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Data Science for Business
What You Need to Know About Data Mining and Data-Analytic Thinking
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Audible会員プラン 無料体験
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ナレーター:
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Benjamin Lange
このコンテンツについて
Newly adapted for audiobook listeners.
Created by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today.
Based on an MBA course Provost has taught at New York University over the past 10 years, Data Science for Business provides examples of real-world business problems to illustrate these principles. You’ll not only learn how to improve communication between business stakeholders and data scientists but also how participate intelligently in your company’s data science projects. You’ll also discover how to think data-analytically, and fully appreciate how data science methods can support business decision-making.
Understand how data science fits in your organization - and how you can use it for competitive advantage.
Treat data as a business asset that requires careful investment if you’re to gain real value.
Approach business problems data-analytically, using the data-mining process to gather good data in the most appropriate way.
Learn general concepts for actually extracting knowledge from data.
Apply data science principles when interviewing data science job candidates.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2013 Foster Provost and Tom Fawcett (P)2021 Upfront Booksこちらもおすすめ
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ストーリー
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
著者: Philip Kotler, 、その他