In this episode, we welcome Noah Friedman, a distinguished venture capitalist and general partner at Top Shelf Ventures. Noah shares his fascinating career transition from acting to becoming a successful VC and entrepreneur in the alcohol industry. Noah provides valuable insights into his experiences founding Top Shelf Ventures, a fund specializing in the alcohol sector, and co-founding Uncharted, an innovative media and events business that facilitates connections between leading founders and investors. He offers expert advice on the challenges of fundraising for a new fund, strategies for cultivating relationships with Limited Partners, and the key criteria he considers when evaluating potential investments in alcohol brands. It's a spirited conversation you won't want to miss! Here's what you're in for: 00:00 Intro 07:49 Building relationships with mentors 11:56 The founding story of Uncharted 20:16 Challenges of raising a first-time fund 31:42 Investment criteria for alcohol brands 35:42 Valuation approaches for alcohol startups 37:18 Exit valuations in the alcohol industry 39:11 Advice for emerging fund managers 42:34 Outro This episode is sponsored by ThunderVC, an investment bank for founders by founders. Raising capital? Get a list of vetted VCs for FREE here: https://web.thunder.vc/list-of-investors-vcs-for-founders Raising debt? Find the perfect lender in minutes here: https://debt.thunder.vc Get the latest fundraising insights, news, and tips - https://join.thunder.vc ABOUT NOAH FRIEDMAN Noah Friedman is the Co-Founder and Managing Partner of Top Shelf Ventures, a venture and private equity fund that targets the biggest opportunities in the multi-trillion-dollar alcohol and vices industries. He is also the Co-Founder of Uncharted with Michael Loeb, a community of world-class founders and investors anchored by a monthly dinner series and an annual summit. Noah is a goal and growth-oriented, obsessively entrepreneurial individual passionate about creating, scaling, and growing great businesses. Noah’s experience and passions lie at the intersection of technology, media, CPG, and communication, with a background in acting and production that has been a fundamental building block for how he approaches business, communication, and people. Connect with Noah on: Linkedin: https://www.linkedin.com/in/noahsf/ X: https://x.com/noahsfriedman?lang=en ABOUT FUNDRAISING DEMYSTIFIED Our goal is simple: to equip you with the knowledge, inspiration, and guidance to navigate the labyrinthine world of fundraising. Whether you're a budding entrepreneur seeking seed funding or an established founder looking to scale your business, this podcast will provide you with the tools you need to conquer the fundraising landscape. Thank you for being a loyal subscriber to Fundraising Demystified. We appreciate your support and are excited to continue bringing you more inspiring stories from successful founders. ABOUT JASON Jason Kirby is the co-founder of Thunder VC. He is a serial entrepreneur with 4 multi-million exits and decades of experience in fundraising and business building. He has coached hundreds of entrepreneurs in his career on fundraising, investing, capital strategy, and business development. You can reach out to Jason through: Email: jason@thunder.vc LinkedIn: https://www.linkedin.com/in/jasonrkirby/

In this episode, we're joined by Prateek Joshi, founder and former CEO of Plutoshift (acquired), machine learning author, and now Venture Capitalist at Moxxie Ventures. Pratik shares his journey from growing up in India to becoming a successful tech entrepreneur and investor in Silicon Valley.

Pratik talks about his experiences writing 13 technical books on AI and machine learning, building and exiting a venture-backed startup, and transitioning to the world of venture capital. He offers valuable insights on fundraising, product development, and what he looks for as an investor in early-stage startups.

Here's what you're in for:

• 00:00 Intro

• 03:17 Writing 13 books on AI and machine learning

• 06:16 Founding Plutoshift and raising venture capital

• 14:59 Metrics and milestones for Series A funding

• 22:27 Transitioning from founder to VC

• 32:58 Advice for AI founders on product development and fundraising

• 37:38 How startups can differentiate in a crowded AI market

• 39:50 Key lessons learned as an entrepreneur and investor

• 44:30 Outro

  
  

This episode is sponsored by ThunderVC, an investment bank for founders by founders.

Raising capital? Get a list of vetted VCs for FREE here: https://web.thunder.vc/list-of-investors-vcs-for-founders

Raising debt? Find the perfect lender in minutes here: https://debt.thunder.vc

Get the latest fundraising insights, news, and tips - https://join.thunder.vc

ABOUT PRATEEK JOSHI

Prateek Joshi is a Venture Capitalist at Moxxie Ventures, focusing on seed-stage investments in AI, robotics, climate tech, and healthcare. He is the former founder and CEO of Plutoshift, an AI company for physical infrastructure that raised over $16 million in venture funding before being acquired. Pratik is also the author of 13 technical books on artificial intelligence and machine learning.

With a background in software engineering and AI from his time at NVIDIA, Pratik brings a unique blend of technical expertise and entrepreneurial experience to his role as an investor. He is passionate about helping early-stage founders navigate the challenges of building and scaling technology startups.

Connect with Prateek on:

• Linkedin: https://www.linkedin.com/in/prateek-joshi-91047b19/

• Website: https://www.prateekj.com/

• X: https://x.com/prateekvjoshi

• Email: prateek@moxie.vc

  
  

ABOUT FUNDRAISING DEMYSTIFIED

Our goal is simple: to equip you with the knowledge, inspiration, and guidance to navigate the labyrinthine world of fundraising. Whether you're a budding entrepreneur seeking seed funding or an established founder looking to scale your business, this podcast will provide you with the tools you need to conquer the fundraising landscape.

Thank you for being a loyal subscriber to Fundraising Demystified. We appreciate your support and are excited to continue bringing you more inspiring stories from successful founders.

ABOUT JASON

Jason Kirby is the co-founder of Thunder VC. He is a serial entrepreneur with 4 multi-million exits and decades of experience in fundraising and business building. He has coached hundreds of entrepreneurs in his career on fundraising, investing, capital strategy, and business development.

You can reach out to Jason through:

Email: jason@thunder.vc

LinkedIn: https://www.linkedin.com/in/jasonrkirby/

In this episode, we're joined by Aakash Shah, founder and CEO of Wyndly, a healthcare startup revolutionizing allergy treatment. Akash shares his journey from personal allergy sufferer to innovative healthcare entrepreneur, and reveals how he navigated the challenging waters of fundraising without relying solely on traditional venture capital.

Aakash talks about creative capital strategies, demonstrating how startups can thrive by thinking outside the VC box. From leveraging customer relationships to learning finance lessons from restaurant owners, Akash's approach offers valuable insights for entrepreneurs in any industry.

Here's what you're in for:

• 00:00 Intro

• 02:33 From personal struggle to startup solution

• 07:58 Y Combinator experience and its impact on fundraising

• 17:42 Creative capital strategies: Beyond traditional VC funding

• 33:16 Lessons from other industries

• 36:42 Understanding and optimizing cash conversion cycles

• 40:13 The importance of founder networks and peer support

• 46:09 Outro

This episode is sponsored by ThunderVC, an investment bank for founders by founders.

Raising capital? Get a list of vetted VCs for FREE here: https://web.thunder.vc/list-of-investors-vcs-for-founders

Raising debt? Find the perfect lender in minutes here: https://debt.thunder.vc

Get the latest fundraising insights, news, and tips - https://join.thunder.vc

ABOUT AAKASH SHAH

Aakash Shah is the co-founder and CEO of Wyndly, a healthcare startup dedicated to fixing allergies forever. With a background in software and growth product, Aakash leveraged his personal experience with severe allergies to create an innovative, accessible solution for allergy sufferers.

After graduating from the University of Virginia in 2016 with a dual major in Computer Science and Cognitive Science, Aakash joined small technology companies, knowing that technology would continue to change the world. Now, as a Wyndly patient and founder, he's dedicated himself to fixing people's allergies with personalized treatment and phenomenal care.

His journey from Y Combinator to exploring alternative funding strategies offers a fresh perspective on startup growth and capital acquisition in the healthcare sector. Aakash's approach combines his tech background with a deep understanding of healthcare needs, creating a unique blend of innovation and practicality in the allergy treatment space.

Connect with Aakash Shah on:

• Linkedin: https://www.linkedin.com/in/mraakashshah/

• X : https://x.com/aakashdotio

• Website: https://www.wyndly.com/

  
  

ABOUT FUNDRAISING DEMYSTIFIED

Our goal is simple: to equip you with the knowledge, inspiration, and guidance to navigate the labyrinthine world of fundraising. Whether you're a budding entrepreneur seeking seed funding or an established founder looking to scale your business, this podcast will provide you with the tools you need to conquer the fundraising landscape.

Thank you for being a loyal subscriber to Fundraising Demystified. We appreciate your support and are excited to continue bringing you more inspiring stories from successful founders.

ABOUT JASON

Jason Kirby is the co-founder of Thunder VC. He is a serial entrepreneur with 4 multi-million exits and decades of experience in fundraising and business building. He has coached hundreds of entrepreneurs in his career on fundraising, investing, capital strategy, and business development.

You can reach out to Jason through:

Email: jason@thunder.vc

LinkedIn: https://www.linkedin.com/in/jasonrkirby/

We're privileged to have Dan Reich join us in this episode - a seasoned entrepreneur and investor with an impressive track record of successful exits. From his humble beginnings selling bouncy balls in high school, he's gone on to found and exit companies in diverse sectors including technology and beauty.

In our conversation, Dan talks about the intricacies of startups, fundraising strategies, and the art of pivoting. He shares candid reflections on his experiences with ventures like Spinback, Tula Skincare, and Troops.ai, each representing different industries and fundraising approaches. Whether you're a first-time founder or a veteran entrepreneur, Dan's story and insights offer valuable lessons for navigating the complex world of startups and venture capital.

Here's what you're in for:

• 00:00 Intro

• 05:19 Choosing the right business partners

• 08:38 The power of the internet and social media

• 12:58 Pivoting from beauty to tech

• 31:17 Building on top of Slack and the acquisition by Salesforce

• 37:07 Post-Acquisition experience and building new ventures

• 43:03 Lessons on fundraising and capital allocation

• 53:40 Angel investing and giving back to the startup ecosystem

• 58:14 Outro

This episode is sponsored by ThunderVC, an investment bank for founders by founders.

Raising capital? Get a list of vetted VCs for FREE here: https://web.thunder.vc/list-of-investors-vcs-for-founders

Raising debt? Find the perfect lender in minutes here: https://debt.thunder.vc

Get the latest fundraising insights, news, and tips - https://join.thunder.vc

ABOUT DAN REICH

Dan Reich is a serial entrepreneur and investor with a track record of building and exiting successful companies across tech and beauty industries. His notable ventures include TULA Skincare (acquired by Procter & Gamble), Troops.ai (acquired by Salesforce), and Spinback (acquired by Buddy Media, later Salesforce). Dan's entrepreneurial journey, which began in his teens, has earned him recognition as one of the "coolest people in New York tech" by Business Insider.

Beyond his business acumen, Dan is an active angel investor, advisor, and philanthropist. He holds a degree in Electrical Engineering from the University of Wisconsin-Madison and has contributed to publications like Forbes and Harvard Business Review. When not building companies, Dan can be found at New York Giants games, on the golf course, or volunteering for rescue operations at Mount Snow, Vermont. His life philosophy is simple: "I am, and will forever be, a student."

Connect with Dan Reich on:

• Linkedin: https://www.linkedin.com/in/danreich/

• X : https://x.com/DanReich

• Website: https://danreich.com/

  
  

ABOUT FUNDRAISING DEMYSTIFIED

Our goal is simple: to equip you with the knowledge, inspiration, and guidance to navigate the labyrinthine world of fundraising. Whether you're a budding entrepreneur seeking seed funding or an established founder looking to scale your business, this podcast will provide you with the tools you need to conquer the fundraising landscape.

Thank you for being a loyal subscriber to Fundraising Demystified. We appreciate your support and are excited to continue bringing you more inspiring stories from successful founders.

ABOUT JASON

Jason Kirby is the co-founder of Thunder VC. He is a serial entrepreneur with 4 multi-million exits and decades of experience in fundraising and business building. He has coached hundreds of entrepreneurs in his career on fundraising, investing, capital strategy, and business development.

You can reach out to Jason through:

Email: jason@thunder.vc

LinkedIn: https://www.linkedin.com/in/jasonrkirby/

In this episode, we're thrilled to talk with a true tech veteran, Chris Gladwin, a serial entrepreneur and currently the CEO and co-founder of Ocient. Chris shares his journey through multiple successful ventures, including Cleversafe (acquired by IBM for over $1.4 billion) and MusicNow. He provides valuable insights into raising capital, navigating market cycles, and building resilient tech companies.

Chris offers a unique perspective on entrepreneurship, having raised hundreds of millions of dollars across various market conditions. He discusses the challenges of fundraising during different economic climates and shares strategies for success. Whether you're a first-time founder or a seasoned entrepreneur, Chris's practical advice and real-world stories will surely resonate.

Here's what you're in for:

• 00:00 - Intro

• 07:54 - Strategies for raising capital vs. selling companies

• 11:03 - Navigating fundraising in different market cycles

• 23:43 - Understanding valuation models and market trends

• 30:17 - Avoiding overvaluation and excessive burn rates

• 37:38 - The benefits of being bought rather than selling

• 39:35 - How Circuit City acquired Music Now

• 48:35 - Outro

  
  

This episode is sponsored by ThunderVC, an investment bank for founders by founders.

Raising capital? Get a list of vetted VCs for FREE here: https://web.thunder.vc/list-of-investors-vcs-for-founders

Raising debt? Find the perfect lender in minutes here: https://debt.thunder.vc

Get the latest fundraising insights, news, and tips - https://join.thunder.vc

ABOUT CHRIS GLADWIN

Chris Gladwin is a seasoned entrepreneur with multiple successful exits under his belt. He is currently the CEO and co-founder of OCIENT, a software company providing solutions for the world's largest data analyzing systems.

In 2004, Chris founded Cleversafe, which became the largest and most strategic object storage vendor in the world. Under his leadership, Cleversafe had over 1,000 patents granted or filed. After raising over $100M, Chris led the company to a $1.4B exit in 2015 when IBM acquired the company.

Before Cleversafe, Chris founded MusicNow and Cruise Technologies startups and led Zenith Data Systems' product strategy. He started his career at Martin Marietta as a database developer and holds an engineering degree from MIT. Chris's experience spans various sectors, including data storage, digital music, and enterprise software, making him a valuable voice in the tech startup ecosystem.

Connect with Chris Gladwin on:

• Linkedin: https://www.linkedin.com/in/chris-gladwin-7ba42b/

• Website: https://ocient.com/

  
  

ABOUT FUNDRAISING DEMYSTIFIED

Our goal is simple: to equip you with the knowledge, inspiration, and guidance to navigate the labyrinthine world of fundraising. Whether you're a budding entrepreneur seeking seed funding or an established founder looking to scale your business, this podcast will provide you with the tools you need to conquer the fundraising landscape.

Thank you for being a loyal subscriber to Fundraising Demystified. We appreciate your support and are excited to continue bringing you more inspiring stories from successful founders.

ABOUT JASON

Jason Kirby is the co-founder of Thunder VC. He is a serial entrepreneur with 4 multi-million exits and decades of experience in fundraising and business building. He has coached hundreds of entrepreneurs in his career on fundraising, investing, capital strategy, and business development.

You can reach out to Jason through:

Email: jason@thunder.vc
LinkedIn: https://www.linkedin.com/in/jasonrkirby/

In this episode, we're sitting down with Alex Pattis, general partner at Riverside Ventures and author of the newsletter "Last Money In". Alex shares his journey from sales director to launching a syndicate that has completed over 300 deals and deployed $75 million in capital.

Alex provides valuable insights into how syndicates operate, their advantages for both founders and investors, and the common pitfalls to avoid. He also discusses the current trends in the syndicate market and offers advice for founders considering working with syndicates.

Here's what you're in for:

• 00: 00 - Intro

• 04:53 - Demystifying syndicates: Understanding LPs and SPVs

• 07:54 - The value of syndicates for founders

• 14:11 - The importance of transparency in the syndicate process

• 18:37 - Current trends in the syndicate market

• 32:36 - Common mistakes in the syndicate market

• 38:01 - Strategic fundraising with Special Purpose Vehicles (SPVs)

• 47:19 - Outro

  
  

This episode is sponsored by ThunderVC, an investment bank for founders by founders.

Raising capital? Get a list of vetted VCs for FREE here: https://web.thunder.vc/list-of-investors-vcs-for-founders

Raising debt? Find the perfect lender in minutes here: https://debt.thunder.vc

Get the latest fundraising insights, news, and tips - https://join.thunder.vc

ABOUT ALEX PATTIS

Alex Pattis is a seasoned entrepreneur and investor with a diverse background in both operations and venture capital. He is currently a co-founder of Last Money In Media, producing the most actionable VC newsletter focused on explaining Special Purpose Vehicles within the

Venture Capital ecosystem. He is also a General Partner at Riverside Ventures, an early-stage venture capital firm investing in high-growth technology companies. To date, they have deployed over $70 million.

Alex's operating background includes nearly a decade of scaling early-stage startups, focusing on growth and commercial strategy. In venture capital, Alex has invested in over 250 companies as a General Partner at Riverside Ventures. He is passionate about supporting entrepreneurs in the early stages of their businesses. His experience spans both operational and investment roles, giving him a unique perspective on the startup ecosystem.

Connect with Alex Pattis on:

• Linkedin: https://www.linkedin.com/in/alex-pattis-1709011a/

• Newsletter: https://lastmoneyin.co/

  
  

ABOUT FUNDRAISING DEMYSTIFIED

Our goal is simple: to equip you with the knowledge, inspiration, and guidance to navigate the labyrinthine world of fundraising. Whether you're a budding entrepreneur seeking seed funding or an established founder looking to scale your business, this podcast will provide you with the tools you need to conquer the fundraising landscape.

Thank you for being a loyal subscriber to Fundraising Demystified. We appreciate your support and are excited to continue bringing you more inspiring stories from successful founders.

ABOUT JASON

Jason Kirby is the co-founder of Thunder VC. He is a serial entrepreneur with 4 multi-million exits and decades of experience in fundraising and business building. He has coached hundreds of entrepreneurs in his career on fundraising, investing, capital strategy, and business development.

You can reach out to Jason through:

Email: jason@thunder.vc

LinkedIn: https://www.linkedin.com/in/jasonrkirby/