In this episode, Pete Martin, a six-time founder, reveals his top findings from his work on over 300 fast-scaling companies that doubled their revenue over multiple consecutive years. The insights are from his latest book, Scale Up Faster, where he uncovers the winning tactics used by the fastest-growing companies.

Pete shares real-world examples of businesses that skyrocketed by simplifying their approach, nurturing loyal customers and focusing on one growth channel. Whether it’s cold calling or content marketing, Pete explains how choosing and dominating one strategy can make all the difference.

Tune in to learn how to accelerate your business growth and foster long-lasting customer relationships that drive sustained success!

Connect with Pete: https://www.linkedin.com/in/petegmartin/

In today’s episode, we dive into how to grow an agency business at lightning speed. Jonny Tooze, entrepreneur, agency coach, and CEO of Pimms Associates, reveals the two fastest ways agencies scale: creating unstoppable hype and building an industry reputation through exceptional work. Whether you’re known for being everywhere or delivering flawless results, these approaches can catapult your agency to the next level.

Jonny also shares the secrets behind his LinkedIn success, where his personal brand generates 2.5 million organic impressions a week. Learn why personal branding is a powerful tool for visibility and how to tap into its potential without paying for ads.

Tune in for actionable insights that can help you grow fast, stay visible, and build an agency that stands out.

Connect with Jonny: https://www.linkedin.com/in/jonnytooze/

In this episode, Claire Atkin, CEO of Check My Ads Institute, unpacks the critical issues plaguing the world of programmatic advertising. She delves into how advertisers are losing control of where their ads go, the hidden costs within the ad tech supply chain, and the unchecked power of Google’s monopoly in the digital advertising landscape.

Claire also highlights the urgent need for transparency, the role of ad fraud in organised crime, and how these issues impact the media industry. Join us as she discusses the ongoing efforts to hold big tech accountable and create a fairer, more transparent system for advertisers and publishers alike.

If you're curious about what's really happening behind the scenes in digital advertising, this is the episode for you.

Connect with Claire: https://www.linkedin.com/in/claire-atkin/

I had a lot of lightbulb moments in my conversation with Kevin Rapp, Chief Creative Officer and Co-founder at Ultra Friends - specialising in creating advertising content that drives audiences to take action.

Kevin has this direct, honest and cheerful approach creative work that is refreshing to listen to. He's got so much experience and in this episode you can really learn how to create better content for your advertising. Learn from Kevin who does it for clients, but also for himself - just look at his LinkedIn profile to see what I mean. He's a great inspiration and an awesome guest.

Connect with Kevin: https://www.linkedin.com/in/kevin-rapp-consulting/

In this episode of Fixing the Game, Tony Wilson, fractional CFO and founder of Accquip, shares his expert insights on the financial health and growth strategies for digital agencies. Tony dives into why most agencies underinvest in sales and marketing, advocating for a 15-20% spend to drive real pipeline growth.

We also explore value pricing vs. hourly models, and the role of content marketing. If you’re tired of feast and famine cycles and want to learn how to better manage your agency's finances, this episode is packed with actionable advice on improving gross margins and positioning your agency for long-term growth.

Connect with Tony: https://www.linkedin.com/in/tony-wilson-cpa/

In this episode, Dan Englander, CEO of Sales Schema and author of Relationship Sales at Scale, shares his proven strategies for scaling agency growth and building meaningful client relationships in a digital world. We dive into the nuances of outbound email outreach, the importance of trust in B2B sales, and how to avoid the common pitfalls of mass outreach tactics. Dan also offers a step-by-step approach to verticalizing your outreach, creating personalized campaigns, and leveraging trust-building tactics for lasting client relationships.

Connect with Dan: https://www.linkedin.com/in/danenglander/

In this episode, I team up with Google Ads expert Boris Beceric to uncover the cheat codes that will help you take control of your campaigns, even in the face of increasing automation and shrinking control. We dive deep into the strategies that big brands use to dominate, and reveal how you can apply these tactics to your own business, regardless of size. From cracking the code on Performance Max campaigns to making the most out of limited data, this episode is all about empowering you to play by your own rules and beat the system at its own game. If you’re ready to break free from the constraints of big tech and take your Google Ads game to the next level, this episode is your playbook.

Connect with Boris: https://www.linkedin.com/in/borisbeceric/

In this episode, I have an insightful conversation with Jonathan Baker, co-founder of Punctuation, where we dive deep into the art of transforming your agency into a valuable, sellable asset. Jonathan shares his experiences and strategies for achieving sustainable growth, from the early stages of scaling to navigating the complexities of M&A transactions. We discuss what it takes to position your agency for success in today’s competitive market, how to benchmark effectively, and the critical steps you need to take to ensure a smooth and profitable exit.

Connect with Jonathan: https://www.linkedin.com/in/jonathandavidbaker/