A business's overall strategy may be set at board level, but many people throughout the organisation will be involved in deciding that strategy and implementing it - making decisions that are strategic in nature. On these decisions hangs the future of the business: how successful it is, even whether it is successful. Yet business history is full of strategic decisions, both big and small, that were weak, poorly conceived and consequently disastrous.

You aspire to lead with greater impact. The problem is you're busy executing on today's demands. You know you have to carve out time from your day job to build your leadership skills, but it's easy to let immediate problems and old mindsets get in the way. Leadership and development expert Herminia Ibarra shows how managers and executives at all levels can step up to leadership by making small but crucial changes in their jobs, their networks, and themselves.

Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Whether he was introducing the latest iPad or delivering a keynote presentation, Steve Jobs electrified audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told a story, painted a picture, and shared a vision. He gave his audience a transformative experience that was unique, inspiring, and unforgettable. Now you can do it too, by learning the specific techniques that made Jobs the most captivating communicator on the world stage.

How organizations can deliver significant performance gains through strategic investment in marketing.

Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification.

Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.

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マッキンゼーコンサルタント大前研一氏が"経営戦略"を包括的にまとめた名著を新装刊
マッキンゼー社がクライアント経営層を特別に招待し開催したセミナー「トップマネジメント・コンファレンス(1978)」。セミナーでは当時35歳の大前研一氏を中心とするマッキンゼーコンサルタントが"経営"を6つの戦略手法から豊富な実例・図版を用いて解説し、セミナーはプレジデント社により『マッキンゼー...

Finally, we are learning that simplicity equals sanity. We’re rebelling against technology that’s too complicated, DVD players with too many menus, and software accompanied by 75-megabyte “read me” manuals. The iPod’s clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that’s simple and easy to use, but also does all the complex things we might ever want it to do.

ビジネスの現場で遭遇するさまざまな状況を12に分類し、各状況で絶対に覚えておきたい英語表現を網羅したフレーズ集。

How do some people bounce back with vigor from daily setbacks, professional crises, or even intense personal trauma? This collection of articles from HBR includes "How Resilience Works", by Diane Coutu; "Resilience for the Rest of Us", by Daniel Goleman; "How to Evaluate, Manage, and Strengthen Your Resilience", by David Kopans; "Find the Coaching in Criticism", by Sheila Heen and Douglas Stone; and much more.

With the third refreshed edition of 100 Ways to Motivate Yourself, Steve Chandler helps you create an action plan for living your vision, in business and in life. It features 100 proven methods to positively change the way you think and act - methods based on feedback from the hundreds of thousands of corporate and public seminar attendees Chandler speaks to each year. The book now also includes techniques and breakthroughs he has created for individual coaching clients.

貧困、難民、過疎化、人種差別、耕作放棄地、フードロス、地球温暖化……社会問題を解決するビジネス（ソーシャルビジネス）しかやらない会社、ボーダレスグループ

With advice and tools for improving a wide array of communication skills - from delivering an effective presentation to drafting proposals to the effective use of e-mail - Business Communication helps managers deliver information effectively.

On October 5, 2011, the news of the death of technology innovator Steve Jobs rocked the world. The failing health of the Apple cofounder and Pixar CEO was no secret. Jobs had given up his role as Apple's CEO just a few months prior because of his struggle with pancreatic cancer. But his death still drew a huge reaction. From Apple employees and fans to political and business leaders, people honored Jobs' passing by reflecting on his prolific life that greatly influenced the way technology is used.

For all its good intentions, Who Moved My Cheese? basically reduces us to mice in a maze sniffing after cheese. Harvard Business School professor Deepak Malhorta uses a fable involving a different set of mice in a maze—mice who question everything—to help readers see how they underestimate their ability change the rules, overcome the constraints they face, and control their own destiny.

What is the nature of human happiness, and how do we achieve it in the course of our professional lives? And is it even worth pursuing? This book explores answers to these questions with research into how happiness is measured, frameworks for personal behaviors, management techniques that build happiness in the workplace - and warnings that highlight where the happiness hype has been overblown.

ネイティブの文化では、どの様にして同僚や上司や部下と上手く付き合っているのでしょうか？　このシリーズでは、職場での挨拶の仕方から会議の進め方まで状況別に具体例を用いてレッスンを進めて行きます。文化の差が大きい日本とアメリカの場合、この差を渡米前に学ぶ事はとても大切です。例えば、ある日本人駐在員は、赴任時に上司が不在の為、職場での紹介が遅れました。周りのアメリカ人達は、「彼は誰？」「どうして挨拶しないの？」などと職場に緊張感が走りました。なぜでしょうか？　それはアメリカでは、目と目が合えば新しく移動して来た社員の方から自己紹介をしていくからです。そうすると相手もこちらの存在を理解し、歓迎してくれます。紹介されるまで黙っている日本人に対し、積極的に自己紹介をするアメリカ人。文化が違うのです。English Vitaminが提供する英会話習得は、常に文化と一体です。アメリカでの実生活では、２０％くらいの言語処理能力と残り８０％は、相手国の文化の理解、つまりアメリカ文化に合わせた適応能力が必要となります。彼らの習慣、信念、価値観、思考回路を学び、それを受け入れなければあなたのアメリカでの生活は、寂しく惨めな思いをすることになるかもしれません。この事実を明確に理解し、渡米すれば、きっと、あなたの精神的な不安を和らげ、充実したアメリカ生活へ溶け込むことができるでしょう。

In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.

Many dread small talk and shy away from it as much as possible. But whether we like it or not, there’s no way we can escape small talk because it is part of everyday interactions. Humans are social creatures and we use conversation as our way to emotionally connect with each other. If you are one of them, worry not because you are about to learn the techniques to gracefully jumpstart a conversation with anyone in any situation.

What if somebody told that your day-to-day conversations could immediately improve every relationship in your life? In this audiobook, you’ll discover one of the most valuable (yet surprisingly little-known) ways to sharpen your communication skills. Whatever kind of relationship you want to improve, this guide provides you with simple, practical, proven techniques for improving any kind of relationship in your life.

Since taking over TED in the early 2000s, Chris Anderson has shown how carefully crafted short talks can be the key to unlocking empathy, stirring excitement, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience's worldview. Done right, a talk is more powerful than anything in written form.

This is an audio summary of Zero to One, a book containing hard-hitting set of standards for entrepreneurs, start-ups, and thought-leaders to carefully consider when building the “next big thing” of the future.

■人気書籍、アルク「キクタン ビジネス【Basic】」の例文+チャンツ音声です!本コンテンツには、書籍に付属の「チャンツ」音声と、チャンツに収録されている全784単熟語を使った「例文」読み上げ音声(英語+日本語訳)が収録されています。■単熟語は以下の分野に整理されているので、自分の仕事とも関連づけやすい!会社・組織/経済・経営/人事・仕事/製造・製品/販売・取引/金融・会計/通信・伝達/会議・交渉/法律・税制/その他※本商品にテキスト情報は含まれておりません。◇対象レベル◇全レベル

"The Story of Peter Pan", by James M. Barrie, is one of the most famous tales about youth and dream-like adventures; this classic adaptation of Barrie's play will let you fly on the wings of your imagination. "The History of Tom Thumb" was the first fairy tale ever printed in English. "The Three Sillies" is a very old folktale, and has been handed down over the centuries for its entertainment value. "Goldilocks and the Three Bears" is a classic folktale of which numerous versions are known; they all delight and educate children about the importance of boundaries and personal property. Last but not least, "Jack the Giant Killer" is a fascinating folk tale coming from the Middle Ages, set during King Arthur's reign; it shows how a young man uses clever tricks to outwit terrible giants and rid England of their terrible threats.