This week’s topic is Crafting Killer Content and in this episode, we are diving into how to build buzz for your wedding biz with Anna Coats.

We talk about -

> the vendor struggle of capturing content on wedding day

> how hiring a content creator can help you capture behind the scenes

> key moments behind the scene that should always be captured

> how to prep for a content photoshoot

> how to grab the best footage for your content

> tips and tricks of making your content feel authentic and not staged

> how to use your behind the scenes footage

> mistakes vendors should avoid making in content creation

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today!

Spoiler alert ;) - here’s the list…

1. Build a strategy for your content creation and a follow up
2. Look at your upcoming events over the next 3 months to plan which ones you want captured
3. Go get your DIY starter kit
4. Stop caring what other people think, go be your authentic self

To get in touch with Anna Coats:

IG: @behind_thevows , @marrymetampabay

TikTok: @behind_thevows , @thelifeofaweddingblogger

website: https://marrymetampabay.com/

Tune in every Tuesday morning for NEW episodes, dropping at 7AM.

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend!

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This week’s topic is Effective Upselling and Cross-selling for Wedding Pros. In this episode, Shannon dives into a topic that can make or break your bottom line. From creative packages to add-ons that couples can't resist, she will explore the techniques to boost your revenue for your wedding business.

We talk about -

> Suggestive selling

> Focusing on adding personalized upgrades

> Adding to the client experience

> Cross-selling

> Good, better, best

> Checklist packages

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today!

Spoiler alert ;) - here’s the list…

1. Make a list of what items should go into the initial packages and which items should I suggest later
2. Review your data - look at current contracts and final spend and see how much upselling / cross-selling you/re doing now
3. Make a plan, work the plan - this doesn’t happen on it’s own

Tune in every Tuesday morning for NEW episodes, dropping at 7AM.

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend!

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This week’s topic is "Get great reviews for your wedding business" and in this episode, we are diving into for your wedding business.

We talk about -

> Why reviews matter

> What are clients looking for in your reviews

> How to set the stage before the big day

> Asking for the review directly after the event

> The follow up to getting a review

> Sharing testimonials on your platforms

> Thank you gifts

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today!

Spoiler alert ;) - here’s the list…

1. Go look at your reviews and respond back up to 2 years
2. Template out your emails with the links, no more than 4
3. Think about what you can bribe them with

Tune in every Tuesday morning for NEW episodes, dropping at 7AM.

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend!

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This week’s topic is “Speaking Engagements: Are they the right fit for your wedding brand" and in this episode we are sitting down with Meghan Ely renowned speaker and PR expert in the wedding industry to discuss considering leveraging speaking opportunities to elevate your brand, connect with potential clients, and establish yourself as a leader in the wedding industry

We talk about -

> Key benefits of participating in speaking engagements for wedding professionals

> How to determine if speaking engagements are the right fit for your wedding business brand

> Different types of speaking events wedding professionals should look for

> The time commitment it takes to craft a great presentation, from topic, outlining, designing slide decks and practice

> How to measure the success and ROI of speaking engagements

> Advice on how to build confidence when first starting out on the speaker market

> Resources and/or training programs for improving public speaking skills

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today!

Spoiler alert ;) - here’s the list…

1. If you want to dip your toes into the public speaking world, go find a place that "doesn't matter" and try it out.
2. Reach out to your local associations, online webinars, and events that are hosting a panel that might need a panelist.
3. Make your ROI list before agreeing to take on a speaking gig. Does the opportunity align with your goals and can you track the ROI?

Want to connect with Meghan Ely:

website:https: www.ofdconsulting.com

Instagram : https://www.instagram.com/ofdconsulting

Facebook: https://www.facebook.com/ofdconsulting

Tune in every Tuesday morning for NEW episodes, dropping at 7AM.

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend!

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This week’s topic is Why every wedding small business needs an attorney. In this episode we are sitting down with Leah Weinberg, recovering wedding planner and the co-founder of Oduberg Law, LLP

We talk about -

> Why it's essential for every wedding small business to have an attorney that they've already vetted

> The benefits of hiring an attorney that is knowledgeable of the wedding industry

> Most common legal issues seen in the wedding industry

> The importance of having your contract approved by an attorney

> Steps in hiring an attorney that suits your wedding business needs

> Red flags to watch out for when seeking legal counsel

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today!

Spoiler alert ;) - here’s the list…

1. Jump ahead of the storm and start reaching out to an attorney today, build that relationship NOW.
2. When looking at your budget for the next year in November, make legal counsel a line item.
3. Go through your contract line by line to fully understand and define it, so when your client has questions you can have an educated answer.
4. If you get a client dispute email, talk to your attorney before responding to make sure you review the facts and contract. No apologizing, offers, or accepting anything before your attorney approves.

Get in touch with Leah Weinberg and her team at:

website: oduberg.com

Instagram: @ theleahweinberg AND @oduberglaw

Tune in every Tuesday morning for NEW episodes, dropping at 7AM.

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend!

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This week’s topic is “Being your authentic self in business and in life", in this episode we are sitting down with Don Mamone. Don is the expert in all things authenticity, inclusivity, and living unapologetically.

We talk about -

> How authenticity is crucial to success and fulfillment

> Practical steps individuals can take to be authentic in their daily lives

> How to balance being authentic with expectations and pressures of the business world

> How to find and step into your authenticity

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today!

Spoiler alert ;) - here’s the list…

1. Make a face video, you are the extension of your brand. Start with stories until your are comfortable.
2. 4 steps to living your life authentically : 1) acknowledge it 2) accepting it 3) embracing it 4) harnessing it
3. Stop "shoulding" all over yourself
4. When you go to do your homework tag or send Don proof and you will receive a gift.

To get in touch with Don:

https://donmamone.com/

https://www.instagram.com/donmamone/

Facebook.com/pages/donmamonehq

Tune in every Tuesday morning for NEW episodes, dropping at 7AM.

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend!

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This week’s topic is "Do you have a lead problem or a booking problem" and in this episode we are sitting down with Tom, the North America Associate Director of Vendor Engagement with The Knot Worldwide.

We talk about -



> Leads vs bookings

> The perfect storm of economy, wedding reset, and shifts in industry

> How to properly track your data

> Different types of leads

> How to audit your first lead reply

> The Knot's top 10 ways to market to Gen Z

> How to get the parent's involved

> The magic formula

> The Knot's lead summary sheet

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today!

Spoiler alert ;) - here’s the list…

1. Facts not feelings, start tracking your basic data.
2. Download the lead summary sheet and follow the email formula.
3. Schedule a time to talk to Tom, his expertise is top notch and he truly wants to help your business grow.

Book an appointment to chat with Tom:

https://calendly.com/tchelednik

Phone: 772 475 3482

tchelednik@theknotww.com

Tune in every Tuesday morning for NEW episodes, dropping at 7AM.

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend!

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This week’s topic is Top Apps to Increase Productivity for Wedding Pros and in this episode, we are sitting down with Kevin Dennis owner of Fantasy Sound Event Services and WeddingIQ.

We talk about -

> Software to grow and organize our wedding business

> Social media schedulers

> CRMs

> Key tech apps to boost productivity for wedding professionals

> Features of recommended apps

> Suggestions on how to add more tech to your business without getting overwhelmed

> What to take into consideration when evaluating the cost effectiveness of these tech solutions

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today!

Spoiler alert ;) - here’s the list…

1. Start with the basic 7: storage, contracts, processing, CRM, project managment, notes, and scheduling.
2. Build a circle of techy friends in different markets
3. Find your pain point and add one app at a time, baby steps
4. Read all the newsletters from the software's that you use to stay up to date on the trends and new features
5. Sanitize your phone every other month, clear out the apps that you are no longer using

Tune in every Tuesday morning for NEW episodes, dropping at 7AM.

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend!

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

Connect with Kevin Dennis:

IG- Wedding_IQ

weddingIQ.com

kevin@weddingIQ.com

fantasysound.com