What do you do when your product isn’t physical—and your target customer is exhausted? In this episode, I chat with Mandy Treeby, co-founder of the Smart Sleep Coach by Pampers™ and a marketing executive with 20+ years at Procter & Gamble. We unpack what it really takes to market an app on social media, how to stand out in the crowded world of parenting content, and why “TV” marketing is being replaced by grassroots creator campaigns. Mandy also shares her honest thoughts on influencer marketing, content length, platform strategy, and why pink underwear is always a good idea on Valentine’s Day.

Connect with Mandy Treeby:

LinkedIn: Mandy Treeby

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🚀 AGENCY SERVICES – Looking for professional support to scale your social media presence? Visit www.showupauthentic.com to learn how Lindsay’s agency can transform your digital presence and drive real business results.

Whether you’re a seasoned content creator, aspiring influencer, or business owner looking to master social media marketing, Silly Little Social delivers the perfect mix of entertainment, education, and inspiration to help you navigate and thrive in the digital landscape.

Subscribe now and join our community of forward-thinking creators who understand that in today’s world, there’s nothing “silly” about the power of social media to transform lives and businesses.

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Is mom guilt holding you back—or is it something deeper? In this episode, I chat with Randi Braun, Wall Street Journal bestselling author and CEO of Something Major, about overcoming guilt, burnout, and the pressures high-achieving women face at home and in their careers. We dive deep into Randi’s powerful framework for redefining success, discuss how to authentically grow your influence on LinkedIn, and reveal how telling your real story can change your life—and inspire others to do the same.

Connect with Randi Braun:

Instagram: @something_major_coaching

LinkedIn: Randi Braun

Website: somethingmajorcoaching.com

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📧 FREE WEEKLY NEWSLETTER – Get exclusive content prompts, trend forecasts, and insider tips delivered straight to your inbox. Sign up at www.showupauthentic.com/sls-sign-up

🎯 AUTHENTIC CREATORS NETWORK – Looking for friends and resources as you grow your creator career? Join our premium community for personalized feedback, weekly virtual meet-ups, and a supportive network of fellow creators at www.showupauthentic.com/acn

🚀 AGENCY SERVICES – Looking for professional support to scale your social media presence? Visit www.showupauthentic.com to learn how Lindsay’s agency can transform your digital presence and drive real business results.

Whether you’re a seasoned content creator, aspiring influencer, or business owner looking to master social media marketing, Silly Little Social delivers the perfect mix of entertainment, education, and inspiration to help you navigate and thrive in the digital landscape.

Subscribe now and join our community of forward-thinking creators who understand that in today’s world, there’s nothing “silly” about the power of social media to transform lives and businesses.

🔗 Follow us on Instagram – @showupauthentic

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Want your ads to do more than just get clicks—like actually grow your business profitably? In this episode, I welcome Rebecca Babicz, founder of Fall Line Digital, a boutique growth marketing agency helping purpose-driven e-commerce brands scale sustainably. Rebecca shares her no-fluff approach to paid advertising on platforms like Meta and Google, revealing how she blends analytics with authentic creative to drive bottom-line results. We dive deep into the differences between organic and paid social, why understanding your profit margins matters, and how to craft ad content that genuinely resonates (and converts). Whether you’re a creator, brand owner, or aspiring marketer, Rebecca’s data-backed insights will shift your approach to growth marketing.

Connect with Rebecca Babicz:

Instagram: @bebabz

Instagram: @falllinedigital

LinkedIn: Rebecca Babicz

Website: falllinedigital.com

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📧 FREE WEEKLY NEWSLETTER – Get exclusive content prompts, trend forecasts, and insider tips delivered straight to your inbox. Sign up at www.showupauthentic.com/sls-sign-up

🎯 AUTHENTIC CREATORS NETWORK – Looking for friends and resources as you grow your creator career? Join our premium community for personalized feedback, weekly virtual meet-ups, and a supportive network of fellow creators at www.showupauthentic.com/acn

🚀 AGENCY SERVICES – Looking for professional support to scale your social media presence? Visit www.showupauthentic.com to learn how Lindsay’s agency can transform your digital presence and drive real business results.

Whether you’re a seasoned content creator, aspiring influencer, or business owner looking to master social media marketing, Silly Little Social delivers the perfect mix of entertainment, education, and inspiration to help you navigate and thrive in the digital landscape.

Subscribe now and join our community of forward-thinking creators who understand that in today’s world, there’s nothing “silly” about the power of social media to transform lives and businesses.

🔗 Follow us on Instagram – @showupauthentic

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Ever wondered what it takes to build a powerful brand in a groundbreaking, yet controversial industry? In this episode, I sit down with Allison Kronegard, co-founder and co-CEO of Her Highness, the pioneering luxury cannabis lifestyle brand for women. Allison opens up about her entrepreneurial journey, from launching and successfully exiting her first company, WallCandy Arts, to breaking barriers in the cannabis industry. We explore how she leverages authenticity, creativity, and aspirational branding to connect deeply with female consumers, despite complex regulations and marketing hurdles. Allison also shares how personal challenges, like surviving breast cancer, reshaped her approach to wellness, business, and life. If you’re navigating a new industry or aiming to build a brand that truly resonates, this conversation is packed with insight.

Connect with Allison Kronegard:

Instagram: @herhighnessnyc

LinkedIn: Allison Kronegard

Website: herhighnesscbd.com

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📧 FREE WEEKLY NEWSLETTER – Get exclusive content prompts, trend forecasts, and insider tips delivered straight to your inbox. Sign up at www.showupauthentic.com/sls-sign-up

🎯 AUTHENTIC CREATORS NETWORK – Looking for friends and resources as you grow your creator career? Join our premium community for personalized feedback, weekly virtual meet-ups, and a supportive network of fellow creators at www.showupauthentic.com/acn

🚀 AGENCY SERVICES – Looking for professional support to scale your social media presence? Visit www.showupauthentic.com to learn how Lindsay’s agency can transform your digital presence and drive real business results.

Whether you’re a seasoned content creator, aspiring influencer, or business owner looking to master social media marketing, Silly Little Social delivers the perfect mix of entertainment, education, and inspiration to help you navigate and thrive in the digital landscape.

Subscribe now and join our community of forward-thinking creators who understand that in today’s world, there’s nothing “silly” about the power of social media to transform lives and businesses.

🔗 Follow us on Instagram – @showupauthentic

🎥 Follow us on TikTok – @showupauthentic

Ready to turn your PR and influencer strategies into real results? In this episode, I sit down with Danika Daly, founder of Danika Daly PR, who reveals exactly how brands can harness the power of micro-influencers, community events, and strategic partnerships to boost visibility and drive serious sales. Danika shares insider advice on evaluating influencer engagement, leveraging Instagram DMs for meaningful brand partnerships, and navigating the ever-evolving social media landscape—even in uncertain times.

Connect with Danika Daly:

Instagram: @danikadalypr

Website: danikadalypr.com

LinkedIn: Danika Daly

Level up your content game with our:

📧 FREE WEEKLY NEWSLETTER – Get exclusive content prompts, trend forecasts, and insider tips delivered straight to your inbox. Sign up at www.showupauthentic.com/sls-sign-up

🎯 AUTHENTIC CREATORS NETWORK – Looking for friends and resources as you grow your creator career? Join our premium community for personalized feedback, weekly virtual meet-ups, and a supportive network of fellow creators at www.showupauthentic.com/acn

🚀 AGENCY SERVICES – Looking for professional support to scale your social media presence? Visit www.showupauthentic.com to learn how Lindsay’s agency can transform your digital presence and drive real business results.

🔗 Follow us on Instagram – @showupauthentic

🎥 Follow us on TikTok – @showupauthentic

What does it really take to scale multiple businesses to multimillion-dollar exits—and turn those experiences into a mission-driven empire? In this episode, I sit down with powerhouse entrepreneur Jaclyn Johnson, founder of Create & Cultivate, to break down exactly how she built her event-driven company into an eight-figure brand. Jaclyn shares behind-the-scenes insights from securing major celebrity partnerships to leveraging the rise of Instagram, navigating entrepreneurship from bootstrapping to venture backing, and why building community should be your #1 priority.

Connect with Jaclyn Johnson:

Instagram: @jaclynrjohnson

Website: jaclynrjohnson.com

LinkedIn: Jaclyn Johnson

Level up your content game with our:

📧 FREE WEEKLY NEWSLETTER – Get exclusive content prompts, trend forecasts, and insider tips delivered straight to your inbox. Sign up at www.showupauthentic.com/sls-sign-up

🎯 AUTHENTIC CREATORS NETWORK – Looking for friends and resources as you grow your creator career? Join our premium community for personalized feedback, weekly virtual meet-ups, and a supportive network of fellow creators at www.showupauthentic.com/acn

🚀 AGENCY SERVICES – Looking for professional support to scale your social media presence? Visit www.showupauthentic.com to learn how Lindsay’s agency can transform your digital presence and drive real business results.

🔗 Follow us on Instagram – @showupauthentic

🎥 Follow us on TikTok – @showupauthentic

Most entrepreneurs build their businesses with growth in mind, but few think about what happens when it’s time to exit. In this episode, I sit down with Carrie Kerpen, founder of The Whisper Group and Likeable Media, to talk about the power of exit planning for women business owners. Carrie shares how she built and sold her digital agency, why female founders often miss out on life-changing exit opportunities, and how to position your business for long-term success—whether you plan to sell or not.

Connect with Carrie:

Instagram: @carriekerpen

Website: www.carriekerpen.com

LinkedIn: Carrie Kerpen

YouTube: Carrie Kerpen

Facebook: Carrie Kerpen

Level up your content game with our:

📧 FREE WEEKLY NEWSLETTER – Get exclusive content prompts, trend forecasts, and insider tips delivered straight to your inbox. Sign up at www.showupauthentic.com/sls-sign-up

🎯 AUTHENTIC CREATORS NETWORK – Looking for friends and resources as you grow your creator career? Join our premium community for personalized feedback, weekly virtual meet-ups, and a supportive network of fellow creators at www.showupauthentic.com/acn

🚀 AGENCY SERVICES – Looking for professional support to scale your social media presence? Visit www.showupauthentic.com to learn how Lindsay’s agency can transform your digital presence and drive real business results.

Whether you’re a seasoned content creator, aspiring influencer, or business owner looking to master social media marketing, Silly Little Social delivers the perfect mix of entertainment, education, and inspiration to help you navigate and thrive in the digital landscape.

🔗 Follow us on Instagram – www.instagram.com/showupauthentic

🎥 Follow us on TikTok – www.tiktok.com/@showupauthentic

Building a personal brand and growing a successful business don’t have to be two separate things—in fact, they go hand in hand. In this episode, I sit down with Heather Udo, Founder and CEO of Shoppable, to break down how she built a thriving e-commerce tech company, why she resisted personal branding for years, and what finally convinced her to start showing up online. We talk about the power of networking, how social media has shifted the way we do business, and why every founder should embrace visibility—whether they like it or not.

Connect with Heather:

Instagram: @heatherudo1

Website: www.heatherudo.com

LinkedIn: Heather Udo

YouTube: Heather Udo

TikTok: @heatherudo

Level up your content game with our:

📧 FREE WEEKLY NEWSLETTER – Get exclusive content prompts, trend forecasts, and insider tips delivered straight to your inbox. Sign up at http://www.showupauthentic.com/sls-sign-up

🎯 AUTHENTIC CREATORS NETWORK – Looking for friends and resources as you grow your creator career? Join our premium community for personalized feedback, weekly virtual meet-ups, and a supportive network of fellow creators at http://www.showupauthentic.com/acn

🚀 AGENCY SERVICES – Looking for professional support to scale your social media presence? Visit http://www.showupauthentic.com to learn how Lindsay’s agency can transform your digital presence and drive real business results.

Whether you’re a seasoned content creator, aspiring influencer, or business owner looking to master social media marketing, Silly Little Social delivers the perfect mix of entertainment, education, and inspiration to help you navigate and thrive in the digital landscape.

🔗 Follow us on Instagram – www.instagram.com/showupauthentic

🎥 Follow us on TikTok – www.tiktok.com/@showupauthentic