On this episode I had an absolute blast chatting with the one and only Luke Baden!

Luke is not just a super experienced PT and coach, yet he’s also got a unique blend of fun and science that makes fitness accessible and exciting for everyone.

Luke’s got a philosophy degree under his belt, which he uses to think critically and apply those deep insights to his coaching. He dropped some golden tips on how PTs can sharpen their critical thinking skills to level up their practice. We also dove into how CrossFit education has shaped his approach to coaching and programming.

But that’s not all! Luke shared his wisdom on why saying “no” can actually fuel your business growth and give you more energy to crush your goals. And if you’ve ever thought about building an app, Luke’s got some real talk on the financial risks, the patience needed, and how to enjoy the journey.

Tune in for an episode packed with insights, laughs, and actionable advice!

Thanks to ⁠QUOOX⁠ for supporting this series of The Business of PT. Find out more how they can enable your superior personal service at QUOOX.com

#Fitness #Podcast #PersonalTraining #CriticalThinking #BusinessGrowth #CrossFit #AppDevelopment

This week on The Business of PT, we’re joined by the incredible Emma Barry!

Emma's a powerhouse in the fitness industry, having served as the Group Fitness Director for Les Mills, where she played a key role in taking the brand to America.

She’s also left her mark on Equinox and has become the go-to consultant and speaker for fitness businesses worldwide.

Plus, she’s the author of Building a Badass Boutique, a must-read for anyone in the fitness biz!

In our conversation, we dive deep into three crucial themes:

• Systems: How to align onboarding processes with your team’s unique styles for success.
• Brand:Why a brand is more than just a logo—it’s about how you make people feel.
• Scale:We tackle the big question—is scaling always the right move? And what does scaling really mean?

And of course, we couldn't wrap up without chatting about Emma's favorite topic, Tech!

We explore how personal trainers can embrace AI as a powerful tool to do more of what they love.

Don't miss this inspiring episode packed with insights and actionable advice for PTs looking to elevate their game!

Thanks to ⁠QUOOX⁠ for supporting this series of The Business of PT. Find out more how they can enable your superior personal service at QUOOX.com

#BusinessOfPT #FitnessIndustry #EmmaBarry #Podcast #AIinFitness #BrandBuilding

Music licenses...

Intro Music: In The Back Room by Blue Dot Sessions

Sponsor Music: Setting Up by Blue Dot Sessions

In today's episode, we're privileged to have Dr. Glenda Rivoallan, an esteemed author and fitness entrepreneur, as our guest.

Dr. Rivoallan brings a wealth of experience and insight, guiding us through a fascinating discussion that traverses the health and fitness continuum. Together, we explore the nuanced landscape of well-being, probing its placement within this continuum and the pivotal role personal trainers play in optimising it.

Discover why being an exceptional personal trainer necessitates the skills of a detective, uncovering individual needs and tailoring approaches for maximum impact. Dr. Rivoallan shares invaluable insights on building a successful well-being business, offering actionable strategies to elevate both client satisfaction and financial success.

Tune in as she reveals her five top tips to 10 x your income while fostering a thriving well-being enterprise. Whether you're a seasoned fitness professional or just embarking on your journey, this episode promises inspiration, wisdom, and practical guidance for achieving excellence in the business of personal training. Thanks to ⁠YMCA Fit⁠ for supporting this series of The Business of PT. Find out more about their PT courses at ⁠ymcafit.org.uk

In this episode, I sit down with Ryan Palmer, the CEO of Central YMCA, who has an inspiring story of climbing the ranks from personal trainer to chief executive.

Ryan shares invaluable insights gleaned from his days as a self-employed personal trainer at Fitness First. We discuss the importance of embracing our humanity in business, the power of self-reflection in personal and professional growth, and the fundamental understanding of one's own value in the marketplace.

One of the highlights of our conversation is the exploration of the concept of negative visualisation—how anticipating and planning for the worst-case scenario can actually be a strategic tool for success. Ryan's journey is a testament to the transformative power of mindset and resilience in navigating the complexities of the fitness industry.

Join us as we uncover Ryan's key learnings and experiences, offering actionable advice and inspiration for personal trainers and aspiring entrepreneurs alike. This episode is packed with wisdom and practical insights that are sure to resonate with anyone looking to thrive in the business of personal training. Thanks to ⁠YMCA Fit⁠ for supporting this series of The Business of PT. Find out more about their PT courses at ⁠ymcafit.org.uk

In this episode, we talk with Antony Stewart, the Digital Fitness Director for Johnson Health Tech. With a wealth of experience from his time at prestigious brands like David Lloyd, Virgin Active, and Third Space gyms, Antony shares invaluable insights into what separates the good from the great in the realm of personal training.

The conversation kicked off by exploring Antony's fundamental lessons learned throughout his career that he believes all PTs should embrace, emphasising the importance of sowing seeds of inspiration weather inside or outside the gym, the importance of nurturing human connections, embracing organisational systems, and maintaining an unwaveringly positive outlook.

Delving deeper, we dove into the realm of digital content creation, dissecting what constitutes exceptional content and how personal trainers can craft compelling material even with limited resources. Antony shares invaluable insights on leveraging digital platforms effectively to engage and empower clients, offering practical tips for maximising impact on a basic budget.

Whether you're a seasoned fitness professional or aspiring to enter the industry, join us as we unpack the secrets to thriving in the ever-evolving landscape of personal training. Thanks to ⁠YMCA Fit⁠ for supporting this series of The Business of PT. Find out more about their PT courses at ⁠ymcafit.org.uk

In this episode, we're joined by Kat Southey, Chief Marketing Officer of FITR and a seasoned expert in the fitness industry. With a background as the Marketing Director for Virgin Active and Digital Marketing Director for Science in Sport, Kat brings a wealth of experience to the table.

Together, we'll explore the intricate art of marketing for personal trainers within commercial facilities. From innovative tactics to traditional approaches, we uncover how PTs can effectively promote themselves to attract more clients and elevate their business.

However the conversation doesn't stop there. We venture into the realm of digital entrepreneurship, unraveling the secrets behind establishing a successful online fitness business. Kat shares invaluable insights on navigating this ever-evolving landscape and maximising digital platforms to reach a broader audience.

Furthermore, we challenge the notion that education and marketing exist in separate spheres, instead advocating for the concept that education is the cornerstone of ethical marketing. Join us as we unravel the symbiotic relationship between knowledge and integrity in the fitness industry. So, whether you're a seasoned PT or just starting your journey, prepare to be inspired and empowered on "The Business of PT.” Thanks to ⁠YMCA Fit⁠ for supporting this series of The Business of PT. Find out more about their PT courses at ⁠ymcafit.org.uk

In this episode, we hear from Rodney Corn, the Director of Education for Eleiko, a pioneer in strength and conditioning equipment.

Rodney shares invaluable lessons drawn from his extensive experience, emphasising the importance of connection, openness, and a scientific approach in personal training. He highlights the significance of embracing diverse perspectives, absorbing information with receptivity, and marrying it with scientific principles to foster a deeper understanding of the craft.

The discussion delves into a crucial aspect of personal training: understanding a client's readiness to train and implementing strategies to optimise recovery, ultimately leaving clients feeling empowered and rejuvenated.

Rodney's insights shed light on the nuanced art of tailoring training sessions to individual needs, enhancing not only physical performance yet also overall well-being.

Join us as we explore the intersections of science, strategy, and human connection in the pursuit of excellence in personal training. Tune in to "The Business of PT" for an enriching conversation that will inspire and inform your practice.

Thanks to ⁠YMCA Fit⁠ for supporting this series of The Business of PT. Find out more about their PT courses at ⁠ymcafit.org.uk

Welcome back to "The Business of PT," where we dive into the stories and strategies of personal trainers and fitness professionals navigating the industry.

In this episode, we sit down with David Jackson, aka Jacko, a former professional rugby player turned breath coach. Jacko's journey is a remarkable tale of resilience and repurposing after being forced to retire from rugby due to brain trauma.

Through his own recovery process, Jacko discovered the transformative power of breath work and its connection to brain health. This realisation led him to establish a highly successful and specialised breath coaching business, carving out a unique niche in the industry.

During our conversation, Jacko shares three invaluable insights that he believes can benefit fellow personal trainers:

1) The importance of creating space for introspection and reflection, both personally and professionally.

2) Embracing opportunities with a willingness to learn and adapt, while also learning to gracefully decline when necessary.

3) Recognising that growth and scalability may not be the right path for everyone, and prioritising what aligns best with your individual goals and values.

Join us as we delve into Jacko's journey and uncover the lessons that can elevate your approach to personal training and business management.

Thanks to YMCA Fit for supporting this series of The Business of PT. Find out more about their PT courses at ymcafit.org.uk