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Social media can help you reach a new audience and convert them into your customers. However, a strategy is of importance for one to succeed in marketing their brand on social media. You must determine the social media platform where you will be marketing your brand based on the kind of users you are targeting and how familiar you are with the platform. For a business marketing campaign to run successfully, it must be executed where potential customers are. This audiobook guides you on how to run a successful Instagram marketing campaign. Enjoy listening!

Imagine leading your high functioning team to meet the organization's goals as an industry leader. You are followed for who you are and what you represent. Your team members willingly share adversity and pending threats. Make this a reality through understanding leadership techniques through our clinical mindset. Learn how to relate to each member of your team and know how to maximize each one's unique skills. Learn how to leverage skills of communication, coaching, conflict resolution, and much more!

What does it take to lead the successful turnaround of four consecutive organizations? What does it take to run a $5 billion business in Detroit as the city struggles to emerge from municipal bankruptcy and its worst ongoing crisis ever? What does it take to be a female CEO who has come up against discrimination and personal attack? It takes Unconventional Leadership, a style of leadership based on confronting reality and leading headlong through adversity.

Antibiotics are powerful drugs that can prevent and treat infections, but they are becoming less effective as a result of drug resistance. Resistance develops because the bacteria that antibiotics target can evolve ways to defend themselves against these drugs. When antibiotics fail, there is very little else to prevent an infection from spreading. Unnecessary use of antibiotics in both humans and animals accelerates the evolution of drug-resistant bacteria, with potentially catastrophic personal and global consequences.

Written with warmth, accessibility, and vast authority, The Addiction Solution is a practical guide through the world of drug use and abuse and addiction treatment. Here, Lloyd I. Sederer, MD, Chief Mental Health Officer of the NYS Office of Mental Health and the Medical Editor for Mental Health at the Huffington Post, brings together scientific and clinical knowledge, policy suggestions, and case studies to describe our current drug crisis and establish a clear path forward to recovery and health.

In Patient Zero, Richard A. McKay presents a carefully documented and sensitively written account of the life of Gaetan Dugas, a gay man whose skin cancer diagnosis in 1980 took on very different meanings as the HIV/AIDS epidemic developed - and who received widespread posthumous infamy when he was incorrectly identified as patient zero of the North American outbreak.

Using a compelling novel format, the audiobook demonstrates how to apply lean thinking in a healthcare setting. It illustrates the situations, characters, and plant politics you will most likely face as you progress through your lean healthcare journey. As the story unfolds, you will discover the way of thinking and behavioral changes required to implement proven Toyota Production System (TPS) methods, tools, and thinking in healthcare.

The author of the highly acclaimed Overdiagnosed describes seven widespread assumptions that encourage excessive, often ineffective, and sometimes harmful medical care. You might think the biggest problem in medical care is that it costs too much. Or that health insurance is too expensive, too uneven, too complicated - and gives you too many forms to fill out. But the central problem is that too much medical care has too little value.

Going against the conventional wisdom reinforced by the medical establishment and Big Pharma that more screening is the best preventative medicine, Dr. Gilbert Welch builds a compelling counterargument that what we need are fewer, not more, diagnoses. Documenting the excesses of American medical practice that labels far too many of us as sick, Welch examines the social, ethical, and economic ramifications of a health-care system that unnecessarily diagnoses and treats patients.

An accessible and balanced account, Food Politics laid the groundwork for today's food revolution and changed the way we respond to food industry marketing practices. Now, a new introduction and concluding chapter bring us up to date on the key events in that movement. This pathbreaking, prize-winning book helps us understand more clearly than ever before what we eat and why. This book is published by University of California Press.

We are on the cusp of a healthcare revolution. From wearable sensors, to improved point-of-care diagnostics to artificial intelligence and robotics, there is a growing number of breakthroughs in biomedical technology which are set to fundamentally change the way patients interact with their healthcare providers.

In The Patient Will See You Now, Eric Topol, one of the nation's top physicians, examines what he calls medicine's "Gutenberg moment". Much as the printing press liberated knowledge from the control of an elite class, new technology is poised to democratize medicine. In this new era, patients will control their data and be emancipated from a paternalistic medical regime in which "the doctor knows best."

In medical charts, the term "N.A.D." (No Apparent Distress) is used for patients who appear stable. The phrase also aptly describes America's medical system when it comes to treating the underprivileged. Medical students learn on the bodies of the poor - and the poor suffer from their mistakes. Rachel Pearson confronted these harsh realities when she started medical school in Galveston, Texas.

While there are a growing number of books based on the Toyota Production System, or lean, focused on healthcare, there are very few that detail the tools that make lean more than just a way of thinking and put the methodology into practice.

Our industry has always dealt with change. But the environment we re navigating now requires change at a whole different level. We ve moved from experiencing episodic change to continuous change and as John Kotter has famously noted, that requires a whole different set of skills and a whole different level of urgency. In his new book, thought leader Quint Studer explains how to leverage the powerful values that have always defined healthcare people passion, fortitude, willingness to learn to meet the challenges of our disruptive external environment.

Regarded as one of the finest journalists of her generation, Mamie Baird Magnusson's whole life was a celebration of words - words that she fought to retain in the grip of a disease which is fast becoming the scourge of the 21st century. Married to writer and broadcaster Magnus Magnusson, they had five children of whom Sally is the eldest.

An estimated 10 percent of Americans are implanted with medical devices - like pacemakers, artificial hips, cardiac stents, etc. The overwhelming majority of high-risk implanted devices have never undergone a single clinical trial. The FDA lets device manufacturers decide whether to report serious complications or deaths that may have been caused by their products. Here, award-winning journalist Jeanne Lenzer brings these horrifying statistics to life through the story of one working-class man who, after his "cure" nearly kills him, ends up in a battle for justice.

With chronic disorders among American children reaching epidemic levels, hundreds of thousands of parents are desperately seeking solutions to their children's declining health, often with little medical guidance from the experts. What's Making Our Children Sick? convincingly explains how agrochemical industrial production and genetic modification of foods is a culprit in this epidemic.

Technological advances have done little to help the worrying trend of out-of-control costs and physician shortages. But there is a solution that could help millions of Americans get more affordable, convenient access to care: telehealth. Telehealth is a solution that helps combat these trends, but it has not yet lived up to its expectations. Many of the current products in the market are ineffective, because brokers, insurance companies, and major telehealth companies are more concerned with their own profits than with providing real solutions.

Medical groups are the new front door to your health system. Unlocking their potential will allow you to thrive in a value-based world. Leading Medical Group Transformation shares an exciting message for all medical group leaders. Rethinking how you structure and market your business - and engage clinicians, employees, and patients - is the key to unlocking the potential of your medical group and helping your entire health system thrive in a value-based world.