How do companies set prices, and why do some businesses thrive while others struggle? Steve Luther and Van Hohe sit down with Scott Green, Founder & CEO of Profit Drivers, to pull back the curtain on the world of strategic pricing. With decades of experience helping major corporations like Stanley Black & Decker, BP, and IT Corporation optimize their pricing models, Scott shares his insights on what makes or breaks a company’s profitability.

✅ How pricing strategies impact businesses of all sizes—from startups to Fortune 500s ✅ The biggest mistakes companies make when setting prices ✅ Why pricing isn’t just about numbers—it’s about perception, strategy, and profitability

"Turning your business over to an algorithm to figure out pricing? That’s crazy." — Scott Green

Connect with Scott Green:

• Website: https://www.profitdrivers.com
• Email: scott.green@profitdrivers.com
• Phone: (954) 242-5608

📢 Don’t miss this one! Subscribe to Behind the Curtain and uncover the strategies behind Nashville’s biggest movers and shakers.

Connect with:

Van Hohe

• https://www.linkedin.com/in/vanhohe/
• http://www.chordrealestate.com/

Steven Luther

• https://www.linkedin.com/in/scluther
• http://www.chordrealestate.com/

Love Behind the Curtain? Don’t miss a single episode, hit subscribe on your favorite podcast app!

• Spotify: https://open.spotify.com/show/27BCCO9fgSldtIczoeZ6i0
• Apple: https://podcasts.apple.com/us/podcast/behind-the-curtain/id1733093503
• Youtube: https://www.youtube.com/@CHORDrealestate
• Podbean: https://behindthecurtainpodcast.podbean.com/

Follow Behind the Curtain on social for updates, sneak peeks, and behind-the-scenes content.

Developed by Titan Media Worx – making podcasting easy and professional. Learn more about our video editing services and how we can help you grow! Visit our website: https://titanmediaworx.com/

#BehindTheCurtain #RealEstate #InternationalLiving #Nashville #ChordRealEstate #AffordableLuxury #SubscribeNow #NashvillePodcast #RealEstateInvesting #Podcast #SteveLuther #VanHohe

Today we pull back the curtain swapping Nashville’s skyline for the ocean views of Panama. That’s right—this episode, we’re diving into the world of Panama real estate with a top-notch team of agents and legal pros who know every corner of the market.

Our guests Yadi, Carol, Maria Alexandra, and Jose aren’t just selling you a place—they’re breaking down exactly why Panama is catching everyone’s eye right now. From a warm climate and a stable economy to seriously affordable luxury (think condos from $150K and beachfront cottages at $300K), Panama’s got options for every kind of lifestyle. And did we mention Margaritaville is setting up shop? Yup, you could own a villa in Margaritaville.

Highlights:

• Residency by Investment: A $300K property investment can get you residency in just 45 days. Perfect for retirees, expats, and investors looking for a “Plan B.”
• Ocean Reef Islands: Panama’s version of a luxury paradise—these man-made islands offer high-end living right in Panama City, complete with stunning views and a private marina.
• Panama’s Perks: Affordable healthcare, U.S. dollar currency, no natural disasters, and a lifestyle that’ll make you feel like every day’s a vacation.

Steve and Van also dive into the team’s stories—how a chance visit to Panama turned into long-term investments for Steve and Ashley, and how this team has helped investors around the world find their own slice of paradise.

Whether you're thinking about a second home, a retirement spot, or just want to learn about international real estate, tune in for some fresh perspective on why Panama’s attracting attention.

Connect with:

Van Hohe

• LinkedIn: https://www.linkedin.com/in/vanhohe/
• Website: http://www.chordrealestate.com/

Steven Luther

• LinkedIn: https://www.linkedin.com/in/scluther/
• Website: http://www.chordrealestate.com/

Love Behind the Curtain? Don’t miss a single episode—hit subscribe on your favorite podcast app!

- Spotify: https://open.spotify.com/show/27BCCO9fgSldtIczoeZ6i0

- Apple: https://podcasts.apple.com/us/podcast/behind-the-curtain/id1733093503

- Youtube: https://www.youtube.com/@CHORDrealestate

Follow Behind the Curtain on social for updates, sneak peeks, and behind-the-scenes content.

Developed by Titan Media Worx – making podcasting easy and professional. Learn more about our video editing services and how we can help you grow!

• Visit our website: https://titanmediaworx.com/

#BehindTheCurtain #PanamaRealEstate #InternationalLiving #NashvilleToPanama #ChordRealEstate #ExpatLife #AffordableLuxury #ResidencyByInvestment #CatchTheWave #SubscribeNow #NashvillePodcast #RealEstateInvesting #TropicalLifestyle

We pull back the curtain with Eugene Lee, the CEO and Managing Director of 3 Strand Sports & Entertainment. With over 20 years of experience, Eugene takes us on a journey through the highs, lows, and everything in between, sharing the hard-earned wisdom that has shaped his path. From contract negotiations in the NFL to managing personal and professional challenges during the pandemic, Eugene's story is packed with insights you won’t find in any textbook. “It’s not so much about the triumphs but the trials... Character is revealed through adversity.”

Join us as we explore the real stories behind Eugene’s work in sports management, how his faith, integrity, and commitment to serving others guide his every decision, and the fascinating transition to his new life in Nashville. Whether you're a seasoned professional or just starting out, there's something here for everyone.

Episode Highlights:

• The role of faith in Eugene’s decision to move to Nashville.
• Navigating complex NFL contracts and protecting player health.
• Building a media production career and transitioning to storytelling.

Thanks again to Eugene for sharing his inspiring journey. We’ve got even more exciting conversations lined up in the coming episodes, so stay tuned!

Van Hohe

• https://www.linkedin.com/in/vanhohe/
• http://www.chordrealestate.com/

Steven Luther

• https://www.linkedin.com/in/scluther/
• https://www.chordrealestate.com

Eugene Lee

• https://www.linkedin.com/in/eugene-lee-20016468/
• https://3strandsports.com/

Produced by Titan Media Worx.

This episode was brought to you by the Chord Real Estate team, your source for insightful discussions with leaders who are transforming their industries. Tune in for more episodes featuring stories of innovators and entrepreneurs.

#SportsManagement #NFL #FaithInBusiness #NashvilleLeaders #MediaProduction #BehindTheCurtainPod

We pull back the curtain with Dave Petruziello, the Founder and BDO of Vocana. With a unique career journey that spans from the NFL to pioneering innovation in the music industry, Dave shares how he’s transforming the way independent musicians manage their careers and connect with fans. From his time playing alongside Tom Brady to developing a platform that empowers artists with data analytics and real-time engagement, Dave’s passion for leveling the playing field in the music business shines through.

We also dive into his work with the Steve Popovich Legacy Foundation, his thoughts on entrepreneurship, and the drive behind his commitment to supporting musicians. Whether you’re an aspiring entrepreneur, a music lover, or curious about career pivots, Dave’s story offers plenty of valuable insights and inspiration.

Join us as we explore the highs, the challenges, and the passion that fuels Dave’s mission to revolutionize the music industry.

Connect with Dave Petruziello:

• https://www.linkedin.com/in/dave-petruziello/
• http://www.vocana.co/

Connect with:

• Van Hohe:https://www.linkedin.com/in/vanhohe/ | Chord Real Estate
• Steven Luther:https://www.linkedin.com/in/scluther/ | Chord Real Estate

Produced by Titan Media Worx Brought to you by the Chord Real Estate team

#BehindTheCurtain #Vocana #DavePetruziello #MusicTech #IndependentArtists #EntrepreneurJourney #MusicBusiness #NFLtoMusic #FanEngagement #LegacyBuilding #DataAnalytics #NashvilleLeadership #TitanMedia

In this episode of Behind the Curtain, we sit down with Kevin McCarty, the CEO and Co-Founder of "We Should Write Sometime," an innovative app that's changing the game for songwriters everywhere. Kevin opens up about his journey from Cincinnati to Nashville, where he combined his expertise in sales management with his passion for music to create a platform that makes it easier than ever for songwriters to connect and collaborate.

With a background rooted in sales management and organizational effectiveness, Kevin's vision is reshaping the music industry landscape by empowering songwriters to spend more time creating and less time searching for the right collaborators. He shares the challenges of launching a tech startup in the traditional music industry, the inspiration behind his app, and the valuable lessons he's learned along the way. Whether you're a seasoned musician, an aspiring songwriter, or simply interested in the intersection of music and technology, this episode offers a wealth of insights and inspiration.

Connect with Kevin McCarty:

• https://www.linkedin.com/in/kevinmccartynash/
• We Should Write Sometime

Connect with:

• Van Hohe https://www.linkedin.com/in/vanhohe/
• Chord Real Estate
• Steven Luther https://www.linkedin.com/in/scluther/
• Chord Real Estate

Produced by Titan Media Worx. This episode is brought to you by the Chord Real Estate team, your source for insightful discussions with leaders who are transforming their industries. Tune in for more episodes featuring stories of innovators and entrepreneurs.

#MusicTech, #Songwriting, #MusicIndustry, #WeShouldWriteSometime, #BehindTheCurtainPod, #Nashville, #MusicCollaboration, #Innovation, #Entrepreneurship, #KevinMcCarty

We’re diving into the real stories—those untold challenges and unexpected victories that shape what it means to lead in both the music and tech industries. Whether you’re a seasoned pro or just getting started, this episode has something for you.

Here’s what we’re unpacking:

• The serendipitous twists that brought Keith and Diana together
• How the Nashville Drone Co. took flight during the pandemic
• Why grandparenting is their favorite role yet and the inspiration behind their podcast, "Nona and Tata"

Standout Moments:

• How 9/11 Brought Them Together
• The Birth of Nashville Drone Co.
• The Vision Behind "Nona and Tata"

🎧 Don’t forget to like, subscribe, and hit that notification bell so you never miss an episode!

Connect with Our Guests:

• https://www.linkedin.com/in/keithstancil/
• https://www.artistgardenentertainment.com/
• https://www.nashvilledrone.co/

Catch Up with Us:

• https://www.linkedin.com/in/vanhohe/
• https://www.linkedin.com/in/scluther/

Produced by Titan Media Worx

Big thanks to Chord Real Estate for making this conversation possible. Stay tuned for more episodes where we get up close and personal with the innovators and entrepreneurs who are shaking things up in Nashville and beyond.

#Nashville #Podcast #MusicIndustry #DronePhotography #Entrepreneurship #LoveStory #Grandparenting

We pull back the curtain with Matt Wilson, the President of Special Operations Contingent Group Inc. (SOCG). With over 26 years of experience in U.S. Special Operations, including roles as a Ranger Instructor and Special Missions Unit Operator, Matt brings a wealth of knowledge in security training and operations management. Today, he's using his expertise to protect our everyday environments.

Whether you're a school administrator, corporate leader, or simply someone looking to enhance personal safety awareness, this episode provides invaluable insights from an expert in the field.

• Matt's transition from military service to founding SOCG and his mission to prevent tragedies with proactive safety measures.
• Insight into the iMatter program and how it's customized to meet the unique needs of different environments.
• Engaging discussions on situational awareness and practical tips for enhancing daily security.

A big thank you to Matt Wilson for sharing his journey and vital insights with us. To learn more about his work or explore security solutions for your organization, connect with Matt on LinkedIn or visit his company website.

• LinkedIn: Matt Wilson on LinkedIn
• Website: Special Operations Contingent Group, Inc.

• Van Hohe LinkedIn | Chord Real Estate
• Steven Luther LinkedIn | Chord Real Estate

#SecurityTraining #Leadership #SpecialOperations #SchoolSafety #CorporateSecurity #iMatterProgram #BehindTheCurtainPodcast #Podcast #MattWilson #SafetyAwareness #Community

Produced by Titan Media Worx, this episode is brought to you by the Chord Real Estate team—your source for insightful discussions with leaders who are transforming their industries. Stay tuned for more episodes featuring stories of innovators and entrepreneurs.

We pull back the curtain with Elliot Pinsly, the CEO of the Behavioral Health Foundation. With a deep passion for mental health, addiction care, and criminal justice reform, Elliot takes us through his journey from healthcare consulting to leading a transformative nonprofit. In this episode, he shares the highs, lows, and invaluable lessons learned while advocating for data-driven, nonpartisan policy changes that impact communities across Tennessee and beyond.

From the intersection of mental health and addiction care to the complexities of working within the political landscape, this conversation is packed with insights that will change how you view behavioral health. Elliot’s commitment to systemic change and his innovative approach to advocacy provide a roadmap for making a real difference.

Standout Moments:

• The critical role of crisis walk-in centers.
• How strategic advocacy can drive significant policy changes.
• The importance of education in reshaping the future of mental health care.

Whether you're a seasoned professional or just starting out, there’s something here for everyone.

Connect with Elliot Pinsly:

• LinkedIn: Elliot Pinsly
• Behavioral Health Foundation: behavioralhealthfoundation.org

Connect with the Hosts:

• Van Hohe: LinkedIn | Chord Real Estate
• Steven Luther: LinkedIn | Chord Real Estate

#MentalHealth #AddictionCare #CriminalJusticeReform #BehavioralHealth #HealthcareInnovation #BehindTheCurtainPodcast