エピソード

  • E06 The Digital Monkeys Good Creative Doesn't Just Happen.
    2022/11/29

    In this episode, Anita, Content Creator indulges Steve, Creative Director, and Denis, Head of Studio in a conversation on why creativity is more than just a thought. The experts share their views on how they can discern creative work, what criteria they adopt, how colors impact psychology and some examples of highly impactful creative marketing campaigns. Find out what will set you apart from your competition in this podcast.

    Discussion Points

    0:00 Introduction

    2:00 How can you tell when creative work is good?

    4:30 How do you differentiate creative work from its inspiration?

    7:00 What does appealing mean?

    11:11 Are colors psychological?

    13:53 What makes a good creative?

    20:36 What’s the criteria for selecting great ideas?

    23:10 Any guiding tricks for maneuvering the creative field?

    25:24 Examples of good creative campaigns.

    29:05 Wrapping up

    Useful Links

    • We’re No. 2! (Avis vs Hertz): https://slate.com/business/2013/08/hertz-vs-avis-advertising-wars-how-an-ad-firm-made-a-virtue-out-of-second-place.html

    • Why did Van Gogh Cut His Ear: https://www.vangoghmuseum.nl/en/art-and-stories/vincent-van-gogh-faq/why-did-vincent-van-gogh-cut-off-his-ear

    • Fearless Wall Street Girl: https://www.theatlantic.com/business/archive/2017/03/fearless-girl-wall-street/519393/

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    Shareable link to the episode: https://youtu.be/9A-F5UYQDLQ

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    29 分
  • E06 The Digital Monkeys Elements of a Good Campaign Podcast
    2022/11/11

    Jacque, the social media manager, and Anita, the content creator indulge in a discussion about what it takes to create a good campaign. They dive into the characteristics you ought to implement to come up with a campaign that’s both impactful and memorable. They also discuss two examples of such campaigns. Take a listen.

    Discussion Points

    0:00 Introduction

    0:39 Use of Influencers

    3:02 Tapping into customer behavioral data

    4:47 Nano-influencers

    6:20 Originality

    10:01 Influence (persuasion)

    12:43 Be memorable

    15:00 Examples of good campaigns

    19:12 Wrapping up

    Useful Links

    The Closer (Heineken): https://www.youtube.com/watch?v=KdyoOuX_2c4&ab_channel=Heineken

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    Shareable link to the episode: https://youtu.be/Am7VRHiwnIo

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    20 分
  • E05 The Digital Monkeys Favourite Apps Podcast
    2022/10/14

    Anita, Content Manager asks Anne, Client service and Erastus, Graphic Designer & Animations about their favorite social media apps and why they enjoy using them. The trio then indulges in a conversation about the marketing opportunities the apps provide. They answer questions such as how each app is relevant to businesses, how advertising can be implemented in them and what the future holds for social media applications. Take a listen and find out their insights.

    Discussion Points

    0:00 Introduction

    0:28 What’s your favorite app?

    1:55 Most relevant apps for businesses

    4:15 Social Media Audiences

    6:05 Using Twitter Spaces for Advertising

    7:14 Using TikTok for Advertising

    11:00 Do brands still need creatives in the Age of TikTok

    14:43 What is the future of your favorite app?

    16:46 What’s your average screen time on your favorite app?

    17:31 Wrapping up

    Useful Links

    Rebranding of TikTok from Musical.ly: https://www.theverge.com/2018/8/2/17644260/musically-rebrand-tiktok-bytedance-douyin

    Twitter Spaces: How to Use it Effectively to Grow Your Brand: https://www.socialpilot.co/blog/how-to-use-twitter-spaces

    Branded Hashtag Challenge: Harness the power of participation: https://www.tiktok.com/business/en/blog/branded-hashtag-challenge-harness-the-power-of-participation

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    Shareable link to the episode: https://youtu.be/dUwglatwtos

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    18 分
  • E04 The Digital Monkeys CTV podcast
    2022/10/14

    Franc, Digital head discusses with Cynthia; social media manager and Anne, Client Service about the latest trends in TV, Connected TV. He answers questions such as what CTV entails, how it’s different from traditional/linear TV, how the market and brands are responding to the technology, how beneficial it is and whether you can track traffic on CTV.

    Discussion Points

    0:00 Introduction

    1:35 Evolution of TV

    3:16 Connected TV

    5:05 Smart Server Systems

    9:04 Market adoption Smart Ads

    11:58 Connected TV vs Linear TV

    13:05 CTV Ads Execution Criteria

    15:27 ROI of CTV Ads

    20:10 Premium Offerings - Pay for No-Ads Experience

    22:10 CTV Analytic Tools

    23:43 Wrapping up

    Useful Links

    What is Connected TV: https://www.oracle.com/ke/cx/advertising/measurement/ctv-vs-ott/

    Smart Ads: https://www.thedrum.com/opinion/2017/05/10/smart-ads-the-future-ad-evolution-here

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    Shareable link to the episode: https://youtu.be/3OuE_CtD7ro

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    24 分
  • E03 The Digital Monkeys #BreakTheBias International Women's Day 2022 Podcast
    2022/10/14

    Cynthia, Social media manager indulges Jacque and Franc in a conversation about bias against women in society. What constitutes bias against women? Is today’s bias against women deliberate? How can we progress towards an unbiased society? The tackle these critical questions as we commemorate 2022’s International Women’s Day.

    Discussion Points

    0:00 Introduction

    0:38 Do people understand the bias against women?

    2:02 Do personality contributes to bias against women?

    3:20 Is breaking the bias a personal or societal responsibility?

    7:04 Ways of breaking the bias

    10:33 How better can we educate society to break the bias?

    17:46 How do we break the barrier to accessing mentors?

    20:47 The mindset of women

    24:33 Wrapping up

    Useful Links

    Credit Bank Launches elev8HER: https://creditbank.co.ke/discover-more/credit-bank-launches-elevateher-a-women-targeted-banking-product/

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    Shareable link to the episode: https://youtu.be/FQqUbv5FjZs

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    26 分
  • E02 The Digital Monkeys what to expect in 2022 Podcast
    2022/10/14

    Franc, Head of Digital at TDM indulges Jacque, Social Media Manager in a discourse about the digital trends to expect in 2022. They look at QR Codes, Metaverse, NFTs (Non-Fungible Tokens), Google Analytics 4, E-commerce, Social Media Influencers, and tools.

    Discussion Points

    00:00 Introduction

    08:30 QR Codes

    12:20 Metaverse

    15:58 NFTs (Non-Fungible Tokens)

    19:08 Google Analytics 4

    25:50 Influencers

    29:43 Social Media Tools

    34:32 E-Commerce

    39:12 Conclusion

    Useful Links

    What is NFT and How it Works: https://www.investopedia.com/non-fungible-tokens-nft-5115211

    What is Q-commerce: https://www.gofrugal.com/blog/what-is-q-commerce/

    Who Invented the QR Code?: https://www.sproutqr.com/blog/qr-code-history

    Safaricom M-Pesa 1-Tap: https://www.youtube.com/watch?v=-Ez5OoLogRQ

    KIpchoge Sells NFT: https://www.theeastafrican.co.ke/tea/sports/kipchoge-debut-on-nft-3388446

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    Shareable link to the episode: https://www.youtube.com/watch?v=PyWBdpRc3QA

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    40 分
  • E01 The Digital Monkeys Digital Year in Review 2021
    2022/10/14

    In the premiere podcast of TDM, Franc, Head of Digital, and Jackie, Social Media Manager, recap the most notable digital media developments in 2021. They discuss influencers, streaming services, the creators' economy, and the controversial clout chasing evident in modern society. Indeed, a lot happened in 2021 but more is expected this coming year.

    Discussion Points

    0:00 Introduction

    0:40 Influencers

    6:12 Music Streaming Services

    10:50 Voice Search Technology

    13:30 Creators Economy

    17:47 Newsletter

    18:56 Digital Newspapers

    20:00 Cookies

    22:34 App Permission

    24:40 Clout Chasing

    26:25 Wrapping Up

    Useful Links

    Clubhouse: A social audio app for iOS and Android where users can communicate in audio chat rooms accommodating groups of thousands of people. www.clubhouse.com

    The Death of the Third-Party Cookie: https://blog.hubspot.com/marketing/third-party-cookie-phase-out

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    Shareable link to the episode: https://youtu.be/iP-bbq3SlOY

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    30 分