyond important but more surface ideas of style consistency and logo into a whole-business approach to branding that will improve your marketing and your business practices.

Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world’s leading brands at the world’s top agencies. The book is structured to follow the author’s proven Brand Centered Management™ process, with a smattering of different “tools” split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can listen to the book in stepwise fashion or cherry-pick in whatever order you wish—just like a dim sum meal.