How do companies set prices, and why do some businesses thrive while others struggle? Steve Luther and Van Hohe sit down with Scott Green, Founder & CEO of Profit Drivers, to pull back the curtain on the world of strategic pricing. With decades of experience helping major corporations like Stanley Black & Decker, BP, and IT Corporation optimize their pricing models, Scott shares his insights on what makes or breaks a company’s profitability.

✅ How pricing strategies impact businesses of all sizes—from startups to Fortune 500s ✅ The biggest mistakes companies make when setting prices ✅ Why pricing isn’t just about numbers—it’s about perception, strategy, and profitability

"Turning your business over to an algorithm to figure out pricing? That’s crazy." — Scott Green

Connect with Scott Green:

• Website: https://www.profitdrivers.com
• Email: scott.green@profitdrivers.com
• Phone: (954) 242-5608

📢 Don’t miss this one! Subscribe to Behind the Curtain and uncover the strategies behind Nashville’s biggest movers and shakers.

Connect with:

Van Hohe

• https://www.linkedin.com/in/vanhohe/
• http://www.chordrealestate.com/

Steven Luther

• https://www.linkedin.com/in/scluther
• http://www.chordrealestate.com/

Love Behind the Curtain? Don’t miss a single episode, hit subscribe on your favorite podcast app!

• Spotify: https://open.spotify.com/show/27BCCO9fgSldtIczoeZ6i0
• Apple: https://podcasts.apple.com/us/podcast/behind-the-curtain/id1733093503
• Youtube: https://www.youtube.com/@CHORDrealestate
• Podbean: https://behindthecurtainpodcast.podbean.com/

Follow Behind the Curtain on social for updates, sneak peeks, and behind-the-scenes content.

Developed by Titan Media Worx – making podcasting easy and professional. Learn more about our video editing services and how we can help you grow! Visit our website: https://titanmediaworx.com/

#BehindTheCurtain #RealEstate #InternationalLiving #Nashville #ChordRealEstate #AffordableLuxury #SubscribeNow #NashvillePodcast #RealEstateInvesting #Podcast #SteveLuther #VanHohe

Today we pull back the curtain swapping Nashville’s skyline for the ocean views of Panama. That’s right—this episode, we’re diving into the world of Panama real estate with a top-notch team of agents and legal pros who know every corner of the market.

Our guests Yadi, Carol, Maria Alexandra, and Jose aren’t just selling you a place—they’re breaking down exactly why Panama is catching everyone’s eye right now. From a warm climate and a stable economy to seriously affordable luxury (think condos from $150K and beachfront cottages at $300K), Panama’s got options for every kind of lifestyle. And did we mention Margaritaville is setting up shop? Yup, you could own a villa in Margaritaville.

Highlights:

• Residency by Investment: A $300K property investment can get you residency in just 45 days. Perfect for retirees, expats, and investors looking for a “Plan B.”
• Ocean Reef Islands: Panama’s version of a luxury paradise—these man-made islands offer high-end living right in Panama City, complete with stunning views and a private marina.
• Panama’s Perks: Affordable healthcare, U.S. dollar currency, no natural disasters, and a lifestyle that’ll make you feel like every day’s a vacation.

Steve and Van also dive into the team’s stories—how a chance visit to Panama turned into long-term investments for Steve and Ashley, and how this team has helped investors around the world find their own slice of paradise.

Whether you're thinking about a second home, a retirement spot, or just want to learn about international real estate, tune in for some fresh perspective on why Panama’s attracting attention.

Connect with:

Van Hohe

• LinkedIn: https://www.linkedin.com/in/vanhohe/
• Website: http://www.chordrealestate.com/

Steven Luther

• LinkedIn: https://www.linkedin.com/in/scluther/
• Website: http://www.chordrealestate.com/

Love Behind the Curtain? Don’t miss a single episode—hit subscribe on your favorite podcast app!

- Spotify: https://open.spotify.com/show/27BCCO9fgSldtIczoeZ6i0

- Apple: https://podcasts.apple.com/us/podcast/behind-the-curtain/id1733093503

- Youtube: https://www.youtube.com/@CHORDrealestate

Follow Behind the Curtain on social for updates, sneak peeks, and behind-the-scenes content.

Developed by Titan Media Worx – making podcasting easy and professional. Learn more about our video editing services and how we can help you grow!

• Visit our website: https://titanmediaworx.com/

#BehindTheCurtain #PanamaRealEstate #InternationalLiving #NashvilleToPanama #ChordRealEstate #ExpatLife #AffordableLuxury #ResidencyByInvestment #CatchTheWave #SubscribeNow #NashvillePodcast #RealEstateInvesting #TropicalLifestyle

We pull back the curtain with Eugene Lee, the CEO and Managing Director of 3 Strand Sports & Entertainment. With over 20 years of experience, Eugene takes us on a journey through the highs, lows, and everything in between, sharing the hard-earned wisdom that has shaped his path. From contract negotiations in the NFL to managing personal and professional challenges during the pandemic, Eugene's story is packed with insights you won’t find in any textbook. “It’s not so much about the triumphs but the trials... Character is revealed through adversity.”

Join us as we explore the real stories behind Eugene’s work in sports management, how his faith, integrity, and commitment to serving others guide his every decision, and the fascinating transition to his new life in Nashville. Whether you're a seasoned professional or just starting out, there's something here for everyone.

Episode Highlights:

• The role of faith in Eugene’s decision to move to Nashville.
• Navigating complex NFL contracts and protecting player health.
• Building a media production career and transitioning to storytelling.

Thanks again to Eugene for sharing his inspiring journey. We’ve got even more exciting conversations lined up in the coming episodes, so stay tuned!

Van Hohe

• https://www.linkedin.com/in/vanhohe/
• http://www.chordrealestate.com/

Steven Luther

• https://www.linkedin.com/in/scluther/
• https://www.chordrealestate.com

Eugene Lee

• https://www.linkedin.com/in/eugene-lee-20016468/
• https://3strandsports.com/

Produced by Titan Media Worx.

This episode was brought to you by the Chord Real Estate team, your source for insightful discussions with leaders who are transforming their industries. Tune in for more episodes featuring stories of innovators and entrepreneurs.

#SportsManagement #NFL #FaithInBusiness #NashvilleLeaders #MediaProduction #BehindTheCurtainPod