In today’s episode, we’ll be talking about a question that comes up for a lot of trainers, consultants, and coaches…

“What types of marketing should I focus on first? What should I create first? Where do I start?”

You’ll learn:

- How to focus on the best next marketing step—whether you’re just starting out or have hit a plateau in your established business.

- The two main approaches to marketing, and which one you should follow.

- Why rushing through the strategy step in your marketing will keep you stuck.

- Common misconceptions about what marketing actually is—and a better way to define it.

- What NOT to do first—and what you should start focusing on instead.

Quick note—I’ve recently updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches.

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Hit a Plateau in Your Training, Consulting, or Coaching Business?

When you’ve hit a plateau in your business and aren’t attracting as many new clients as you need, it can be hard to know what to change in your marketing to fix the problem.

With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place.

Luckily, fine-tuning your marketing doesn’t need to be complicated. You just need to focus on the key fundamentals—the 20% of actions that drive 80% of the impact.

Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you:

- Find and fix the weak spots in your marketing that are holding you back

- Fine-tune your positioning and marketing strategy

- Start growing again by attracting more of your ideal clients

Welcome to the Attract Your Ideal Clients podcast.

This show is for entrepreneurs who sell their expertise, including trainers, consultants, and coaches looking for real-world, actionable marketing advice to help them identify their competitive strengths, find and fix the marketing bottlenecks that are holding them back, and confidently make the right marketing decisions for their unique business.

Today, we’ll be talking about ways to measure the success of your marketing.

We’ll cover questions like:

- Why is it so important to have a clear definition of success for your marketing?

- How might success be measured differently in different situations?

- What are some common challenges when trying to measure your marketing’s success?

Joining me on the panel today are:

Christie Calahan, Marketing Director, Great Careers Network (https://www.linkedin.com/in/christieerincalahan)

Faith Boone, Founder at Boone Logic (https://www.linkedin.com/in/faithboone)

Andy Baker, Co-Founder, Creative Director at CreativeFuse (https://www.linkedin.com/in/graphicthread)

Quick note—I’ve recently updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches.

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Hit a Plateau in Your Training, Consulting, or Coaching Business?

When you’ve hit a plateau in your business and aren’t attracting as many new clients as you need, it can be hard to know what to change in your marketing to fix the problem.

With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place.

Luckily, fine-tuning your marketing doesn’t need to be complicated. You just need to focus on the key fundamentals—the 20% of actions that drive 80% of the impact.

Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you:

- Find and fix the weak spots in your marketing that are holding you back

- Fine-tune your positioning and marketing strategy

- Start growing again by attracting more of your ideal clients

There are probably thousands of potential clients out there that need your help—but won’t ever hire you because they simply don’t know you exist.

In today’s episode, we’ll be talking about ways to use highly targeted pay-per-click advertising to reach those ideal prospects, and generate fresh leads into your sales pipeline.

Joining me today is Carissa Richardson (https://www.linkedin.com/in/carissarichardson), Founder & CEO of Kindred Strategy, a paid advertising agency in Dublin, Ohio.

Quick note—I’ve recently updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches.

___

Hit a Plateau in Your Training, Consulting, or Coaching Business?

When you’ve hit a plateau in your business and aren’t attracting as many new clients as you need, it can be hard to know what to change in your marketing to fix the problem.

With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place.

Luckily, fine-tuning your marketing doesn’t need to be complicated. You just need to focus on the key fundamentals—the 20% of actions that drive 80% of the impact.

Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you:

- Find and fix the weak spots in your marketing that are holding you back

- Fine-tune your positioning and marketing strategy

- Start growing again by attracting more of your ideal clients

Without a clear understanding of your core mission and strengths, it can be really hard to truly set yourself apart from other trainers, consultants, or coaches.

In today’s episode, we’ll talk about ways to identify and leverage your competitive strengths so you can stand out in a crowded field.

We’ll cover questions you might have, like:

- What exactly are competitive strengths?

- Why is focusing on your competitive strengths so important?

- What are some common challenges to leaning into your competitive strengths, and how can you overcome them?

Joining me on the panel today are:

- Brad Dresbach, Chief Creative Strategist at Prism Marketing (https://www.linkedin.com/in/braddresbach/)

- Melanie Darcy, Direct Response Copywriter at Melanie D'Arcy Copywriting (https://www.linkedin.com/in/melanie-darcy/)

- Dana Herra, Content Marketer at Herra Communications (https://www.linkedin.com/in/danaherra/)

- Brad Schechter, Head of Marketing at Fuel Cycle (https://www.linkedin.com/in/bwschechter/)

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Note 9/3/24: I’ve updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches.

___

Hit a Plateau in Your Training, Consulting, or Coaching Business?

When you’ve hit a plateau in your business and aren’t attracting as many new customers as you need, it can be hard to know what to change in your marketing to fix the problem.

With so many new concepts to learn and options to consider, it’s no wonder you feel overwhelmed and stuck in place.

Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you:

- Find and fix the weak spots in your marketing that are holding you back

- Fine-tune your positioning and marketing strategy

- Start growing again by attracting more of your ideal customers

Today we’re talking about the importance of defining your target audience and ideal customer profile (ICP) to help you grow your training, consulting, or coaching business.

We cover:

- What exactly is an ICP?

- Why defining and focusing on the right ideal customer profile is so critical to building your business

- Some common ICP related challenges, and how to overcome them

Joining me on the panel today are:

- Marisa Shadrick, Online Traffic Strategist, Copywriter, and Personal Brand Coach at Amplify Your Authority (https://www.linkedin.com/in/marisashadrick)

- Lorri Klassen, Social Media Marketing Specialist at Klassen Marketing Co. (https://www.linkedin.com/in/lorriklassen)

- Natalie Heckendorn, Director of Product Marketing at CSG (https://www.linkedin.com/in/natalie-heckendorn-marketer)

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Note 9/3/24: I’ve updated the show name from “Attract Your Ideal Customers” to “Attract Your Ideal Clients” to align more with the specific needs of trainers, consultants, and coaches.

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Hit a plateau in your training, consulting, or coaching business? Visit https://marcusschaller.com/subscribe for weekly troubleshooting guides and tips to help you:

- Find and fix the weak spots in your marketing that are holding you back

- Fine-tune your positioning and marketing strategy

- Start growing again by attracting more of your ideal customers

In today’s episode, Kendall Breitman shares her perspective on how to cut through the noise and attract your ideal customers.

Connect with Kendall on LinkedIn at https://www.linkedin.com/in/kbreitman/.

In today’s episode, Stephanie Madsen shares her perspective on how to cut through the noise and attract your ideal customers.

Connect with Stephanie on LinkedIn at https://www.linkedin.com/in/stephmadsen/.

In today’s episode, Dr. Nadya Zhexembayeva shares her perspective on how to cut through the noise and attract your ideal customers.

Connect with Nadya on LinkedIn at https://www.linkedin.com/in/nadyazhexembayeva/.