Today's episode emphasizes innovative, cost-effective marketing strategies for small law firms by prioritizing relationship-building over paid advertising. Listeners learn how to optimize their firm’s lead conversion rates and foster valuable referral partnerships through strategic networking and community engagement.

• Understanding the importance of relationships in law firm marketing
• Identifying conversion issues rather than lead generation problems
• Exploring the Dream 100 strategy for developing referral sources
• Enhancing client intake processes to improve potential conversion rates
• Leveraging local community connections for hyperlocal marketing effectiveness
• Practical examples of successful referral partnership strategies
• The power of direct, meaningful communication with referral sources
• Recognizing the long-term benefits of investing time over money in marketing

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Most attorneys think legal expertise is what sets them apart. Wrong.

In family law, emotional intelligence is the real superpower.

In this episode of Life Beyond the Briefs, Brian Glass sits down with Zach Ashby, a family lawyer who’s built a thriving practice by focusing on client relationships, strategic sales, and firm growth.

They break down:

• Why most lawyers are terrible at sales and how to fix it
• The secret to handling high-conflict clients without losing your mind
• How mentorship, branding, and systems help scale a firm the right way
• Why the zero-sum mentality in family law is hurting your clients—and your business

Want to learn more about Zach and his firm?
Visit PNWFamilyLaw.com to see how they’re redefining family law with a client-centered approach.

Zach and his team are also rolling out new attorney bio videos to help clients connect with their lawyers before they ever step foot in the office—check them out on the website!

🎧 Hit play now and learn how to transform your approach to family law.

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

This episode addresses the critical issue of delegation for growth in legal practices, illuminating how lawyers can break free from being bottlenecks in their firms. Insightful strategies are provided for improving delegation, mindset shifts, and the importance of creating standard operating procedures.

• Exploring the hot seat sessions in the mastermind group
• Recognizing oneself as the bottleneck
• The importance of hiring seasoned professionals
• Mindset shift from doing to delegating
• Identifying signs of being the bottleneck
• Creating standard operating procedures
• Using video for effective training
• Communicating results and deadlines in delegation
• The freedom and growth that comes from effective delegation

Reach out to me either on LinkedIn or send me an email at brian at greatlegalmarketing.com. We have a handful of slots in both the Hero Mastermind Group and the Icon Mastermind Group.

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Most estate planning attorneys focus on drafting documents—but what if your practice could offer more? In this episode of Life Beyond the Briefs, host Brian Glass sits down with Greg DuPont, an estate planning lawyer and financial advisor, to discuss how integrating financial services into estate planning can significantly increase client value and long-term relationships.

Greg shares his journey from traditional estate planning to a holistic approach that combines legal, financial, insurance, and tax strategies—turning a simple will into a $50,000 client relationship. He explains how prepaid legal plans, strategic client conversations, and a relationship-based practice model can help attorneys grow their firms without increasing their workload.

This episode covers:
✅ Why specialization alone isn’t enough in today’s legal landscape
✅ How estate planners can apply financial wisdom to better serve clients
✅ The power of prepaid legal plans to create a steady stream of engaged clients
✅ How Greg’s Wealth Solutions Network (WSN) helps attorneys integrate financial planning into their practice
✅ His March to a Million initiative—positively impacting a million families by 2030

If you’re looking to evolve your estate planning practice, build deeper client trust, and increase revenue without adding more billable hours, this episode is for you.

Connect with Greg DuPont:
🌐 www.wealthsolutionsgroup.biz
🔗 LinkedIn - Gregory DuPont
📧 greg@dandblaw.com

Listen now and discover how to transform your legal practice!

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

This episode explores the profound impact of niche branding in the legal profession, highlighting how specialization enables attorneys to attract ideal clients and maximize marketing effectiveness. By sharing practical strategies, actionable insights, and real-world examples, we illustrate how narrowing focus can lead to greater satisfaction and success in law practice.

• Importance of niche branding for law firms
• Examples of successful niche practice areas
• Higher ROI on advertising through targeted strategies
• Benefits of developing a strong referral network
• Identifying and developing personal interests into a niche
• Crafting a consistent brand message across platforms
• Impact of storytelling in marketing
• Actionable steps to facilitate niche focus in law firms
• Encouragement to participate in Mastermind Group for further growth

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Think your next client is coming from a Google ad? Maybe. But what if they came from your backyard barbecue instead?

In this episode of Life Beyond the Briefs, I’m talking with Jason Epstein, a Seattle personal injury lawyer who’s built a thriving practice by doing something most lawyers would never even consider—throwing parties.

Jason isn’t chasing cases. He’s attracting them by building real connections, hosting community events, and giving people a reason to remember him before they ever need a lawyer.

Here’s what you’ll learn in this episode:

🔥 Why your brand should repel as much as it attracts—because trying to be for everyone means you’re for no one.
🔥 How a simple barbecue landed Jason real cases—without a single hard sell.
🔥 The secret to building a “tribe” of loyal clients—even when you don’t take their case.

But we’re not just talking business. Jason also shares how, at 51 years old, he got into the best shape of his life, why he cut out sugar, and how hormone therapy gave him the energy to run his practice and stay at the top of his game.

This episode is packed with game-changing strategies for lawyers who want to stop grinding and start attracting. Ready to make your firm unforgettable? Hit play now.

Want to connect with Jason?
📍 Website: www.premierlawgroup.com
🔗 LinkedIn: Jason Epstein
📱 TikTok: @PremierLawGroup

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

The podcast episode offers actionable insights from the National Trial Lawyers Summit, emphasizing a tailored approach to law firm practices. Key takeaways include the importance of running your own race, establishing effective case processes, and fostering authentic client relationships amidst evolving marketing trends.

• Reflections on personal journey post-conference
• The necessity of individualized strategies in law firms
• Importance of structured case processes and follow-ups
• Concerns around AI and maintaining connection with clients
• The impact of marketing strategies on client acquisition costs
• Emphasis on personal growth over day-to-day case management

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

Feeling overwhelmed by the chaos of law firm growth? You’re not alone! In this episode of Life Beyond the Briefs, we welcome back Adam Rossen, a criminal defense powerhouse, to coach Brian through the challenges of managing expansion in a law practice.

Adam dives into the unexpected hurdles that come with growth, especially when Google algorithms shake things up. He shares how transitioning from quick wins to a comprehensive strategy can revolutionize your practice. Expect insights on understanding case valuations, enhancing intake processes, and why investing in quality SEO is a must.

We also tackle the financial side of running a successful firm, discussing how to forecast revenue based on case types and the importance of tools like Salesforce. Discover how to maintain profitability without time tracking and why separating origination credit from production costs is crucial for smart hiring decisions.

PLUS, learn how to reimagine team structures for greater efficiency with innovative 'pod' systems that free up lawyers for more courtroom time. Adam shares his journey from legal production to focusing on sales and marketing while keeping strong client connections.

Ready to take control of your law firm’s future? Tune in for actionable tips and deep insights that will help you build a sustainable practice that thrives!

Connect with Adam on:

• LinkedIn at https://www.linkedin.com/in/adamrossen/
• Follow him on Instagram at https://www.instagram.com/adamrossenesq/ or
• Reach out via email at adam@rossenlawfirm.com
• For more about his firm, visit https://www.rossenlawfirm.com/

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn