Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss the transformative role of technology in the multifamily housing industry and how the sector needs to accelerate adoption to meet the demands of modern renters through reimagining transactions at every stage of the renter lifecycle.

In this episode, Kerry and Jimmy explore how cutting-edge technologies, such as artificial intelligence, automation, and self-service platforms, transform the multifamily housing industry, revolutionizing everything from leasing and resident services to property management and operations. They explore the evolution of AI-powered platforms and automated solutions that significantly improve efficiency, accuracy, and service delivery over manual processes.

Kerry and Jimmy’s Words of Wisdom: “Automated marketing and leasing workflows ensure prospective renters receive timely follow-up and communication to shorten leasing cycles and reduce human error. By integrating automation into daily operations, multifamily properties can significantly reduce overhead, eliminate redundancies, and improve overall productivity.”

Resources: Driving Rapid Transformation Across The Multifamily Housing Industry

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss the Junk Fee Act for Rental Housing, which is designed to bring greater transparency and fairness to the rental process and ensure that renters are not caught off guard by unexpected costs, through requiring clear disclosure of all fees upfront.

In this episode, Kerry and Jimmy dive into the potential implications of the Junk Fee Act, as they explore the types of fees it targets and discuss how multifamily housing operators might adapt their practices through disclosing those fees at various stages of the process – starting with marketing. They discuss how providing this level of transparency from the beginning can benefit renters and cause operators to streamline their fee structures.

Kerry and Jimmy’s Words of Wisdom: “By shedding light on the true cost of renting from the start, we’re not just meeting a regulation—we’re building trust and reshaping renter expectations. The Junk Fee Act challenges us to redefine what transparency really means in multifamily housing. It’s about turning what used to be hidden costs into a clear, upfront commitment to our renters, making sure they know exactly what to expect from day one.”

Resources: Junk Fee Act Compliant Solution for Multifamily Housing

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss the critical importance of building an inclusive digital experience for everyone and break down how properly implementing the latest Web Content Accessibility Guidelines (WCAG) across websites and related digital services can ensure compliance and create a seamless experience for all users, including those with disabilities.

In this episode, Kerry and Jimmy dive into the pitfalls of using accessibility overlay widgets as a quick-fix solution, explaining how these tools often fail to address the core coding issues that make navigation challenging for assistive technologies like screen readers. They discuss how overlays have been cited as inadequate for ADA compliance in recent lawsuits, with users arguing that overlays create a false sense of accessibility without genuinely meeting their needs.

Kerry and Jimmy’s Words of Wisdom: “Accessibility is essential in multifamily housing, especially given its connection to the Fair Housing Act. Property websites are the primary digital gateway for prospective and current residents to access information, apply for housing, and obtain services. Just as multifamily operators prioritize accessibility in their physical buildings, they should ensure equal access to their digital assets, enabling all users to engage fully, regardless of physical abilities.

Resources: Sparking Global Change Through Making Digital Services Accessible

Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, explore how, in the evolving world of multifamily housing, data is the key to unlocking new levels of operational efficiency and profitability to stay ahead of the competition, improving services, and forecast leasing trends to prevent vacancy issues.

In this episode, Kerry and Jimmy delve into how data has become one of the most valuable assets in the multifamily housing industry. Data allows property managers to uncover hidden patterns, predict trends, and make smarter decisions to enhance operations and maximize revenue. This podcast breaks down the process of slicing and dicing data in a method that allows operators to extract granular insights that can lead to better decision-making.

Kerry and Jimmy’s Words of Wisdom: “Moving from gut-feel decisions to data-backed strategies ensures more accurate and confident choices in property management. Whether it's analyzing leasing trends, resident behavior, or financial performance, slicing and dicing data enables operators to focus on the specifics that matter most to their property portfolios.”

Resources: Reshaping The Future of Multifamily With AI-Powered Platforms

Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, explore how many property management companies struggle to articulate the value they bring to the table with the tech stack they have assembled and often fail to effectively communicate how they can create operational efficiencies and higher occupancy rates as a result.

In this episode, Kerry and Jimmy explore how multifamily operators utilize technology to streamline processes like marketing, leasing, and resident services, yet often fail to showcase these tools when trying to win new business. The podcast offers valuable insights on leveraging a sophisticated tech stack to differentiate property management companies by demonstrating a commitment to operational excellence, ultimately boosting customer and investor confidence.

Kerry and Jimmy’s Words of Wisdom: “It’s crucial for property management companies to communicate the value of their tech stack to both customers and investors, as it demonstrates their commitment to innovation, efficiency, and long-term success. By showcasing how their technology improves operations and resident experiences, companies can differentiate themselves, build confidence, and justify premium rates.”

Resources: Uniquely curated integrations built for simplifying data

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how today’s renters have higher expectations than ever before. From cutting-edge technology to exceptional customer service, modern renters seek a living experience that seamlessly integrates convenience, comfort, and community.

In this episode, Kerry and Jimmy guide listeners through an insightful discussion on the critical factors driving these heightened expectations among renters and how property managers can reshape the rental experience by leveraging a mix of automated and self-service options. This podcast takes a deep dive into how multifamily operators can reduce costs while keeping residents satisfied by adopting scalable and adaptable technology strategies.

Kerry and Jimmy’s Words of Wisdom: “To thrive in today’s competitive market, understanding renter preferences is essential. But it’s not just about adopting the latest tech trends. It's about strategically integrating solutions that enhance operations, optimize staff productivity, and ultimately improve retention rates. The challenge lies in balancing the needs of today's renters with the long-term sustainability of your operational framework.”

Resources: Empowering managers and renters to thrive in an AI-driven world.

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the impact of Google’s latest core algorithm update on apartment marketing websites and how it can significantly affect search engine optimization (SEO) efforts, which are critical in driving traffic and leads.

In this episode, Kerry and Jimmy discuss how Google frequently refines its search algorithms and the effect on businesses that rely heavily on online visibility, including apartment communities. This podcast provides an in-depth analysis of how these changes are often misinterpreted by SEO firms and how maintaining the core components of search optimization will yield the best search engine rankings and keep you at the forefront of these changes.

Kerry and Jimmy’s Words of Wisdom: “Google’s focus on user-centric metrics, such as relevant quality content, user experience, and accessibility, demands a rethinking of old school SEO firm strategies of worthless keyword tracking and static content changes. Fueling your website and social media channels with captivating content and unifying it across multiple channels are the keys to the search kingdom.”

Resources: Relentlessly Expand Your Digital Footprint to Dominate Search

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the rising frustration within the multifamily industry due to the increasing complexity of regulations. They delve into how these regulations impact property management firms and the broader effects on the quality of housing communities.

In this episode, Kerry and Jimmy discuss how the evolving regulatory landscape impacts multifamily operations, drives up costs, and fosters uncertainty in the sector. They analyze the impact of proposed regulations on revenue management tools, particularly how these changes will influence the collection of comparable rents for pricing. The discussion also covers the potential repercussions of rent control on new market developments and addresses the transparency challenges introduced by the new Junk Fee Act.

Kerry and Jimmy’s Words of Wisdom: "Understanding how new regulations impact our industry is crucial for navigating the challenges ahead. From changes in revenue management to the effects of rent control and transparency issues with the Junk Fee Act, multifamily operators must follow how these shifts are reshaping our industry and affecting how they manage their properties."

Resources: Managing Critical Compliance Documents at Scale