Are vision and purpose true assets and guiding stars?

Or are they reserved for the elite, the exuberant, the dreamer?

In this final episode of Shoot The Shift season 1, we discuss vision in business and what it can do for you and your business, no matter how big or small.

Thanks for tuning into season 1! We hope you enjoyed it!

Feel free to leave us some feedback in the comments section.

And reach out via email to let us know what you’d like us to talk about in a potential upcoming season!

• 00:42: Did SHFT start with clarity?
• 06:20: Some important questions you should answer
• 10:45: How purpose drives us
• 14:11: Removing uncertainty matters to us
• 18:54: What drives Jason
• 19:59: Purpose and vision: a Musky thing or not?
• 21:40: How to work well together

Hosts Jason Vana and Stephane Egger are on a mission to remove uncertainty in your business so you can grow predictably and profitably. They combine and leverage their knowledge in brand and content strategy to help startups and big businesses alike reach their lofty goals!

Jason Vana spent 20 years developing brand, content, and marketing strategies that turned unknown businesses into worldwide, category-dominating brands. He founded SHFT in order to make those strategies accessible to more businesses.

Stephane Egger (or Steph) moved from Switzerland to the US in 2019 and shortly after joined forces with Jason at SHFT. With a background in Branding, Human science, and Marketing and Communications, he brings versatility in positioning international and local brands for lasting growth.  

LinkedIn:

https://www.linkedin.com/in/jasonvana/ 

https://www.linkedin.com/in/stephaneegger/ 

Twitter:

https://twitter.com/jasonvana/

https://twitter.com/stephegger/

Youtube: https://www.youtube.com/@shftagency 

Website: https://www.shft.agency/ 

Content isn’t always about how to be funny and entertaining.

Most times, it’s about showing up and proving that you’re the solution for their problems.

And that’s never as true as it is for the B2B realm, where most growth seems to still be product-led.

Is there a way we can switch things up though and draw parallels from the B2C realm to make B2B content stand out just as much?

Let’s find out.

• 01:00: Most B2B marketing sucks
• 06:09: Can a food processing company post good content?
• 10:23: Too much product-centric content is bad for business
• 15:20: It’s always about two things
• 20:30: Make B2B more like B2C
• 23:21: The Sassy Jason alter ego
• 27:09: Understand your audience

Hosts Jason Vana and Stephane Egger are on a mission to remove uncertainty in your business so you can grow predictably and profitably. They combine and leverage their knowledge in brand and content strategy to help startups and big businesses alike reach their lofty goals!

Jason Vana spent 20 years developing brand, content, and marketing strategies that turned unknown businesses into worldwide, category-dominating brands. He founded SHFT in order to make those strategies accessible to more businesses.

Stephane Egger (or Steph) moved from Switzerland to the US in 2019 and shortly after joined forces with Jason at SHFT. With a background in Branding, Human science, and Marketing and Communications, he brings versatility in positioning international and local brands for lasting growth.  

LinkedIn:

https://www.linkedin.com/in/jasonvana/ 

https://www.linkedin.com/in/stephaneegger/ 

Twitter:

https://twitter.com/jasonvana/

https://twitter.com/stephegger/

Youtube: https://www.youtube.com/@shftagency 

Website: https://www.shft.agency/ 

Personal branding is all the rage. 

Is it anything else but hype, though? 

A fabricated concept? 

A fancy word that follows age-old principles but twisted to fit some narrative pushed by people desperate to sound more important than they are?

Let’s find out!

• 01:10: What does Steph think about it 
• 05:03: Should you focus on your personal or corporate brand?
• 14:19: What you need to have a strong personal brand
• 18:29: Selfies and Emojis: fair game?
• 21:11: Jason on Personal Branding
• 23:58: What’s up with crying, CEO?
• 26:23: How to build your personal brand

Are you a solopreneur asking yourself whether you need a personal brand? 

Better yet, are you looking to build a profitable freelance business without sacrificing your lifestyle?

We have just the thing for you: our Brand Game Plan workbook.

Follow along and finally understand how to stand out, get more inbound leads, and make more money. More info right here: https://shft.agency/brand-game-plan

Hosts Jason Vana and Stephane Egger are on a mission to remove uncertainty in your business so you can grow predictably and profitably. They combine and leverage their knowledge in brand and content strategy to help startups and big businesses alike reach their lofty goals!

Jason Vana spent 20 years developing brand, content, and marketing strategies that turned unknown businesses into worldwide, category-dominating brands. He founded SHFT in order to make those strategies accessible to more businesses.

Stephane Egger (or Steph) moved from Switzerland to the US in 2019 and shortly after joined forces with Jason at SHFT. With a background in Branding, Human science, and Marketing and Communications, he brings versatility in positioning international and local brands for lasting growth.  

LinkedIn:

https://www.linkedin.com/in/jasonvana/ 

https://www.linkedin.com/in/stephaneegger/ 

Twitter:

https://twitter.com/jasonvana/

https://twitter.com/stephegger/

Youtube: https://www.youtube.com/@shftagency 

Website: https://www.shft.agency/

In this episode, Jason and Steph are talking about how to actually monetize Linkedin.

This is a topic Jason is passionate about, because this is how SHFT was born.

We go through the main steps you need to take if you want to be successful on the platform:

• Focus your content on one topic
• Engage a lot with people
• Stay consistent

And guess what?

At the end, you’ll also discover how #SassyJason came to be.

We hope you enjoy!

• 01:45: How do you build a strategy to make money on Linkedin
• 05:43: How much repetition is too much repetition?
• 11:14: People don’t remember your shit!
• 15:04: Step-by-Step to Monetize Linkedin
• 17:50: Time to Hit The “Linkedin Organic Reach” panic button?
• 20:01: How Linkedin works
• 25:03: Become a bigger creator

Hosts Jason Vana and Stephane Egger are on a mission to remove uncertainty in your business so you can grow predictably and profitably. They combine and leverage their knowledge in brand and content strategy to help startups and big businesses alike reach their lofty goals!

Jason Vana spent 20 years developing brand, content, and marketing strategies that turned unknown businesses into worldwide, category-dominating brands. He founded SHFT in order to make those strategies accessible to more businesses.

Stephane Egger (or Steph) moved from Switzerland to the US in 2019 and shortly after joined forces with Jason at SHFT. With a background in Branding, Human science, and Marketing and Communications, he brings versatility in positioning international and local brands for lasting growth.  

LinkedIn:

https://www.linkedin.com/in/jasonvana/ 

https://www.linkedin.com/in/stephaneegger/ 

Twitter:

https://twitter.com/jasonvana/

https://twitter.com/stephegger/

Youtube: https://www.youtube.com/@shftagency 

Website: https://www.shft.agency/

We don’t dislike selfies, we just hate the no-context ones. 

Today’s episode is about content and whether you should “Just start” or not.

We personally don’t like the advice, because we don’t think it can generate the kind of results you’re after fast enough.

But what do we know, we’ve only turned unknown brands into major players for just a couple of decades now…

Also, get ready for a whole lot of Jason today!

• 04:43: People disconnect their content from their goals
• 08:54: What newbies need to hear
• 10:00: What we teach our clients
• 14:51: Each platform eventually becomes the product
• 16:40: Our beef with Linkedin, selfies, and just starting
• 20:55: The learning curve of when you just get started
• 26:03: Where a content strategy comes into play

Hosts Jason Vana and Stephane Egger are on a mission to remove uncertainty in your business so you can grow predictably and profitably. They combine and leverage their knowledge in brand and content strategy to help startups and big businesses alike reach their lofty goals!

Jason Vana spent 20 years developing brand, content, and marketing strategies that turned unknown businesses into worldwide, category-dominating brands. He founded SHFT in order to make those strategies accessible to more businesses.

Stephane Egger (or Steph) moved from Switzerland to the US in 2019 and shortly after joined forces with Jason at SHFT. With a background in Branding, Human science, and Marketing and Communications, he brings versatility in positioning international and local brands for lasting growth.  

LinkedIn:

https://www.linkedin.com/in/jasonvana/ 

https://www.linkedin.com/in/stephaneegger/ 

Twitter:

https://twitter.com/jasonvana/

https://twitter.com/stephegger/

Youtube: https://www.youtube.com/@shftagency 

Website: https://www.shft.agency/ 

Meat science meets content, they fall in love, and their baby becomes a category leader in the food equipment industry.

On this one, we tackle content, and what its true purpose is.

• Branding tactic?
• Marketing tactic?
• Or should it be on its own?

We discuss this and go into detail with two very real examples:

The first goes into how content helped a client go from $3M annual recurring revenue (ARR) to $30M+.

The second tells you how only a tiny bit of the right content very quickly created a 5-figure-deal conversation for another client.

How do you see content?

• 00:50: Content is more than promotion? 
• 06:40: Is educational content the way to go?
• 11:11: Where content has the most impact
• 13:20: Should we really rebrand content?
• 15:00: How content helped a client blow up
• 18:44: Smokehouses, slicing meat, and content
• 26:15: Content, very practically

Hosts Jason Vana and Stephane Egger are on a mission to remove uncertainty in your business so you can grow predictably and profitably. They combine and leverage their knowledge in brand and content strategy to help startups and big businesses alike reach their lofty goals!

Jason Vana spent 20 years developing brand, content, and marketing strategies that turned unknown businesses into worldwide, category-dominating brands. He founded SHFT in order to make those strategies accessible to more businesses.

Stephane Egger (or Steph) moved from Switzerland to the US in 2019 and shortly after joined forces with Jason at SHFT. With a background in Branding, Human science, and Marketing and Communications, he brings versatility in positioning international and local brands for lasting growth.  

LinkedIn:

https://www.linkedin.com/in/jasonvana/ 

https://www.linkedin.com/in/stephaneegger/ 

Twitter:

https://twitter.com/jasonvana/

https://twitter.com/stephegger/

Youtube: https://www.youtube.com/@shftagency 

Website: https://www.shft.agency/ 

Today we talk about Brand as a whole and what kind of work goes into it.

Some people attach it to marketing and see it as just a pretty design for your company.

Others think there are real tools that can help move the needle internally and externally for any company.

On this one, we take a long, hard look at 4 tools often seen as nonsense:

• Brand archetypes
• Brand purpose
• Brand values
• Brand Story

Do we think they’re fluff or not? And how could we use them using SHFT as an example?

Let’s find out.

• 00:42: Is the branding industry just pedaling in snake oil?
• 02:02: The brand archetypes
• 04:07: This is where it gets interesting
• 06:35: Can you actually use the archetypes? 
• 08:31: The Archetypes aren’t the only tool by the way
• 20:20: How to leverage and activate some brand tools
• 24:23: Brainstorming Shifty Two-Toes!

Hosts Jason Vana and Stephane Egger are on a mission to remove uncertainty in your business so you can grow predictably and profitably. They combine and leverage their knowledge in brand and content strategy to help startups and big businesses alike reach their lofty goals!

Jason Vana spent 20 years developing brand, content, and marketing strategies that turned unknown businesses into worldwide, category-dominating brands. He founded SHFT in order to make those strategies accessible to more businesses.

Stephane Egger (or Steph) moved from Switzerland to the US in 2019 and shortly after joined forces with Jason at SHFT. With a background in Branding, Human science, and Marketing and Communications, he brings versatility in positioning international and local brands for lasting growth.  

LinkedIn:

https://www.linkedin.com/in/jasonvana/ 

https://www.linkedin.com/in/stephaneegger/ 

Twitter:

https://twitter.com/jasonvana/

https://twitter.com/stephegger/

Youtube: https://www.youtube.com/@shftagency 

Website: https://www.shft.agency/

In this week’s episode, we explore the concept of uniqueness. That’s all branders and marketers talk about after all, right?

Well, let’s figure out the ins and outs of uniqueness and how to stand out from the crowd. 

We take you through some of our top-level processes to find that uniqueness and not only say you’re different but most importantly do and be different.

Also, what’s up with all the European hate for American coffee? And what does the movie Elf have to do with any of it all?

Let’s find out.  

• 00:50 - How we see uniqueness
• 03:43 - Why they probably won’t choose you
• 06:30 - Uniqueness is more than messaging
• 10:30 - Europeans hate American coffee
• 12:08 - What happens after research?
• 13:25 - Allow us to contradict ourselves
• 19:17 - What’s SHFT’s Uniqueness?
• 26:06 - Simple is so hard

Hosts Jason Vana and Stephane Egger are on a mission to remove uncertainty in your business so you can grow predictably and profitably. They combine and leverage their knowledge in brand and content strategy to help startups and big businesses alike reach their lofty goals!

Jason Vana spent 20 years developing brand, content, and marketing strategies that turned unknown businesses into worldwide, category-dominating brands. He founded SHFT in order to make those strategies accessible to more businesses.

Stephane Egger (or Steph) moved from Switzerland to the US in 2019 and shortly after joined forces with Jason at SHFT. With a background in Branding, Human science, and Marketing and Communications, he brings versatility in positioning international and local brands for lasting growth.  

LinkedIn:

https://www.linkedin.com/in/jasonvana/ 

https://www.linkedin.com/in/stephaneegger/ 

Twitter:

https://twitter.com/jasonvana/

https://twitter.com/stephegger/

Youtube: https://www.youtube.com/@shftagency 

Website: https://www.shft.agency/