検索キーワード： 著者 "Scott Stratten Alison Stratten" すべてのカテゴリー

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences, and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. UnSelling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers.

Aborda la necesidad de cambiar el enfoque de negocios y alejarse de la visión de embudo para poder alcanzar el éxito en los negocios físicos y digitales. Muestra los secretos de lo que influencia las decisiones de compra y resalta tres factores de diferenciación: contenido, conexión, compromiso.

A rallying cry for everyone tired of keyboard commandos and people who use speakerphones in open plan offices, The Jackass Whisperer is your guide to dealing with the worst people on earth. Jackasses are those who make our lives needlessly harder. They drive too slowly in the fast lane and too quickly in the slow lane, reply all, heat up fish in the microwave at work, and share way too much information about their cleanse on Facebook. They live in our homes, work in our offices, and shop at our stores.

UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.

We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships - from how we hire and manage, to how we communicate with our current and would-be customers. With all the excitement of our time comes confusion and fear for many businesses. This is the age of disruption - it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market.

Business is built on relationships, so make building them your business. Discussions centered around authenticity, integrity and community served with a side of sarcasm. Hosted by Scott and Alison Stratten.