In this episode, we dive into the world of marketing with Gaston Tourn, Chief Growth Officer at OddBox. Gaston shares his journey from a reluctant marketing student to a passionate marketing professional.

He discusses OddBox's mission to reduce food waste and its impact on climate change. Gaston offers valuable insights on developing marketing strategies, focusing on audience understanding, and the importance of customer-centric approaches.

The conversation covers various topics, including:

• Choosing effective marketing channels
• Key metrics for business growth
• Creating successful go-to-market strategies
• Leadership and team management
• The role of AI in content creation

Gaston also provides advice for aspiring marketers and early-stage tech startups, emphasizing the importance of understanding human behavior and maintaining a strong customer focus.

In this episode, we sit down with Eric Riley, Chief Marketing Officer and Business Development Officer at 4Creeks, Inc. Eric shares his journey into marketing and his passion for the architecture, engineering, and construction industry.

Eric discusses the importance of understanding customer needs through direct interactions and how 4Creeks integrates its teams for better communication. He emphasizes the significance of branding in their industry and how it goes beyond visual elements.

The conversation covers leadership strategies, including fostering growth mindsets and creating personalized development plans for team members. Eric also touches on how 4Creeks is leveraging AI in content marketing and knowledge sharing.

Finally, Eric offers valuable advice for aspiring marketers, stressing the importance of developing interpersonal skills alongside technical abilities in today's technology-driven world.

In this episode, we talk with Melinda Marchesi, Chief Marketing Officer of Prosper Marketplace. Melinda shares her journey from journalism to financial services marketing, offering valuable insights for aspiring marketers.

She discusses Prosper's role in helping people manage their finances and consolidate debt. Melinda explains their marketing strategies, including customer retention, partnerships, and direct mail.

The conversation covers content creation, metrics, brand consistency, and product marketing. Melinda emphasizes the importance of diverse skills in marketing teams and adapting to new technologies like AI.

She also provides advice for future marketers, stressing the value of business knowledge and exploring different career paths. This interview offers a wealth of knowledge for anyone interested in marketing leadership and financial technology.

In this episode, we talk with Daniela Fleischmajer, Chief Marketing Officer of Kyndryl.

Daniela shares her journey from sales to marketing and her experience at IBM and Kyndryl. She discusses Kyndryl's role as a B2B IT infrastructure service provider and their go-to-market strategy.

Key topics include:

• Personalized marketing approaches
• Content creation and thought leadership
• Metrics that matter in B2B marketing
• Leadership insights and career advice
• Using AI in marketing

Daniela offers valuable insights for marketers at all career stages. She emphasizes the importance of continuous learning, being bold, and staying true to oneself in the marketing field.

In this episode, we hear from Joseph Mendez, Chief Marketing Officer at Advenir Living. Joseph shares his journey from operations to marketing in the property management industry.

Key topics discussed include:

• Strategies for effective demand generation
• Using AI to enhance marketing efforts
• Maintaining brand consistency across multiple properties
• Building synergy between marketing and sales teams
• Leadership approaches in marketing organizations

Joseph offers valuable insights on leveraging customer demographics, focusing on high-quality lead sources, and using AI as a tool to support human creativity. He also shares advice for young marketers and startups looking to accelerate their product-market fit.

This conversation provides practical wisdom for marketers in any industry, especially those working in multi-location businesses or property management.

In this episode, we talk with Sarah Reynolds, Chief Marketing Officer at HiBob, a leading HR technology company.

Sarah shares her unique journey into marketing, from studying history to culinary school before finding her passion in tech marketing. She offers insights on HiBob's approach to serving modern, midsize, multinational companies.

The conversation covers a range of marketing topics, including:

• Go-to-market strategies for different company sizes
• Demand generation channels and content creation
• The role of AI in marketing
• Balancing data-driven decisions with creative intuition
• Branding challenges in a crowded market
• Product marketing misconceptions
• Leadership in diverse marketing teams

Sarah's candid perspectives provide valuable lessons for marketers at all levels, blending practical advice with strategic thinking.

In this episode, we dive deep into the world of marketing with Inga Broerman, Chief Marketing Officer at BlueLogic.

Inga shares her unique journey from operations to marketing and offers valuable insights on go-to-market strategies, demand generation, and content creation.

She discusses the challenges and opportunities presented by generative AI in marketing and provides a fresh perspective on branding in B2B contexts.

Inga also addresses common misconceptions about product marketing and shares her thoughts on effective leadership in marketing organizations.

The interview concludes with Inga's advice for young marketers starting their careers.

This episode is packed with practical wisdom for marketers at all levels, from those just starting out to seasoned professionals looking to stay ahead in a rapidly evolving field.

In this episode, we dive into the world of marketing with Kristin Guthrie, Chief Marketing Officer at Tronic.

Kristin shares her journey from selling rocks as a child to leading marketing efforts in aerospace and tech. She explains Tronic's innovative loyalty program solutions and how they're leveraging blockchain technology.

We explore key marketing topics including:

• Go-to-market strategies for startups
• Effective demand generation channels
• The role of content creation and AI
• Maintaining brand consistency
• Leadership in marketing organizations

Kristin offers valuable insights on conducting market research, tailoring strategies to specific audiences, and the importance of understanding different business functions. She also provides advice for aspiring marketers on seizing opportunities and continuous learning.